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San Francisco, CA
Joined October 2018
The rewrite happens because the brief was never specific enough. A vague brief doesn't save time — it just moves the time to the rewrite.
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Your own pages can compete against each other. A canonical tag pointing the wrong way is how that happens, quietly.
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Creative fatigue has a real signal. Most teams refresh on a hunch instead — the ad's been running a while, someone's tired of it.
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Two changes drove most of Remoov's 50% CAC reduction. Everything else was refinement on top of them.
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The best media buy in the world still fails on a bad landing page. A funnel is only as strong as its worst step.
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One checkout step quietly loses the whole sale, more often than any other single design decision: forced account creation before payment.
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Pre-IPO marketing looks nothing like Series A marketing, even though the channels barely change.
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The best content calendar starts in the sales team's inbox, not in a marketing brainstorm.
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The domain you migrated away from still matters — the transfer of authority isn't instant, and isn't total.
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The distribution channel with zero media budget is sitting unused: your own team's combined personal reach.
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