Lou Mintzer (@mintzer) header
Lou Mintzer (@mintzer) profile picture

Boring emails are dead. I help Shopify+Klaviyo brands make more money with thumb-stopping content.

Charlottesville, VA
Joined January 2008
๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐—ณ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ ๐—ฐ๐—ฎ๐—บ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ผ๐—ป๐—ฒ-๐˜„๐—ฎ๐˜† ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐˜๐—ผ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜? ๐Ÿ‘€ That's the opportunity with TikTok Shop shoppable content. And with AI, brands can create these videos and reuse the creative in email campaigns. Another highlight from my summit pitch.
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IYKYK, โ€œjust one small changeโ€ is never one small change.
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One of them has holiday plans. The other has email revisions.
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๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—น๐—ฎ๐—บ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฎ๐—น๐—ด๐—ผ๐—ฟ๐—ถ๐˜๐—ต๐—บ, ๐—ฎ๐˜€๐—ธ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ: Would I actually stop scrolling for this video? If you're not sure, this is worth watching.
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๐—” ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€. ๐—š๐—ฟ๐—ฒ๐—ฎ๐˜. ๐—•๐˜‚๐˜ ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐—ผ๐—ป๐—ฒ๐˜€ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜๐˜‚๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ถ๐—ป๐˜๐—ผ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€? ๐Ÿ‘€ At the October 29 TikTok Shop Summit, I shared what we're building at @gridxpixel around AI shoppable videos, affiliate performance, and customer retention. Here's a quick highlight from my session. Big thanks to @jordantwestecom for having me! ๐Ÿ™Œ
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๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ž๐—น๐—ฎ๐˜ƒ๐—ถ๐˜†๐—ผ ๐—ฑ๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—ณ๐—ถ๐—ป๐—ฒ. ๐—–๐—ฎ๐˜€๐—ฒ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐—ฑ, ๐—ฟ๐—ถ๐—ด๐—ต๐˜? ๐Ÿ•ต๏ธ Not so fast. A few revenue leaks don't announce themselves. Want to investigate your own account? First comment. ๐Ÿ‘‡
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People always ask me, โ€œHow do you deal with spilled water?โ€
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๐—ข๐—ป๐—ฒ ๐—ฎ๐—ฝ๐—ฝ. ๐—” ๐˜„๐—ต๐—ผ๐—น๐—ฒ ๐—น๐—ผ๐˜ ๐—ผ๐—ณ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€. ๐ŸŽจ Different brands, different styles, all ready for @klaviyo. Made with @gridxpixel.
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๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜€๐—ฎ๐—น๐—ฒ ๐—ต๐—ฎ๐˜€ ๐˜๐˜„๐—ผ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€. The one your marketing starts. And the one happening inside the customer's head. The second conversation is often where the decision gets made.
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๐—ง๐˜„๐—ผ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€. ๐Ÿฎ,๐Ÿฑ๐Ÿฌ๐Ÿฌ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€. ๐—”๐—ป๐—ฑ ๐—ป๐—ผ๐˜„ @gridxpixel ๐—ถ๐˜€ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—ป๐˜ ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ @klaviyo ๐—”๐—ฝ๐—ฝ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ. ๐Ÿ™Œ Props to Klaviyo for embracing partners as they build Composer. We build and schedule your email campaigns. You approve every send. Less time building emails. More time building your brand. Book a demo.
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