stackBd retweeted
neobanks love product led sales but the reality is you need to get the basics right
without distribution you're ngmi
@stack_bd powers my outbound automation
few
I record and send a video that proves I'm a real person who did real research.
Output per unit of time goes way up. Not because I'm sending 500 emails. Because the 20 I send actually land.
What's your take...more volume or more precision?
#Sales #salesprocessautomation
When they should be using AI to send better messages, to fewer people, at exactly the right time.
Here's what that looks like:
Stack BD finds the signal: someone's hiring, posting about a relevant topic, engaging with relevant content.
"Technology serves a single purpose, to get us more output per unit of time." - @AlexHormozi
Agreed. But I think most sales teams are using this wrong.
They're using AI to send more messages.
Under 60 seconds. Most people make it way too complicated. They try to explain everything. Prospects don't want everything. They want to know if it's worth 15 minutes of their time.
Then tell them one thing you can help with. One. Not five. And how it feeds to that specific problem you referenced earlier. Give them a quick reason to believe you (a result, a company name, something concrete). Ask for one thing. A call. A reply. Not both. That's it.
Something that proves you spent 15 minutes researching them (or use a tool like stackbd.com/ that does it for you). They just posted about a problem you solve. Their company just raised money to expand into x market. They're hiring for a specific role.
Video prospecting can be extremely effective, when done right...
Here's a structure to use for prospecting videos:
Start with something specific about them. Not "hope you're doing well"
stackbd.com/2025/11/25/signa…
#Video #prospector #Sellers #Automation
The GTM teams who win aren't the ones with the slickest automation. They're the ones willing to do what doesn't scale until they find what does.
Pick 25 tier-1 accounts. Do the unscalable thing yourself. Build their first dashboard, or wire their first connector, or record their first walkthrough. Prove it moves the needle. Then package it, give it a badge, and make it a process.
It's not the pricing page, or demo flow. It's trust. Somewhere close to the money, buyers hesitate. For Airbnb, it was "Will this place actually look like the photo?" For you, it might be: "Will this actually integrate with our stack?" "Is this going to be shelfware in 3 months?
Photographed listings booked 2.5x more often and revenue jumped 40%. Then he turned the unscalable into a process - free professional photography for every host. Here's why this matters for B2B: Your funnel has a leak. You know where it is.
Most people would've hired a photographer, written better guidelines, or maybe sent an email to hosts. Chesky flew to New York and knocked on doors himself. He shot the photos, uploaded them and tracked the results.
Unconventional GTM tactic #4 (yes, @Airbnb at it again!)
In the early days of Airbnb, Brian Chesky had a conversion problem.
Airbnb listings weren't booking. The photos were terrible. Blurry phone shots with bad lighting which meant zero trust.
#Marketing #airbnb @Airbnb
Melanie didn't wait for Bill Tai to notice her pitch deck. She literally learned to kiteboard to meet him where he was. What's your equivalent? Full playbook breakdown: stackbd.com/2025/11/11/uncon…
#SalesTips #viral #canva #CanvaPro @canva
She added value first. She played the long game. Here's the B2B version: Your buyers aren't just on LinkedIn. They're in operator communities (Pavilion, RevGenius, Sales Assembly), executive circles (YPO, EO), open Slack channels, industry working groups, even hobby clubs.
That led to introductions, including Lars Rasmussen (co-founder of Google Maps). This resulted in early funding that put Canva on the path to a $42 billion valuation. Melanie engineered access to her targets by going where the trust already lived. She earned her place.
Because Bill Tai (early Twitter and Zoom investor) ran a kiteboarding community called MaiTai. She showed up. She participated. Not as a founder pitching. As a peer contributing. She built real relationships.