Kay Ledbetter (@skledbetter) profile picture

Texas A&M AgriLife Communications specialist

Amarillo, Texas
Joined May 2009
Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)Photo by Kay Ledbetter (@skledbetter)
Communication units touch every one in your organization. Congratulations Mary Wirth, director of College Relations and Communications for Penn State College of Agricultural Sciences, for winning the ACE Professional Award, the association's highest recognition given.#acecurrents
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"The reality is its our shortcomings that make us relatable. There is power in vulnerability." -@aligoljahmofrad at #acecurrents
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"Two things take you from where you are to where you want to be: vision and ownership." - @aligoljahmofrad at #acecurrents
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Another impactful statement, “Simply leads to progress. Complexity leads to confusion.” - Ali Goljahmofrad #ACECurrents #CommunicatingwithKels
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Let the customer tell their story. “The customer is the hero. The customer is the marketer.” - @markwschaefer #ACECurrents #Marketing – at San Antonio, TX
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Most powerful marketing message: “You DO belong. AND, you belong with US.” People want to belong, they want community, they want to be validated. We can help them do that. @markwschaefer #ACECurrents
Marketing rebellion @markwschaefer #ACECurrents
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Definitely our challenge at university research...let them know the hands that made it.
Why do you buy *this* handcrafted soap? asked @markwschaefer “I don’t know that I like the soap, but I love the hands that made it.” Important lesson for universities offering knowledge. #ACECurrents
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Mark Schaefer is talking to ACE this morning. Advertising is dying, loyalty is a myth, customers are turning to social media and word of mouth. Emotional connection is to a person, not a product. We have to do things different to connect with customers. #acecurrents
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Nice to see such a great gathering of ACE members together! Make sure to reach out and connect with new people you haven’t met before. #ACECurrents
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What an awesome group and so much communication experience represented with these folks.
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So excited to see everyone. Registration is open!!!
The conference is finally here! Looking forward to seeing everyone soon. Registration starts at noon in the ballroom. #ACECurrents
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25,000 people die a day of hunger related diseases. If you don't like our approach w/ innovation & tech, provide us an alternative instead of a $$$$ PR & social media campaign. That won't save starving children.
Replying to @kevinfolta
@kevinfolta quoting Norman Borlaug "Don’t tell me it can't be done, tell me what needs to be done and help me do it" @JulieBorlaug do you want to comment/ add on it? #ceplas_summerschool19
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Kay Ledbetter retweeted
How much has it rained in the Texas Rolling Plains this year? Well, enough to grow tadpoles in the triticale block at Chillicothe.
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Did you know there are over 1 million beef cattle operations is the United States? These operations produce over 24 billion pounds of beef and generate about $80 billion. Texas is the top cattle producing state in the nation, with an inventory of over 11.8 million head.
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Kay Ledbetter retweeted
Exciting to hear @agrilifeVC discuss the new Chancellor’s Research Initiative in water and energy that will enhance agriculture across the Texas Panhandle! @a_agrilife @DanaAgWaterMgt @wtamu
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Kay Ledbetter retweeted
TAM Wheat Team in Amarillo had a great wheat field day trip with bus at a nice sunny day in Bushland-Dalhart-Groom, TX. Two new TAM releases, TAM 115 and TAM 205. @TAMWheat @AibrahimAmir @J_SBaker @TXSmallGrains @TXPanAg @skledbetter @QingwuXue @agrilife @TexasWheat @a_agrilife
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Kay Ledbetter retweeted
Big day in College Station as Texas A&M AgriLife announces construction of new robotic greenhouse to research development of new, cutting-edge food and crop varieties: bit.ly/2W2mXss #crops
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Come join us next at 10:30 at 3B Farms northwest of Dalhart. #TAMgoodWheat
UAV demo at the 2019 Texas A&M AgriLife wheat tour by Shannon Baker.
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We are underway on the 2019 Texas A&M AgriLife Wheat Tour. Next stop will be in Dalhart at 10:30 a.m.
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