
Smartly Digital Advertising Platform π¦ Powering beautifully effective ads across verticals β¨ #worksmartly
Joined March 2013
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Smartly.io retweeted
80% of marketers believe AI can make their creative work better, but 62% also worry about AI flattening creativity into "AI slop."
Laura Desmond, CEO of @smartlyio, tells @RemyBlaireNews that tension is actually an opportunity, AI should automate the grunt work of a campaign while leaving human judgment and creative spark to marketers.
Pulse Checkβ Introducing Smartly Brand Pulse: The industry's first solution designed for the new consumer journey, connecting full-funnel performance in real-time.
Learn about what Brand Pulse can do: bit.ly/3PqFA2L π
#worksmartly #smartlybrandpulse #advertising
Introducing: Smarter Advertising π‘β¨
Episode 1: Predictive budget allocation (#PBA) technology
Watch it now! π₯ πΏ
Interested in learning more about PBA? Visit our website at bit.ly/3Rdes7B
#worksmartly #smarteradvertising
Enter the creative renaissance with Smartly Creative, and quickly produce, personalize and optimize effective ad campaigns. π§βπ»
Learn more π bit.ly/3Zfejnu
#createsmartly
Introducing: Smartly.io Creative Suite πΌοΈβ¨
A cross-channel, creative-first solution.
Join the creative renaissance with us!
#createsmartly
What a week at Cannes Lions International Festival of Creativity! π
Thanks to the amazing partners, brands and Smartlies who joined us for thoughtful dialogue on the future of AI, creativity and creator commerce where authenticity meets performance. π
#worksmartlycannes23
The #digitaladvertising world is constantly changing - make sure you keep up! Recently, many of the biggest players (and our official partners) have announced updates to their #advertising platforms. π Here's what you should know: bit.ly/3OUo7jT
Retailers! Have you tested @Meta's Advantage+Shopping Campaigns (ASC)? The Berlin-based Grover has and they saw incredible results with their ad campaigns:
β
-70% CPA
β
-19% CAC
β
+43% conversations
See the details here π bit.ly/3PrgeTp
#worksmartly #meta #asc
Big news from @smartlyio and @Google π£ We're teaming up to take your #digitaladvertising campaigns to a whole new level with Google's Performance Marketing Ads Suite.
Learn more here β‘οΈ bit.ly/43OgXSA
See @RalphLauren's incredible results β¬οΈ
#worksmartly #googleads
Have you seen @Google's latest announcement? Hint - it involves generative #AI! βοΈ At their Marketing Live event last month, they publicized new generative AI tools that include new ad creation options, customized search ads, and more. π bit.ly/3IPcGpD
Wondering about how to increase sales with #socialadvertising? ππ° #UGC is the answer. Check out how @GStarRAW leveraged user-generated content to see +18% in conversion rate and +16% in ROAS. bit.ly/3IMHrLZ
#worksmartly #digitaladvertising #socialmedia
Another @instagram ad option is here! π€© Instagram search ads will allow third-party social management platforms to facilitate search ads creation - giving marketers a world of new opportunities. Learn more below bit.ly/3N39CsF
#socialadvertising #socialmedia
The increase in #AI usage has people worried - but for #socialmedia teams, AI will allow you to focus more on creativity and strategic thinking. π§ β‘οΈ Put your mind at ease by reading this piece from our friends at @SproutSocial bit.ly/3q58jQP
The key π to success in #advertising is unique campaigns. We got innovative with Liverpool to efficiently execute a compelling campaign. Get the details on their success here β‘οΈ bit.ly/41lZO0A
#worksmartly #digitaladvertising
Mexico City, here we come! π²π½ Join us for our next Connect Smartly event to hear #digitaladvertising industry insights from Meta, Liverpool and Didi, and stay for a fun Happy Hour! πΉ
Date ποΈ June 15th
Registration π bit.ly/3qeaj9j
#connectsmartly #worksmartly
Smartly.io is returning to Cannes Lions! πββοΈππββοΈ Find out how weβre accelerating creativity, commerce & brand performance in social and digital advertising. Learn more β‘οΈ bit.ly/3MXEcUx
#worksmartly #worksmartlycannes23 #socialadvertising #digitaladvertising
Generative AI tools have recently gained popularity and @Google is one of the latest to implement the #technology for #advertising purposes. βοΈπ±Learn how the search engine giant helps you shop with generative AI: bit.ly/3pUSc8A
#google #adtech #digitaladvertising
We're @tiktok_us' latest and only partner for Video Shopping Ads! π Our VSA solution is here to help #tiktok advertisers sync product catalogs, automate and streamline campaign workflows, and scale creative production. Learn more β¬οΈ bit.ly/42MN7NZ
#worksmartly
The trick to UGC is calm, cool, collected. π§ #Socialmedia content that feels overly produced may not go over well, but creativity is still crucial. Learn more on how to win with #UGC content from our creative director: bit.ly/3MyBa8W
#worksmartly #digitaladvertising
ChatGPT and other generative #AI tools are no doubt popular - but they may not be the solution for your #advertising needs. Our friends at @emarketer broke down how to best go about using this technology, check it out π bit.ly/3Mc5ENQ



