Career Opportunity Alert! The Role: Director, Social Commerce Strategy. The ideal candidate brings deep, hands-on TikTok Shop expertise and a strong understanding of the broader social commerce ecosystem. Find all the details here: hubs.ly/Q04BW7yN0

Shoppers are starting their search in AI. They're still finishing it on Amazon. So, the place that earns the sale and the place that records it are often two different places. The fix? Here in the mix... #HolidayMarketing #PerformanceMarketing hubs.ly/Q04BN3hj0

Every new partner type arrives with the same promise: great numbers. Okay... what's missing? Proof those numbers wouldn't have happened anyway. You need to have the real truth, which is what FUSE™ was built to reveal. hubs.ly/Q04BMJwd0

60% of consumers have cut back on discretionary spending. But... The latte survived. EMARKETER pulled together findings showing that even as shoppers tighten up, these categories are among the ones they're least likely to cut. #consumertrends hubs.ly/Q04BrMTx0

How do you vet an entire affiliate marketplace when you only have one quarter, and it's Q4? That was the challenge when @Displate came to PartnerCentric to launch its U.S. affiliate program. What ensued may shock you... hubs.ly/Q04B1_wX0

"Someone buying laundry detergent and socks is not shopping for a gift. They are doing math." That's our Founder & CEO Stephanie Harris in a new @eMarketer piece on how retailers should approach holiday sales this year. Get her full take here: hubs.ly/Q04zX0P50

We're hiring! This new opportunity may be the one you've been waiting for: Director, Social Commerce Strategy. Find the full description and link to apply here: hubs.ly/Q04zWYcp0

Run #affiliatemarketing on autopilot and the partners driving real growth are the first ones you'll lose. Affiliate has never been a set-it-and-forget-it channel, and AI doesn't change that. Tech tells you what happened. People decide what to do about it. hubs.ly/Q04zNzzH0

Only 2% of fast-growing CEOs picked TikTok as their most important platform. PartnerCentric's Kate Fleming says the platform question is a distraction. Why? Get the full scoop about this platform debate, and why it may be a waste of time. #TikTokShop hubs.ly/Q04zDYY70

If you're already thinking about #BlackFriday sales, you can be sure your consumer base is too. So, what are they asking AI before they reach your site?  If you’re not sure how your brand shows up in those answers, our #AIVisibility audit is a good start. hubs.ly/Q04zDN1X0

These days, everyone is thinking about money. And a lot of us are wondering where it all went. A recent @MoneyLion roundup on frugal spending shifts had a tip that stuck with us: wait 24 to 48 hours before making a purchase. The benefits? Find them here: hubs.ly/Q04zw6_p0

You don't usually expect your affiliate program to make your paid social team's job easier too. Rugs USA got exactly that... And we couldn't be more thrilled to spotlight the company's amazing results! Find all the yummy details here! #AffiliateMarketing hubs.ly/Q04zlZ500

For years, the assumption was that Gen Z would lead on AI. A new survey says Millennials have overtaken them… but, why? @Newsweek covered fresh findings, and they are quite surprising! Check out the take from our own CEO Stephanie Harris as well: hubs.ly/Q04zlS5S0

Everyone's racing to let AI shop for you. The problem? Almost no one wants AI to buy for them. This piece from Forkast lays out how far ahead the infrastructure has gotten. Net-net: The payment rails are built; consumer trust just hasn't caught up. hubs.ly/Q04zcBfy0

A few years ago, a client told us something that stuck. At their previous agency, they'd fallen in love with the team during the pitch... and then, well, you can guess. That's not our vibe. If you want agency support w/out consequences, let's talk. hubs.ly/Q04z5PzP0

The Creator Economy has a money problem, and it isn't a lack of money. (You read that right...) So, what IS the problem? In this Net Influencer roundtable, 30 experts (including our own Kate Fleming) offer their insights and solutions. #attribution hubs.ly/Q04z3cKx0

"AI visibility is just an SEO problem with a new name." That's the myth our CEO @tephanie Harris was asked to debunk in a new @FastCompany piece featuring 41 executives on the AI misconceptions they'd like to put to rest. Her answer cuts right to it... hubs.ly/Q04yCLLj0

What does it look like when an affiliate channel doesn't plateau? A record month, then a record week. Most programs hit a ceiling once the easy wins are collected. Musely's didn't... And here's why. #AffiliateMarketing #Skincare #PerformanceMarketing hubs.ly/Q04ytBdp0

The payment plan on your last pair of sneakers might show up in your mortgage application. HousingWire looked at how Buy Now, Pay Later (#BNPL) is starting to intersect with #homebuying. What did they find? Get all the details here! #ConsumerBehavior hubs.ly/Q04ytpdg0

U.S. brands will spend more than $14B on #affiliatemarketing this year. Can you say which partners actually earned it? More money is flowing into the channel. The hard question is whether measurement is keeping up. So, here's what brands have to consider. hubs.ly/Q04ys-FW0