Nien (@nien) profile picture

Nien

@nien

Hi, my name is Nien. I'll try not to embarass myself on here.

 Boston, MA
medium.com/@nien
Joined April 2007
  • Tweets2.3K
  • Following440
  • Followers298
73Media
Photo by Nien (@nien)Photo by Nien (@nien)Photo by Nien (@nien)
THREAD [1/11] Statement on @Periscope Walkoff: This morning all of @Periscope's Black employees and one LGBTQ ally walked off the job due to the unethical leadership of parent company @QuadGraphics.
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When profits are valued above people and planet, that's #crapitalism. We need to call it out when we see it, especially in these times: crapitalism.us/
Image from Undercurrent (@undercurrent)
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I wrote about classism in advertising and how it’s locked an entire class of talent out of our agencies. This issue is very close to my heart, and I want to thank all of the folks who bravely shared their stories and perspectives with me. medium.com/@fellowcommunity/…
As advertising becomes pay-to-play, creative potential is wasted

As advertising becomes pay-to-play, creative potential is wasted

I grew up in a lower-income, working class household in Alabama with a single mom and a dysfunctional extended family. The advertising…

medium.com
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What has 50 years of management consulting gotten us? A $280B consulting industry. And weaker, shorter-lived, unbalanced companies across the economy. (1/7)
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juniors looking to break into comms strategy - hit me up. have some open roles
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Delighted to write this piece for @MarketingWeekEd on marketing mental models, taking inspiration from @farnamstreet, @michaelpollan and more: marketingweek.com/2019/06/20…
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This piece on focal length by @adliterate is excellent, not only as a critique of the industry's "middle-distance mediocrity", but as advice for individuals practicing in it. Be aware of the focal length you work in, value others when they see differently adliterate.com/2019/05/the-m…
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Replying to @collynahart
:)
Image from Andy Whitlock (@andywhitlock)
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Nien retweeted
SKDK (@SKDK) profile picture
SKDK@SKDK17 Jul 2018
SKDK launches a Foundations & Philanthropy Practice skdknick.com/skdknickerbocke…

SKDKnickerbocker Launches Foundations and Philanthropy Practice - SKDK

New Practice Division Will Focus on Capacity Support for Grantees, Foundation-Led Initiatives, Influence and Thought Leadership, and Institutional Communications SKDKnickerbocker (SKDK), the 2018...

skdknick.com
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Just do it.
Image from Britton Taylor (@brittontaylor)
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"A great brand plan will deliver short-term results within the year and set up longer-term advantage from stronger brand equity." Targeting or mass marketing? The answer is both, according to @markritson: bit.ly/2KmvQSB
Image from Marketing Week (@MarketingWeekEd)
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Building a sexy brand in an unsexy category with no PR firm and a tiny budget by @firstround bit.ly/2nnjU8F – at San Francisco, CA
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Selective perception by ⁦@market points⁩ #nudgestock2018
Image from richard shotton (@rshotton)
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New essay. The structure of Ali Wong's stand-up comedy. pudding.cool/2018/02/stand-u…
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The Funnel Framework stratechery.com/2015/the-fun… On the Internet, being the best matters: it gives you access to the most desirable customers
The Funnel Framework

The Funnel Framework

The Internet has removed scarcity, meaning business models based on controlling distribution are no longer viable. Instead, the key to success is controlling access to the best customers — and that…

stratechery.com
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iOS shopping app @mikmaktv reinvents the comedy infomercial for buying in a whole new way hntd.ch/1GVI5kQ
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Watched 400+ case studies at #ANDY2015 judging yesterday - is 'content' becoming the new microsite: lavishly produced, doomed to anonymity? – at Guanacaste, Costa Rica
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Kanye West vs. white mediocrity: The real story behind Beck, Beyonce and “SNL” 40 - Salon.com salon.com/2015/02/17/kanye_w…
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What If You Got Paid For Everything You Post On Social Networks? go.c-l-o-u-d.co/1EwNE5x
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Get an update on the Nicollet Mall redesign this Thursday at the Hyatt Regency. Doors open at 5:15 p.m. nicolletmallproject.com/
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