Founder of @madebyarticle. Brands, websites, apps. Opinions on design, AI, and running a modern agency. Biggest Titans fan in Canada.
Joined March 2009
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- Following442
- Followers222
- Likes6.8K
Ryan Sax retweeted
#Panthers LB Nic Scourton, one of their top up-and-coming players who left practice after a right knee injury, will have an MRI this afternoon to determine the severity. Coach Dave Canales would not speculate on how serious it is.
A client recently asked us to build an “AI-powered app.”
After a few conversations, we realized they didn’t need an AI app.
They needed a better website.
A thread 🧵
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This is happening everywhere.
Companies want “AI” when what they actually need is clarity.
AI isn’t the product.
It’s part of the process.
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The rise of agentic AI isn't about replacing people. It's about augmenting them.
For brands, the real opportunity is creating AI agents that embody your values and serve your customers with nuance.
An AI agent that feels like your brand is the next frontier of digital experience.
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On point
“This was a uniquely awful experience for Blue Jays fans.”
@BillSimmons and @TheCousinSal can’t imagine how Blue Jays fans must be feeling after suffering three of the most HEARTBREAKING World Series losses.
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Ryan Sax retweeted
Brian Callahan might be worse at in game coaching/game management than any NFL coach I’ve ever seen. It’s truly remarkable to behold every week.
Ryan Sax retweeted
It’s August 21, 2025 and I still can’t believe Jon Robinson traded AJ Brown. Unreal.
Ryan Sax retweeted
It is July 25, and the best record in Major League Baseball belongs to the Toronto Blue Jays.
Ryan Sax retweeted
madebyarticle.com — I am more and more into single-page, well-laid-out work dump portfolios like this one from Article. Quick and does what it needs to do.
Super proud of this work for @NBACanada
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Ryan Sax retweeted
Back in 2008, I took a big jump and became employee #3 at Metalab.
In 5 years, @awilkinson and I (plus many smart people) grew the company from a few thousand in revenue to $500k/mo.
▶️ Here's a look at the early days of building a world-renowned agency from the ground up.
Ryan Sax retweeted
1993 World Series. Bottom of the 9th inning. The late Rickey Henderson’s leading off and calls for time on the first pitch from Mitch Williams, who fell off the mound trying to stop. Mitch was shook. He never recovered.
Eleven minutes later the Jays won their 2nd championship.
Ryan Sax retweeted
This roughness flag in the Titans/Vikings game is ridiculous, and could cost Tennessee 4 points. Replay assist should 100% be able to fix that one.
Absurd.
Ryan Sax retweeted
.@Titans T'Vondre Sweat is a massive problem. I swear. T-Pain brings the Pain throwing grown men around like frisbees. This is a Big Man's Game. #BaldysBreakdowns