We’re in year four of developing the traditional KILLABEARS film. We still haven’t rolled cameras, and as many of you know, it’s been quite the journey. The wen wen wen crypto crowd has shared with us their displeasure at times :) Hollywood moves at its own pace. We have navigated the process as best we can. It's just slow. We made our first two live-action shorts to illustrate our vision and help move the larger film along. They were a lot of fun to make and to share with our @killabearsnft and wider crypto communities. As AI tools improved, we started discussing a third short. We were kicking around ideas a couple of months before learning about the Lumara Film Festival, presented by @moonpay and @AskVenice. We felt the technology was ready, the concept for The Broadcast was strong, and it fit naturally alongside our first two shorts. So away we went... we made it, and submitted it to the contest. Three things are clear. 1. The traditional film process moves slowly. We’ve felt that firsthand. 2. We’ve built IP that people connect with. Our IP, story and universe have depth. We’ve seen people of all ages and backgrounds connect with Dr. Fomo, the bears and the stories we’ve created. 3. Creative control gives us options. Early on, we declined a network term sheet largely because we wanted to retain control of our IP. Keeping that control means we can explore any type of content, at any time, and on any medium that we chose. There’s real value in taking the harder road when it gives you the freedom to choose what you make next, and also when. That leaves us with two paths we can pursue in parallel. Path 1: The traditional film We keep pushing forward. As @SethGreen told me in 2022, it moves slowly forever, then suddenly at lightning speed. I’m eager for the day I finally get to meet Zeus ⚡️. Path 2: Exploring an AI series The Broadcast has shown us what the current tools can do. We want to build on what we’ve learned and explore how this could work as a series. KILLABEARS launched on-chain in 2022. We’re a crypto native brand built around characters and a community. Using new technology to bring our world to the screen feels like a natural extension of those roots. And we want these stories to reach people far beyond crypto. The Broadcast is now one of six finalists for Lumara’s Grand Prize and Jury Selection awards. @kickRRR is flying in for the occasion, and we're looking forward to attending the premiere. We appreciate @moonpay and @AskVenice giving filmmakers a stage through Lumara. @lorenzodoteth @jesseproudman @austinvirts @KeithGrossman @PackripEwing @ivanhodl @ErikVoorhees @serdre_ Please enjoy The Broadcast below, and the other two short films in the tweets that follow.

Update: my wife saw my tweet. Asked if i was staying in city or coming home Idk. We will see

Heading into manhattan tomorrow AM on @killabearsnft business. Will see THE @kickRRR who is flying in. Should i come home after the film festival or sleep in city? Decisions…. I may check w/ my wife. May not. We’ll see. Me and Mikael - web3 outcasted us, and that’s fine - but our goal has never changed.

WIP…. Anything wrong w Markus' eye? The Broadcast @killabearsnft early development. See you next week @AskVenice @moonpay 🍿

The Broadcast WIP. Some of the early scenes generated by @kickRRR @killabearsnft I remember us texting and facetiming back and forth about the small details. The lense scene I have 50 different takes saved, most suuucked... and we scrapped the moisterizer detail 😅 perhaps a bit too risque. Should we share more about the process between now and the premiere in a week, killas? @AskVenice @moonpay @lorenzodoteth @jesseproudman @austinvirts @KeithGrossman @PackripEwing @ivanhodl @ErikVoorhees @serdre_

class is permanent.

I better get a haircut for the festival 🤌🏼 @killabearsnft