Edu-preneur | Ed Consultant | 2x Girl Dad | 100+M in Projects Managed | Business Lessons from Top Creators on Cold Emails, CopyWriting, Marketing, and Sales
👇 Newsletter. Pod. Course.
Joined January 2007
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My early entrepreneurship efforts: a crash course in failure...
My first:
•Product: Flop
•Tweets: sucked
•Podcast: unusable
•Newsletter: Bombed
•Training: 0 attendees
•Email sequence: 0 sales
Last 10 days:
•6-figure inbound lead
•3 huge guests: booked
Keep going!
Mike O'Connor retweeted
What's the secret weapon behind every 7-figure creator?
Positioning.
Here are 12 positioning secrets mega-creators leverage to own their category
(Only read if you want to become a category of one)
If I had a dollar for every DM:
“Hey Mike, I made a free DM tool,…”
I’d have enough to buy their automation company.
“Can I steal 2 seconds of your time?”
Buddy, you already did. 🤣
Sales Calls used to terrify me...
I read 1/2 a book on NLP
(Neuro-Linguistic Programming) ...
And started associating calls with peak experiences...
(In my case - two recent epic trips).
I just got off the one of the best calls of my life...
Not a coincidence.
Skill every consultant should learn:
Data Mapping
An example from current client:
Mapped:
- Majors to typical jobs
- Jobs to demand & salaries
- Majors to Student Contact Hours
- Hours to Departmental Budgets
Smarter Decisions - Better Outcomes - Happy Clients
Mike O'Connor retweeted
A simple rule that makes life easier:
Always strive to give value before you ask for value.
Mike O'Connor retweeted
2x Your Website SEO in < 1 Hour
1: Create Sub-Domain for your Newsletter archive (e.g., Newsletter.yoursite.co)
2: Connect DNS Settings on marketing platform
3: Set newsletters as public
4: Optimize SEO settings for each post (e.g., Meta Descriptions etc).
5: Link main site
2x Your Website SEO in < 1 Hour
1: Create Sub-Domain for your Newsletter archive (e.g., Newsletter.yoursite.co)
2: Connect DNS Settings on marketing platform
3: Set newsletters as public
4: Optimize SEO settings for each post (e.g., Meta Descriptions etc).
5: Link main site
Mike O'Connor retweeted
Lifes an MMORPG and you're the main character.
So ask yourself:
is what I'm doing today, leveling me up tomorrow?
Just treat yourself the way you'd treat your runescape or Skyrim character (fall damage is higher for you tho).
Get quests, stack skills, win the game.
Mike O'Connor retweeted
Actual Hot Take:
Engaging to hit engagement goals is a poor use of your time...
Create better content.
Mike O'Connor retweeted
"My Northstar: Am I excited to write about it...."
Is @TheSamOcean the most quotable man on Twitter?
Mike O'Connor retweeted
My friend, Mitchell, is a Cold Email genius.
Check out this video to see how he helped me up my game using some slick personalizations, targeting, and smart integration of my massive data sets.
Hopped on a full cold email consult with @oconnormk a university consultant
We went through & refreshed his:
- Cold email copy
- How he leverages his data points
- Targeting
- + some sick personalizations that callout his prospects problems.
Link to full video below 👇
Decided to deprioritize Creator based endeavors and focus on revenue drivers…
Happier overall but miss my Twitter homies.
Who are your favorite (new) follows?