stackBd retweeted
neobanks love product led sales but the reality is you need to get the basics right
without distribution you're ngmi
@stack_bd powers my outbound automation
few
"Technology serves a single purpose, to get us more output per unit of time." - @AlexHormozi
Agreed. But I think most sales teams are using this wrong.
They're using AI to send more messages.
When they should be using AI to send better messages, to fewer people, at exactly the right time.
Here's what that looks like:
Stack BD finds the signal: someone's hiring, posting about a relevant topic, engaging with relevant content.
I record and send a video that proves I'm a real person who did real research.
Output per unit of time goes way up. Not because I'm sending 500 emails. Because the 20 I send actually land.
What's your take...more volume or more precision?
#Sales #salesprocessautomation
Video prospecting can be extremely effective, when done right...
Here's a structure to use for prospecting videos:
Start with something specific about them. Not "hope you're doing well"
stackbd.com/2025/11/25/signa…
#Video #prospector #Sellers #Automation
Then tell them one thing you can help with. One. Not five. And how it feeds to that specific problem you referenced earlier. Give them a quick reason to believe you (a result, a company name, something concrete). Ask for one thing. A call. A reply. Not both. That's it.
Unconventional GTM tactic #4 (yes, @Airbnb at it again!)
In the early days of Airbnb, Brian Chesky had a conversion problem.
Airbnb listings weren't booking. The photos were terrible. Blurry phone shots with bad lighting which meant zero trust.
#Marketing #airbnb @Airbnb
She added value first. She played the long game. Here's the B2B version: Your buyers aren't just on LinkedIn. They're in operator communities (Pavilion, RevGenius, Sales Assembly), executive circles (YPO, EO), open Slack channels, industry working groups, even hobby clubs.
Melanie didn't wait for Bill Tai to notice her pitch deck. She literally learned to kiteboard to meet him where he was. What's your equivalent? Full playbook breakdown: stackbd.com/2025/11/11/uncon…
#SalesTips #viral #canva #CanvaPro @canva