Father of Three. Founder/CEO of @servicerocket, @atlassian’s most reliable partner. “Luck favors the persistent”, Jim Collins

Palo Alto, CA
Joined May 2008
Rob Castaneda retweeted
Slack is actual dogshit for working with agents and I look forward to its replacement.
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Using @Google Chat and @Jira . Slack isn’t a good long term bet to rely on. Our email isn’t going anywhere and the one mobile app is a great chat interface for everyone to use. Jira is where our agent publish their stories that other agents work from and it becomes the context of the code and co-ordination layer between all the users driving business transformation and the security/usability gates through to deploy pipeline. Having gchat means all the human context for Gemini is all in the one place and the same single bill. Slack becomes a fax machine that we use to talk to other companies. >> @mcannonbrookes
Same, wrong level of abstraction for this next phase. They had a good run.
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Spooky season is officially upon us… And what's scarier to an atheist than the possibility of Noah's Ark actually being found? With radar scans revealing unusual structures beneath the surface, core drilling now complete, and hundreds of samples sent off for laboratory testing, the investigation at Durupınar is getting more interesting by the day. Now we wait for the results. Some things are scarier than ghosts.
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Rob Castaneda retweeted
Stop losing your agent's best work. The Artifacts app gives your team a shared home to store, permission, and embed AI creations directly into Jira and Confluence. Use it for interactive ROI dashboards, UI mockups, deep research reports, and more. Works with Rovo, @claudeai, or any custom agent. ➡️ Now in open beta: go.atlss.in/0lzjcu
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Rob Castaneda retweeted
Today we're releasing our AI SDLC transformation playbook, where we share best practices to deploy AI at enterprise scale Engineering leaders frequently ask how Atlassian thinks about our AI-native SDLC. This playbook is our answer, informed by our own transformation and learnings from top engineering organizations we work with Come find us at the AI SDLC booth at Team '26 EU this week for a physical copy (and merch) atlassian.com/blog/ai-at-wor…
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Rob Castaneda retweeted
In this era of artificial intelligence, it is becoming urgent to distinguish human art from what machines produce. There is an ontological difference, even before an aesthetic one, between art and what a machine can generate through statistical calculation based on millions of images created by others. Algorithms lack the spark of humanity. For this reason, the Church wishes to renew an alliance with artists and cultural institutions to safeguard our humanity.
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NEW: According to a bombshell report in the New York Times, Anthropic co-founder Chris Olah threatened to walk out of Pope Leo XIV’s AI encyclical launch in May because the pope rejected the idea that machines can be conscious. Olah’s team then privately lobbied the pope’s advisers “to take the possibility of model consciousness seriously.” Pope Leo XIV held firm. For months, Anthropic has wined and dined theologians and religious scholars under nondisclosure agreements, hoping they would bless the idea that Claude has moral standing. thelettersfromleo.com/p/nyt-…
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Rob Castaneda retweeted
This is what it meant to Joey. 🥹 #9WWOS #NRL
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Rob Castaneda retweeted
Pope Leo XIV at UNESCO asks “what does it mean to be human?” Watch and listen to the Pope’s magnificent reflection: “What does it mean to be human? Every culture is challenged by this question, which lies at the heart of every form of knowledge, every art and every religion. Even in the twenty-first century, after all, we cannot take for granted that we know who the human person is or what it means to live as a human being. Indeed, every generation is called to grapple with this question, especially in the face of tragedies that, regrettably, occur even today. Before all else, the human person is someone who is conceived and born.  Thus, first of all, to be human means to be a child. None of us chose to be so. None of us decided from whom, when or where to be born. This evident truth sheds light on something that is not merely biological but ethical: as children, we are all brothers and sisters. From the outset, our humanity is a gift and a trial, a promise and a responsibility. For every human being, birth establishes a primordial bond — a communion of life that has its source, and its first educational setting, in the family. Secondly, we are all born naked and in need. We are poor by birth, in need of bread and words, of care and affection — that is, of all that nourishes body and spirit. We know this well, and yet, as we become adults, we risk forgetting it. It is precisely those in need who suffer the greatest consequences of this forgetfulness, whenever their humanity is betrayed or cast aside, exploited or deceived. Forgetting the circumstances of our birth obscures the very idea of human life, because it detaches life from the history common to us all. Thus, life is no longer understood as a gift, but as a commodity. It is no longer viewed as a summons to care and responsibility, but as a product to be exploited. Indeed, this tragic alternative reminds us that to be human is to be free by nature. Since all of us have been children, our freedom begins with our response to the freedom of the one who first turns to us — whether with gestures of affection or rejection, of loving welcome or neglect and cruelty. Thirdly, to keep alive the memory of our common humanity is to recognize its grandeur — that is, its immense potential — even though it is diminished by many forms of evil and injustice. Those engaged in the fields of education, science and culture are called all the more to care for every person, so that the beauty of our freedom may shine forth. This beauty has a name: justice. Freedom is indeed beautiful when it is oriented toward goodness and truth; it is disfigured when it descends into arbitrariness, violence or the thirst for power. To be human, then, implies a responsibility before history: the human being is one who grows, learns and works with both hands and mind. By that labor, we may cultivate the earth or disfigure it, create works of art or destroy them. At this particular juncture, we must recognize that the most terrible of “human works” is war, for then science itself is placed at the service of an inhumane will to destroy and to kill.”
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We stealth-churned off Notion months ago. We didn't realize it. We didn't tell Notion. It's just ... our agents have no need for it. They're doing the work now. Stealth churn is the under-discussed agent risk. Usage drops to zero quietly. The renewal email never even goes out.
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Rob Castaneda retweeted
"Don't think for a second that because you are an 'alarmist' that you are doing a social good." Amen.
.@JensenHuang is a national treasure 🫡
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How it started: How it's going:
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We worked intensely on Claude Docs for the last few months - so excited to finally have our work out there
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Rob Castaneda retweeted
Ketika Lagu Entersandman di setel ke jaman jadul oleh AI 🫢😂 #Metallica
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Rob Castaneda retweeted
Lord, hold close the families who lost loved ones on 9/11. Bring comfort to hearts that still ache and peace to those carrying grief. Help us honor those we lost by caring for one another with love and compassion. We will never forget. Amen
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Rob Castaneda retweeted
“effective AI engineering requires having product sense and understanding business context and customer goals, so you can participate in shaping and driving the build.” ✅✅✅
New: A map of the most important skills in AI Engineering.
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Rob Castaneda retweeted
In 1997, Jeff Bezos explained why he picked books over 19 other product ideas - and called the entire internet "Day One. He was working at a quantitative hedge fund in New York when he found the number that changed his life: web usage was growing 2,300% a year. That single statistic sent him searching for a business model that made sense against that growth curve. He made a list of 20 possible products to sell online. Books won. The reason had nothing to do with reading habits and everything to do with catalog size. Music, the second-largest category, had roughly 200,000 active CDs at any given moment. Books had over 3,000,000 titles in print worldwide, across every language - more than 1,500,000 in English alone. That gap is the entire insight: when a category has that many items, you can build a store online that couldn't exist any other way. No physical bookstore on Earth could stock 3,000,000 titles under one roof. The inventory system he built reflected that scale directly. A few thousand bestsellers sat in Amazon's own warehouse. Another 400,000 titles ran on what Bezos called "almost just-in-time" inventory - ordered electronically from a network of over a dozen wholesalers the same day a customer bought, arriving on the loading dock the next morning. Another 1,100,000 titles came straight from 20,000 different publishers, taking a couple weeks. And 1,000,000 out-of-print books got tracked down individually, when findable at all. 2,500,000 books in the catalog. Almost none of it physically warehoused. Then the interviewer asked the harder question: how do you capture attention on the internet when everyone is trying? Bezos didn't credit marketing. He credited doing something genuinely new. "Attention is the scarce commodity of the late 20th century." His actual strategy: build something with real value for the customer first. If it's genuinely new, journalists write about it unprompted. Customers tell other customers. The fanout compounds on its own. Amazon ran zero paid advertising in its first year. Every bit of growth came from word of mouth and media coverage. The first ad Bezos ever ran was a tiny line at the bottom of the New York Times front page - a URL functioning almost like a compressed pitch: click here, this is a bookstore. He closes with the line that outlived the interview by decades. "This is Day One. This is the Kitty Hawk stage of electronic commerce." Not the peak. Not even early growth. The first flight, barely off the ground, with almost everything about the medium still unbuilt.
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