@notoriousGHT

VP Marketing, Bango | Why more subscriptions are getting bundled with your phone, bank and broadband | Early-stage GTM & Commercial Growth

 London, England
bango.com
Joined October 2009
  • Tweets2.7K
  • Following995
  • Followers302
534Media
This week I’ve been on holiday. My feed has been full of Netflix vs YouTube. Then I came across data from BCG. Look at the share of time Americans give to video vs YouTube.
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Check out the full report and presentation authored by @Doug Shapiro , @Ernesto Pagano , @Sima Golnabi @Daniel Wilson for @Boston Consulting Group (BCG) bcg.com/publications/2026/vi….

Media’s New Fight for Eyeballs, Profits, and Control

A fierce battle for attention is underway across media modalities. As consumers’ viewing habits evolve, content creators must understand what users value most.

bcg.com
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Innovation is what really excites me about my work. I'm delighted to share @Bango® have picked up the Global Innovation Leadership Award at the 2026 Mobile Breakthrough Awards. 🏆
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Holiday reading. ⭐️⭐️⭐️⭐️⭐️ highly recommend. @awolk @TVREV
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Available here: amzn.eu/d/06gFRYDL

Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses

We used to live in the same media world. We watched the same television shows, knew the same celebrities, saw the same advertisements, and relied on the same handful of news organizations to tell us...

amazon.co.uk
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I posted the same video on LinkedIn, then Instagram. Instagram gave it 40x the reach. That made me stop and think. Where are you?
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So: are you out there posting away without telling me? LinkedIn, Instagram, X, TikTok, Facebook, Threads, Bluesky, Reddit, Snapchat, Telegram, Pinterest? Drop it in the comments. If we share a platform, let's connect.
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LinkedIn: gilestongue | Instagram: giles_tongue | X: @notoriousGHT
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New survey: nearly 1 in 3 viewers would rather watch clips than full episodes. Some would read that as bad news for streamers. That's not what 2,500 people told us.
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I spent the last few days playing around with clips in Netflix. Found "Untold: The Liver King", "Instadocs: The Decoy Plane", a behind-the-scenes clip of "The Rip". I ended up watching The Rip.
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Turns out I'm not alone. Bango's new Subscription Snapshot asked people in the US how short video is changing the way they watch. tinyurl.com/rsyzbe62

Subscription Snapshot: highlights, vertical video and life beyond the social feed - Bango

The Bango quarterly Subscription Snapshot surveys 2,500 US consumers to explore how short-form content is reshaping the streaming industry.

bango.com
New survey: nearly a third of viewers would rather watch clips than full episodes. Plenty will read that as bad news for streamers. Here's what 2,500 people told us. Read the full survey results and download the data pack here: bango.com/reports/subscripti…
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Build bundles for families. 37% say curated clips would help keep their kids off social media. Anchor the bundle on what people won't give up: new episodes, exclusives and live sport.
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I recorded a quick video on the show floor. Full report in the comments. So, 40 minutes or 40 seconds? Which one are you?
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