
PhD|Public Relations and Communication professional| Head Public Relations @TourismBoardUg| Passionate about wildlife conservation | Christian
Uganda
Joined April 2011
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Here is the UTB Weekly Gazette with key highlights, developments, partnerships and events shaping Uganda’s tourism sector. Stay informed, stay connected and follow Uganda’s tourism story.
Here is the UTB Weekly Gazette with key highlights, developments, partnerships and events shaping Uganda’s tourism sector. Stay informed, stay connected and follow Uganda’s tourism story.
Uganda’s tourism sector is growing, but is the investment keeping pace with the ambition?
In 2025, international tourist arrivals reached approximately 1.64 million, while tourism receipts climbed to US$1.62 billion.
Yet beneath these encouraging figures lies a more difficult conversation: missed NDP IV deliverables, infrastructure constraints, financing gaps and the urgent need to attract higher-value visitors.
With just four years remaining to achieve US$5 billion in annual tourism receipts, the question is no longer simply how many tourists Uganda can attract, but how much lasting economic value the sector can generate.
Read the full Interview with Dr Gessa on CEO East Africa Magazine ceo.co.ug/four-years-left-wh…
#UgandaTourism #TourismInvestment #NDPIV #DestinationUganda #CEOEastAfrica
Proud to announce UTB’s partnership with CAF as an Official Competition Sponsor of TotalEnergies AFCON 2027 (KE-TZ-UG). As we welcome the continent, our message is clear: Come for the football, stay for the adventure. Explore Uganda!
#TotalEnergiesAFCON2027 #ExploreUganda #HereForIT
Gessa Simplicious retweeted
.@JulzKagwa, CEO @TourismBoardUg: Uganda’s tourism has turned a corner over time. When you see brands like @CAF_Online signing with #ExploreUganda, you begin to see the country taking centre stage on the global tourism platform.
#NBSUpdates
Gessa Simplicious retweeted
𝐓𝐡𝐞 𝐰𝐚𝐢𝐭 𝐢𝐬 𝐨𝐯𝐞𝐫🥳
A new journey for Uganda to showcase her unique offerings to the world begins today.
We are #HereForIT and we hope you are too.
#TotalEnergiesAFCON2027 | #ExploreUganda
Gessa Simplicious retweeted
We are proud to announce our partnership with the Confederation of African Football (CAF), confirming Uganda Tourism Board as an Official Competition Sponsor of the TotalEnergies CAF Africa Cup of Nations, KE-TZ-UG 27.
This partnership presents an exciting opportunity to showcase Uganda’s rich tourism offerings, vibrant culture and unforgettable experiences to Africa and the world.
As we prepare to welcome visitors for this continental celebration of football, our invitation is simple: 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐔𝐠𝐚𝐧𝐝𝐚 𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲.
#TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIT
The partnership finally unveiled.
A cross-section of leaders including @thomas_tayebwa, @ogwangogwang, @MosesMagogo, @Ronkawamara and others are in attendance as the Uganda Tourism Board (UTB)–CAF partnership launch ceremony gets underway at the Marriott Kampala.
📸 @MawejjeGeoffrey
#NBSUpdates #ExploreUganda
While in Ghana, I joined Uganda’s tourism delegation, led by UTB Board Vice Chairperson Ron Kawamara, in strategic talks with the Ghana Tourism Authority to build partnerships in sports, faith-based tourism, film and trade.
With @UG_Airlines’ direct Entebbe-Accra route, we are opening new opportunities to attract Ghanaian visitors, connect tour operators and grow tourism business between East and West Africa.
We also explored opportunities around AFCON 2027, the Uganda Martyrs Trail, familiarisation trips, POATE and EAC tourism promotion.
#ExploreUganda
The business summit is currently underway in Ghana after successful launch of Uganda Airline route to Accra.
GHANA-UGANDA TRADE AND BUSINESS FORUM teapaw.org/i/broadcasts/2QnNRpVev…
As Uganda gears up for World Travel Market London, a number of roadshow activations as part of the marketing efforts are off to a promising start! In Glasgow, UTB and the Uganda High Commission-London engaged travel trade representatives, held 60+ B2B meetings and inspired new travel commitments. Next stops: Manchester and Birmingham! We are taking the #ExploreUganda story to the world ahead of #WTMLondon2026. Discover the Pearl of Africa!
Gessa Simplicious retweeted
Uganda Airlines Now Flies Direct to Accra
@UG_Airlines launches nonstop flights to Accra. For only $550 round-trip, travellers can experience African hospitality, vibrant city life, and rich culture | #FlytheCrane | #UgAirlinesToAccra
Congratulations to @UG_Airlines on the inaugural flight to Accra, Ghana. This milestone strengthens connectivity and opens new opportunities for tourism, trade and cultural exchange. At UTB, we continue to amplify these efforts through destination marketing and the Explore Uganda brand, taking the Pearl of Africa to more markets and travellers. #ExploreUganda #DestinationUganda
Gessa Simplicious retweeted
𝐔𝐠𝐚𝐧𝐝𝐚 𝐑𝐞𝐦𝐚𝐢𝐧𝐬 𝐄𝐛𝐨𝐥𝐚-𝐅𝐫𝐞𝐞 𝐚𝐬 𝟔𝟎 𝐂𝐨𝐧𝐭𝐚𝐜𝐭𝐬 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 – 𝐇𝐞𝐚𝐥𝐭𝐡 𝐌𝐢𝐧𝐢𝐬𝐭𝐞𝐫
Uganda remains Ebola-free, with no confirmed cases recorded since the country declared the Bundibugyo virus disease outbreak over on July 28, 2026, Minister of Health Dr. Chris Baryomunsi has announced.
Addressing the media today, Dr. Baryomunsi confirmed that all 60 contacts linked to the recent Ebola case involving a Kenyan traveller have completed the mandatory 21-day monitoring period without developing symptoms and have been discharged.
He reassured the public that Kasese has no confirmed Ebola cases and has recorded no deaths from the disease, while emphasizing that vigilance remains critical as transmission continues in the neighbouring Democratic Republic of Congo (DRC).
The Ministry has intensified screening at border points and Entebbe International Airport, strengthened community surveillance and expanded cross-border support, including establishing three treatment units in the DRC with a combined capacity of 240 beds.
Dr. Baryomunsi called for continued public cooperation with health measures and stronger regional collaboration to contain Ebola at its source and protect communities from further spread.
For information or to report suspected cases, call the Ministry of Health toll-free hotline on 0800-100-066, send an alert SMS to 6767, or use U-Report on 8500. #OpenGovUg
Congratulations 🎉
Somewhere between Australia and Uganda, it finally sinks in.
I’m heading home with more than unforgettable memories from an incredible journey. I’m carrying a Second class upper Honors Bachelor of Science Degree in Tourism Operations and Management from @NkumbaUni , a milestone that means so much to me.
There’s something deeply fulfilling about graduating in the very field I’ve always and am passionate about while already living that dream every day.
I’m grateful for every lesson, every opportunity, every challenge, and every person who believed in me.
Above all, I thank God for making this possible. The journey is only getting started, and I can’t wait for what lies ahead.
CONGRATULATIONS TO ME 👩🏾🎓
Congratulations 🎉
The name is mine, but the victory belongs to all of us. Officially a PRO with a degree in Journalism and Mass Communication.🎓
@UCUniversity @UCUjourncom












































