Double S Consulting helps companies clarify their strategy, strengthen their brand, and accelerate growth—with senior-level executive leadership.
philadelphia
Joined February 2008
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Stefanie Smith retweeted
Neither Cartier-Bresson, Banksy nor Cold War Steve could have come up with such an image. Absolutely perfect composition and lighting (even the road signs are perfect)! 😍
Stefanie Smith retweeted
New markets have changed what people can trade and how.
In the last decade, blockchains have started lowering the cost of building markets, making it easier to experiment with net new ones.
Stefanie Smith retweeted
Josef Müller-Brockmann, Hermes portable typewriter advertisement, likely 1949 to 1951.
Printed advertisement.
With color studies.
Stefanie Smith retweeted
The most valuable advice we got during YC was to explain our company using verbs instead of nouns.
Early on, I walked into a pitch and did the complete opposite:
“We’re reinventing the cloud for AI”
No one had any clue what that meant. I could (very painfully) see their eyes glazing over
Then I started saying this instead:
“Developers bring us their code and we run it on servers in the cloud so they don’t have to manage their own infra”
This clicked immediately.
People understand verbs - not labels.
And no one buys or invests in things they don’t understand.
Stefanie Smith retweeted
Congress has not worked enough days in 2026 to qualify for SNAP, just in case you were curious who was actually sponging off our tax dollars.
Stefanie Smith retweeted
IKEA has a team just for reactive posts on social. The brand's Responsive Project Team meets multiple times a week, has a dedicated cultural calendar, and runs every post through a checklist. So many brands say they want to move fast, but few build the infrastructure to do so.
Stefanie Smith retweeted
🔺 Nasdaq to invest $100 million in Kraken parent to deepen tokenization push
ow.ly/HhBm50ZN9JB
