Writer. CEO @compoundsocial | Helping B2B companies attract customers with social content | also writing about it to 15,000+ marketers 👇

NYC
Joined September 2019
“Here’s what reading about Alexander the Great’s conquest of Persia taught me about running a niche b2b content agency” I see the LinkedIn post already
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Another week on the content treadmill
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Every day I am thankful to be a bootstrapped agency solo founder
Holy moly... this new paper finds that 88% of VC-backed founders receive zero exit value 🤪🤪🤪
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Humiliation ritual
people really commute for 2 hrs to “work collaboratively” and then sit in one of these booths with their headphones on all day
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You know what, start with Dark Age
Here's how to navigate Pierce Brown's Red Rising Sci-Fi series, so you can get caught up before the new adaptation. bit.ly/4zKIsw5
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arc of the ghostwriting industry: everyone needed one (2016-2024) no one needed one (2024-2025) all the ghostwriters quit or switched careers (2025) slop became the status quo (2026) everyone wants a ghostwriter again (late 2026)
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As a Red Rising superfan this is hilarious and spot on for book one 🤣
This is how Red Rising is written.
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“Tyler is obviously triggered! Rent free!!!” Nah man, I think these indie hackers losing their minds about a $99/mo email software are insufferable Get your bread up
an excerpt from today's newsletter @marclou did I miss anything?
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Productive flight this morning: • Wrote this week’s newsletter. • Wrote a LinkedIn post for a webinar this week. • Sent offer letter to a Content Writer candidate (signed!) • Locked in expansion for a current client • ~700 words logged for the novel :)
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I've made it to the last chapter in Draft 2 of The Shattered Planet! Wrapping today or tomorrow, most likely. ~200,000 words. Whew. Lot of editing ahead.
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My X algorithm is so dialed
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Ok let’s relax now
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I take that back the worst Red Rising take of all time is that book one “starts slow.” I will hear the other criticisms of book one. It is the weakest of the series. But in no way is it SLOW with all that happens by page 50 (the end of Part I).
Perhaps the worst Red Rising take I’ve seen is that the “first trilogy” is where it peaks Dark Age? Light Bringer?? Even Iron Gold isn’t as much of a slog as tiktok-brained readers make it seem Same as the people who say Empire of Silence is “too slow”
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Perhaps the worst Red Rising take I’ve seen is that the “first trilogy” is where it peaks Dark Age? Light Bringer?? Even Iron Gold isn’t as much of a slog as tiktok-brained readers make it seem Same as the people who say Empire of Silence is “too slow”
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This is my personal brand
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I don’t love that the director choice is going to make people associate Red Rising with Hunger Games even more….aside from the first book (kind of) the two just aren’t even comparable
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Hiring Francis Lawrence is both a total no-brainer and a hilarious creative trap. Book one of Red Rising is essentially The Hunger Games in space; a brutal battle royale at the Institute designed to weed out the weak. He can shoot that in his sleep. The real test is if Paramount has the stomach for what comes next: a crazy, R-rated Roman space opera filled with decapitations, nuclear orbital drops, and toxic sociopaths. If they sanitize Darrow into Katniss with a scythe, the Howlers will riot
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Ok fine I’ll reread Dark Age
HAIL REAPER. HAIL LIBERTAS. GRAAAAAAAAAAAAH
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Sorry to anyone following me for B2B marketing purposes, my feed will be Red Rising adaptation commentary for the next 72 hours at least
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