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Joined April 2022
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Mindset Bolt retweeted
i captured 11,734 landing pages that B2B companies send their ad clicks to.
then i rebuilt them all into a free editable swipe file.
for context -
you can fix every button in your ad account and still lose the buyer on the page they land on.
a page in your buyer's own words will do a million times more than any of those buttons.
(so please stop sending ad clicks to your homepage)
and you don't have to write the new page on a blank screen.
while researching for my clients, i put it all in 1 place:
• 11,734 captured landing pages you can search by the words on the page
• 6 real pages rebuilt and editable in paper, thank-you pages included
• the datadog ebook page, form and all
• the postman demo page and the page people see after they unlock it
• 4 starting-point pages for when you have nothing yet
• HTML and JSX downloads your AI agent can rework
• the source ad linked to each rebuild, so you can see what sent the click
want it?
1. follow me
2. comment "PAGES"
PS - copy the layout, then change every word to the ones your customers use.
Mindset Bolt retweeted
“Not qualified, they were shopping around vendors”
A client actually marked a lead unqualified for this
They're literally looking for the service lol
They're just shopping around to see if you're good
That's qualified
Incredible
Your job as an agency guys is to dictate narratives
Mindset Bolt retweeted
All it takes is 1 cold email to change your life.
At 22, David Perell cold emailed renowned economist Tyler Cowen and asked him to come on his podcast.
It worked.
Tyler is behind Marginal Revolution and hosts his own podcast, Conversations with Tyler. The email shows David actually follows both:
• It names 2 of Tyler's episodes David loved
• It asks about 3 topics only a real reader of Tyler's would pick
Then it makes the yes incredibly easy:
• Lists incredible social proof (Neil D Tyson and Seth Godin are big + relevant names)
• It offers to travel to Tyler at George Mason to record.
I DEFINITELY wouldn’t copy this verbatim for your own outbound motion...
But nonetheless, goes on to show you the power of cold email.
You miss all the shots you don’t take.
Mindset Bolt retweeted
12 ABM plays that turn a target account list → pipeline:
(for your must-win accounts)
1. Warm intros through investors, customers or partners
2. Gifts or direct mail for each decision maker
3. A personalized landing page for each account
4. A founder or AE video recorded for that one account
5. Invites to private events
6. Role-specific content for each stakeholder
7. Manual outreach across email, phone and LinkedIn
8. Webinar outreach funnel
9. 1:1 LinkedIn contact-level ads
10: Personalized company-level LinkedIn ads
11: Executive dinner invites
12: A custom benchmark report for their category
Mindset Bolt retweeted
Top closers:
• NEVER say the polite thing after showing the pricing packages: "Take your time, look them over." The prospect does exactly that, then ghosts.
• Know the prospect compares the price to $0, the cost of doing nothing, until someone hands them a better comparison
• Put a $149 monthly fee next to the $3,000 a month the prospect's problem is costing them
• Answer a price objection with a new comparison, because defending the price is the lethal mistake
• Ask a prospect making $50,000 in profit if $149 really feels like a big investment
• Catch it when a prospect says "once I come up with that startup fee" and then objects to a small monthly fee. The fee is a smoke screen for not having the cash yet.
• Notice when a prospect never mentions money, because people avoid it when they don't have the funds
• Ask "Is this more about the ongoing cost, or that you don't have the capital available?" when a small detail is killing a big deal
• Get the prospect to pick one package before anyone talks about next steps
• Lead the prospect into the close instead of letting them set the timeline with "I'll call you next week once I've made a decision"
• Never stretch 1 call into 2, because follow-up calls close at lower rates than first calls
• Choose every word on the call on purpose, because prospects follow whatever they're told to do
Mindset Bolt retweeted
i wish more people understood their cold email copy usually isn't the problem.
it's the:
• emails that stop landing in primary
• ZERO visibility into where the sends are going
• no alert when a domain cooks
• weeks of f*cked up infra before anyone notices
many such cases.
Mindset Bolt retweeted
Alex Hormozi on lead magnets in cold outreach:
according to him, it’s the #1 response rate booster in cold outreach.
but a lot of people hear "lead magnet" and send a generic PDF.
generic PDFs WILL NOT WORK.
free work is what works.
it takes real effort from your team, so not a lot of people are willing to do it.
that's exactly why the prospect sees it as extremely high value.
i personally know people who built entire branches of their agency just to fulfill free work.
the full breakdown is in my article below:
Mindset Bolt retweeted
You can go viral in less than a week with UGC.
How to do it:
- start with hooks that have already worked in your niche
- have creators talk straight to your ideal customer
- keep your first videos between 8 and 30 seconds
- post every day so the algorithm has plenty to test
- once a video passes 1,000 views, film 5 more just like it
- swap the hook and the face, but keep the format that worked
1 video that pops tells you exactly what to film next.