Mike O'Connor

What's the secret weapon behind every 7-figure creator? Positioning. Here are 12 positioning secrets mega-creators leverage to own their category (Only read if you want to become a category of one)

2x Your Website SEO in < 1 Hour 1: Create Sub-Domain for your Newsletter archive (e.g., Newsletter.yoursite.co) 2: Connect DNS Settings on marketing platform 3: Set newsletters as public 4: Optimize SEO settings for each post (e.g., Meta Descriptions etc). 5: Link main site

Actual Hot Take: Engaging to hit engagement goals is a poor use of your time... Create better content.

"My Northstar: Am I excited to write about it...." Is @TheSamOcean the most quotable man on Twitter?

My friend, Mitchell, is a Cold Email genius. Check out this video to see how he helped me up my game using some slick personalizations, targeting, and smart integration of my massive data sets.

Lost sight of your "Why"? After 17 years of helping College students find theirs... I lost my own. Here's how I re-discovered mine... (While validating two businesses ideas)

S Su Suc Succ Succe Succes Success Success i Success is Success is I Success is In Success is Inc Success is Incr Success is Incre Success is increm Success is increme Success is incremen Success is increment Success is incrementa Success is incremental

Foolproof advice from X's Top Positioning expert: "See what everyone is doing the same... Stop doing that..." Watching this WON'T give you @TheSebasHidalgo's Brand acumen... But implementing his advice will make you an N of 1.

Working a 9-5 while "side hustling" is hard AF. When my first daughter came, I had to step back from the latter... - Building skills - Staying connected - Thinking in larger time frames Were game changers. For those going through it, keep at it.

Mindfulness is much more than meditation. - Cardio - Walking - Sauna's sessions - Walks in the Forest Conscious Awareness: being present and aware of your surroundings is an incredible "hack".

The Easiest route to becoming what you want to be... Is EMBRACING THE IDENTITY of: - An Entrepreneur - A gym-goer - Mindfulness guru - Loyal partner, parent, friend, etc. DON'T: "fake it till you make it". Tell others what you ARE. IDENTITY psych > your motivation

20 years ago: NO idea what I wanted to do 15Y: knew exactly 14Y: Big pivot 13Y: 1st “leadership” role 10Y: "Step back" for better org 8Y: started side hustlin' 4Y: moved across Country 4 months ago: started all over… 2m: first “product” Now: Improving it Embrace the Journey

A few weeks back, I got feedback my product sucked. The client went deep on: - What they expected - Why it fell short of their emotional expectations WHAT A GIFT! - Refunded their money - Made 3-4 big tweaks - Communicated back the changes They referred two friends.

Go to College if: - You get into a Top 50 University/College - First Salary 2x > (Your) Annual Tuition - Total debt > 25k You're paying for the BRAND and NETWORK (Don't overpay) Underrated: - Community Colleges - Flagship State Schools - Paving your own path