Olivier Delerm (@odelerm) header
Olivier Delerm (@odelerm) profile picture

Marketer, Rainmaker, Customer Success Maker, Entrepreneur, and Bon Vivant. Founder of A6 Group (https://teapaw.org/t.co/G2fM7w5yZV)

San Francisco, CA
Joined September 2009
Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)Photo by Olivier Delerm (@odelerm)
Gartner predicted that by the end of 2025, 30% of GenAI initiatives will have been abandoned after proof of concept. Teams getting value do this: • Remodel knowledge creation• Embed AI into daily workflows • Drive adoption through culture 👉zurl.co/whRFV
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Jon Miller’s 16 B2B GTM predictions for 2026 are worth your time. Three that matter: • Public intent data commoditizes. Proprietary signals create alpha. • Martech shifts to signal-based orchestration. • AI uncertainty accelerates. 👉 zurl.co/kPZ0e
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CX shifts from interfaces to behavior. GTM shifts from channels to embedded distribution. AI moves into decisions, pricing, and product design. If you still design for clicks and funnels, you fall behind. zurl.co/GHZRz
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Your Flywheel is a Fantasy. B2B buyers don’t follow our pretty journeys, still not optimized from the customer perspective. That’s why “satisfied” customers still churn. The only fix: rebuild the journey around measurable value, with AI. Full piece 👇 zurl.co/PyK77
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CEOs aren’t pulling back on AI in 2026! 🔹 68% plan to increase AI spending 🔹 53% of investors want AI payoffs in <6 months 🔹 67% say AI will add entry-level roles 👉 zurl.co/UKVEK
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AI won’t give you a lasting moat. Humans will. MIT lays out why creativity and passion still drive sustainable advantage. My take: move fast on AI, invest in people, build hard-to-copy moats, and innovate where AI can’t. zurl.co/qvNSX #AIStrategy #CompetitiveAdvantage
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SEO is quietly collapsing, and AI engines could become your best SDR. Most CMOs aren’t ready. This post offers an executive perspective and a practical playbook for 2026. 👉 zurl.co/MRjTt #SEO #AIO #GEO #AEO
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Professor Ken Ono, 57, watched AI solve advanced math at a level that made him rethink his career. So he left academia to work for a 24-year-old founder. If you are in your 50s and see AI disruption coming, don’t watch from the sidelines. Be part of it! zurl.co/aqdHL
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Great MIT Sloan piece on virtual boards. I’ve used my own for a year now, starting with the free “Board of Titans” GPT. It’s great for everyone: small business owners, founders, VPs, aspiring leaders etc. Leveling the playing field! zurl.co/BXqsN
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Every marketer is losing sleep over the great displacement of SEO by GEO/AIO. But it’s not just organic search. Thanks to AI summaries, your Search Ads are getting pushed below the fold, and SEA is taking a hit. Good analysis in zurl.co/7emID #SEO #GEO #AIsearch
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hey @DocuSign! Switched to free account, and you keep charging my CC. No way to reach support since it is a "free account"..... help me!
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up to 400 people in 2 years. A good start.
Facebook Plans To Double Size Of AI Research Unit By 2020 buff.ly/2QmIYLo
Only in california can you be at a conference where a speech on cannabis investment is directly followed by a keynote by the FBI.
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Olivier Delerm retweeted
Replying to @FrenchTouchConf
@FrenchTouchConf #LFTCSF 'We made a lot of money in the silicon valley and what did we do with it? We solved our own problems. We forgot to look at the rest of the world' #techforgood – at San Francisco, CA
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Olivier Delerm retweeted
"The most important marketing role you haven't heard of (yet): The People Marketer" linkedin.com/pulse/most-impo… by @jeannieymullen on @LinkedIn
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Great #Blockchain presentation by @dionlisle at #svfintech17 on where the opportunities are. teapaw.org/dyobs/status/869680283…
#SVFinTech17 why supply chain #blockchain Foxconn has 30k suppliers to engage, track, manage