@maxvwalbert

Building Virtual Product Placement in Video Games (VPP-IG) | @iab Games Council Member

 Ann Arbor, MI
adrenalineinteractive.ai
Joined April 2010
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If you play Fortnite UGC this week you might see our product placements for Ballboyz Soap--clinically designed to cure middle & high school athletes of embarrassing acne.
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Max Albert retweeted
Blake Robbins
@blakeirOct 15
this is the best breakdown I’ve seen of the dark arts behind Block Blast!, the most downloaded mobile game in the world last year intentionally making players lose to optimize which ads they see, the sophistication behind such a “simple” game is stunning.
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I think the “thing” that’ll break in-game advertising wide open is once we have more academic studies of how engagements with interactive objects affects sales lift. It’ll be gaming’s version of connected televisions view-through rates
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Wide open maybe an overreach. But certainly a big step.
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At adrenaline we are storing our data on a notepad in my investors office to protect Claude from getting it 👀
Nikita Bier
@nikitabierOct 11
I’m no longer sure what “intellectual property” means when intellect becomes free.
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I — for one — I’m SUPER excited about Opus, Google playground, etc. AI in general enabling more ppl to experience the journey. I think it’ll make the world more talented, curious, but also more humble.
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(And no, AI won’t do the intense personal growth and evolution for you lmfao.)
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That’s a very rosey interpretation of “before AI”
Samay
@SamaytwtSep 21
The current state of vibe coding 😭
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This is almost always the same candidate
Wayne Vaughan
@WayneVaughanSep 19
Who is the better hire? Candidate A) Master League StarCraft player, and former Guild or Class leader in World of Warcraft Candidate B) Stanford MBA
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Blizzard going on a generational run right now
World of Warcraft
@WarcraftSep 12
Carve A New Path In A Legendary World. WoW: Forever launches on November 4, 2026.

World of Warcraft: Forever Cinematic Trailer

Be among Azeroth’s most ardently adventurous adventurers when WoW: Forever launches on November 4, 2026

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Gaming got written off post-COVID while everyone chased AI, but it’s still a ~$200B market and the incumbents are weaker than they’ve been in years. Last cycle gave us Fortnite and Roblox. This cycle will do the same. At gaming multiples vs AI at 50x revenue, it’s one of the best asymmetric bets in consumer right now. Watch.
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How was your Tuesday?
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Closing an enterprise deal with a public company after a 7-month sales cycle
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Roblox is now going to take a percentage of all in-game brand sponsorships. It’s like if YouTube demanded every creator with a brand deal to pay a percentage for promoting the brand on the platform.
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Running ads on OpenAI: $60 CPM $200,000 minimum buy What do yall think? Expensive or cheap?
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I lowkey love @im_roy_lee
Roy
@im_roy_leeMar 13
Replying to @ivanburazin
how ab u give me more than a few months to lock in, bald head ass
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Maybe the Tik Tok but for games is just Tik Tok afterall 🤔
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Adrenaline Interactive launch video is loading….
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In NYC for the week. Who has co-working recommendations??
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