Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.
Charlottesville, VA
Joined January 2008
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โEmail marketing is dead.โ
Nahโ๐ฏ๐ผ๐ฟ๐ถ๐ป๐ด email marketing is dead.
The kind that stops you mid-scroll, feels personal, and drives real revenue? Thatโs alive and thriving.
Weโre redefining email marketingโanimation, personalization, and ROI tracking, all in one.
2025 is the year to grow smarter. We build so you can thrive.
Email isnโt deadโitโs just getting started. ๐
#EmailMarketing #EcommerceGrowth #Personalization
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๐ช๐ต๐ฎ๐ ๐ถ๐ณ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ฐ๐ฎ๐บ๐ฒ ๐๐ถ๐๐ต ๐ฎ ๐ผ๐ป๐ฒ-๐๐ฎ๐ ๐๐ถ๐ฐ๐ธ๐ฒ๐ ๐๐ผ ๐ฐ๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐? ๐
That's the opportunity with TikTok Shop shoppable content.
And with AI, brands can create these videos and reuse the creative in email campaigns.
Another highlight from my summit pitch.
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Explore AI shoppable videos ๐ gridandpixel.com/tiktok/setuโฆ
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Plot twist: The van finishing in minutes is also paying about one-tenth of an agencyโs cost. ๐ gridandpixel.com/try
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Campaign velocity becomes a real competitive advantage when offers, inventory, and customer demand are changing quickly.
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๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ ๐ฏ๐น๐ฎ๐บ๐ฒ ๐๐ต๐ฒ ๐ฎ๐น๐ด๐ผ๐ฟ๐ถ๐๐ต๐บ, ๐ฎ๐๐ธ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ:
Would I actually stop scrolling for this video?
If you're not sure, this is worth watching.
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What if you could apply this same approach across your customer journey? ๐
๐ฌ TikTok Shop: AI shoppable videos designed to capture attention.
๐ฉ Klaviyo: Personalized emails that give customers a reason to click and come back.
See how Grid & Pixel works across both.
Book a private demo ๐ gridandpixel.com/try
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The Triple Hook Method is a good reminder for email marketers too. Context, relevance, and curiosity matter before the customer ever clicks.
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The Triple Hook Method fits TikTok Shop really well. Give people context, make it relevant, and leave them curious enough to keep watching.
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๐ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐๐ถ๐ฒ๐๐. ๐๐ฟ๐ฒ๐ฎ๐.
๐๐๐ ๐๐ต๐ถ๐ฐ๐ต ๐ผ๐ป๐ฒ๐ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐๐๐ฟ๐ป๐ฒ๐ฑ ๐ถ๐ป๐๐ผ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐? ๐
At the October 29 TikTok Shop Summit, I shared what we're building at @gridxpixel around AI shoppable videos, affiliate performance, and customer retention.
Here's a quick highlight from my session.
Big thanks to @jordantwestecom for having me! ๐
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Wondering how AI shoppable videos fit into a bigger TikTok Shop strategy?
Here's what we've been building ๐ gridandpixel.com/tiktok/setuโฆ
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The real opportunity isn't just creating more TikTok videos. It's understanding which creatives actually drive purchases.
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๐ฌ๐ผ๐๐ฟ ๐๐น๐ฎ๐๐ถ๐๐ผ ๐ฑ๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ ๐น๐ผ๐ผ๐ธ๐ ๐ณ๐ถ๐ป๐ฒ. ๐๐ฎ๐๐ฒ ๐ฐ๐น๐ผ๐๐ฒ๐ฑ, ๐ฟ๐ถ๐ด๐ต๐? ๐ต๏ธ
Not so fast.
A few revenue leaks don't announce themselves.
Want to investigate your own account? First comment. ๐
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You audit your ad performance. Your website. Your checkout.
When's the last time your email flows got the same attention?
Start here ๐ gridandpixel.com/ai-agents
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Recovering abandoned carts is one thing. Recovering them without immediately sacrificing margin is another.
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๐ข๐ป๐ฒ ๐ฎ๐ฝ๐ฝ. ๐ ๐๐ต๐ผ๐น๐ฒ ๐น๐ผ๐ ๐ผ๐ณ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ถ๐ฒ๐. ๐จ
Different brands, different styles, all ready for @klaviyo.
Made with @gridxpixel.
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๐๐๐ฒ๐ฟ๐ ๐๐ฎ๐น๐ฒ ๐ต๐ฎ๐ ๐๐๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป๐.
The one your marketing starts.
And the one happening inside the customer's head.
The second conversation is often where the decision gets made.
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Two platforms. Two different jobs. One customer journey. ๐
๐ฌ TikTok Shop: AI shoppable videos to help turn product discovery into purchases.
๐ฉ Klaviyo: Personalized emails and automated flows to bring customers back.
Want to see both in action?
Book a private demo ๐ gridandpixel.com/try
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