Nien (@nien) profile picture

Hi, my name is Nien. I'll try not to embarass myself on here.

Boston, MA
Joined April 2007
Photo by Nien (@nien)Photo by Nien (@nien)Photo by Nien (@nien)
THREAD [1/11] Statement on @Periscope Walkoff: This morning all of @Periscope's Black employees and one LGBTQ ally walked off the job due to the unethical leadership of parent company @QuadGraphics.
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When profits are valued above people and planet, that's #crapitalism. We need to call it out when we see it, especially in these times: crapitalism.us/
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I wrote about classism in advertising and how it’s locked an entire class of talent out of our agencies. This issue is very close to my heart, and I want to thank all of the folks who bravely shared their stories and perspectives with me. medium.com/@fellowcommunity/…
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What has 50 years of management consulting gotten us? A $280B consulting industry. And weaker, shorter-lived, unbalanced companies across the economy. (1/7)
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Some clutch digital strategy thinking here:
Six digital strategy plays to drive value in established corporations: we analysed more than 20 Made by Many client engagements carried out since 2014 to identify patterns in #strategy and #impact. #digitaltransformation #digitalstrategy mxm.io/six-strategy-plays
A friend of mine is making recipe videos on Youtube. Check it out: bit.ly/30NM0OR #Foodtrends
Byron Sharp x Memory Structures x Mulan bit.ly/2PDDHjv via @rileyhstrand
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juniors looking to break into comms strategy - hit me up. have some open roles
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Delighted to write this piece for @MarketingWeekEd on marketing mental models, taking inspiration from @farnamstreet, @michaelpollan and more: marketingweek.com/2019/06/20…
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Hilarious POV about planners from a creative: bbh-labs.com/how-to-piss-off…
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This piece on focal length by @adliterate is excellent, not only as a critique of the industry's "middle-distance mediocrity", but as advice for individuals practicing in it. Be aware of the focal length you work in, value others when they see differently adliterate.com/2019/05/the-m…
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The Tenets of A/B Testing from Duolingo’s Master Growth Hacker – firstround.com/review/the-te…
A US political campaign t-shirt getting trendy in Asia demonstrates points about globalization, culture, and business: bit.ly/2RZciZT
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When both sides look the same. This author noticed that political campaign branding lacked differentiation: bit.ly/2SS1pJD
Lawyer friends and friends of lawyers! I'm helping a client, We The Action, recruit lawyers to help ensure everyone has an opportunity to vote and have that vote count. youtu.be/EHxvuGUJZEM
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Gig alert @zeusjones!
I'm currently looking for full-time writers/creatives who know how to shape a creative idea. Is it you? Know someone? Hit me up!
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Excited to see all the work @stagwellgroup for @gillette's NFL campaign come to life!
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“Allow a little bit more room for bullshit.”