
GP at @palebluedotvc - Investing in seed-stage Climate Tech startups in Europe & US.
Malmö, Sweden
Joined April 2008
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We have a second fund ❤️
Excited to announce Pale blue dot 2 - same strategy, team, and size of $100m (€93M) 🏦 💰
We are humbled by the trust of our community and excited to continue investing in ambitious founders solving our biggest climate problems. 🌍🫶
tech.eu/2023/05/11/pale-blue…
Joel Larsson retweeted
Because most VCs are heat-seeking herd animals that repeatedly miss generational companies.
It is not the founders job to sell to VCs; founders are the customer.
It is the VCs job to seek out great prospects and service them.
unavailable
Joel Larsson retweeted
There's no such thing as a top tier seed round.
Analysis at Series A shows very little correlation between round size and ultimate exit value. Seed would be even less correlated.
Research also shows that VCs typically overprice and overpay for the wrong signals, like category heat and shallow founder credentials.
This inflation turns venture capital into a relay race with an increasingly heavy baton.
LPs love the idea of the 30M-75M high ownership seed fund.
These will be the worst performing funds of this vintage.
Average top tier seed rounds are $5M.
These funds don’t have enough to lead and have a diversified portfolio.
But they are too large to be collaborative and work with the best leads.
Adverse selection takes effect.
Be small enough to collaborate (sub $20M) or be large enough to lead ($100M+).
Joel Larsson retweeted
Every EMC Summit creates ample opportunity for reflection, but this year prompted more than any other of the past
Please check out our recap of the 4th Annual @EqualVentures Emerging Manager Circle Summit and share your own lessons learned from the day
newsletter.equal.vc/p/2025-e…
Joel Larsson retweeted
Nearly every VC I know now uses @meetgranola for founder meetings now. Here's the meeting template, often pushed directly to CRM.
Might as well optimise for it... ✍️
Joel Larsson retweeted
If the likelihood of a catastrophic event is > 10% then the Risks are unacceptable high. This is the point we have reached on scientific evidence for AMOC shutdown. This is the "Don't look up moment" for risks of liveability on Earth theguardian.com/environment/…
Joel Larsson retweeted
“AC this, wash dryer that, US woohoo, EU boohoo” - Why are we eating this brand-warfare from the outside about us up?
Europe has the strongest precision manufacturing in the world, we have leading teams in AI, CV, robotics. Europe is a leader in Automation and Frontier Tech!
Not a single NVIDIA chip could be produced without European machines. Not a single American cloud, robotics, or deep-tech firm would operate without European manufacturing or suppliers.
But we are too humble. Brainwashed to never celebrate Europe. By outsiders and our local politicians.
Time for a change.
Europe is the birthplace of industrialization.
The home of frontier tech.
Time, we act like it.
Welcome to the real Europe! 🔥🇪🇺
Joel Larsson retweeted
Two weeks ago, I said EU-Inc might need your help.
That moment is now. 🥁
We need you to submit feedback to the European Commission on what startups need.
To get you up to speed what happened since last time:
The EU Parliament published their own suggestion how a pan-european legal entity standard should look like.
How you ask? By introducing 27 different entities, instead of one. By improving as little as possible, keeping as much legacy and differences as possible, and hot-patching on top of them in different ways.
Why did they publish that? No idea. It's unusual at this moment. Likely Brussels-internal power-plays.
But the timing is perfect, because the European Commission (the guys actually in charge of this) asked for feedback publicly now.
How should a pan-European legal-entity look like?
Our answer is simple:
1) ONE EUROPEAN STANDARD
So that investors know how it works and you can easily raise globally, so that ecosystems can form around a centralized registry, so that stock-options can be done europe-wide, etc etc
2) FOR EVERYONE
Because nobody knows, how startups look like in future and we don't want to have governments niche down access to the entity in oblivion. A downside-compromise of this is btw that we do push not standardization of employment and taxes.
I explain the details in the blog post
Here your task:
1) Go here to the feedback website
2) Login (they support Google Auth btw which is funny imho)
3) Write a few lines what you expect a true standard for startups should support
4) Share this with friends, coworkers, etc and ask them to also fill it out.
The form needs like 1-2 minutes. If we hit a few hundred feedback submissions we already have the most feedbacked consultation in this field ever. If we hit 1000 we break the bank and they can't avoid talking to the startup ecosystem about this. 🏴☠️
Feel free to name drop us. Us asking for your support isn't even cheating the system. That's how this process is meant to be done. Politics is weird. 🙈
Feedback Website link – 2 Minutes of your time max. ec.europa.eu/info/law/better…
Please like & share! 🙏
EU-Inc is close to the finishing line (of the first stage) 🇪🇺
All the politicians in Brussel want "something like it". It's the #1 item on the commission's strategy. Now the hard part is to make sure the politicians have the ambition to get the details right.
You can have the same goals, but if you stack-rank priorities differently, don't understand details, or simply lack political ambition you easily end up with something useless.
We will need your help – now and over the next weeks.
First up, I wrote up a quick primer that gets you up to speed with everything that happened so far and WHICH details are important to get right.
It also gives a bit of insight into the repeating discussions we constantly have with Brussels and member states.
If we as European startup scene get this right, and implement EU-Inc cleanly – as something that startups can actually use – we will create the biggest leapfrog improvement for startups and tech-innovation in Europe in our lifetime.
Here the details: klinger.io/posts/eu-inc
Let's get this done.
Please RT/like this post 🙏
Joel Larsson retweeted
**NEW ROUTE** - Ember will be launching the E6 on Wednesday 9 July with stops in Dingwall, Tain, Brora, Dunbeath, Wick and Scrabster. The route will begin with four return services per day, and we will be adding more stops soon.
Tickets are on sale NOW at ember.to/
Joel Larsson retweeted
EU-Inc is close to the finishing line (of the first stage) 🇪🇺
All the politicians in Brussel want "something like it". It's the #1 item on the commission's strategy. Now the hard part is to make sure the politicians have the ambition to get the details right.
You can have the same goals, but if you stack-rank priorities differently, don't understand details, or simply lack political ambition you easily end up with something useless.
We will need your help – now and over the next weeks.
First up, I wrote up a quick primer that gets you up to speed with everything that happened so far and WHICH details are important to get right.
It also gives a bit of insight into the repeating discussions we constantly have with Brussels and member states.
If we as European startup scene get this right, and implement EU-Inc cleanly – as something that startups can actually use – we will create the biggest leapfrog improvement for startups and tech-innovation in Europe in our lifetime.
Here the details: klinger.io/posts/eu-inc
Let's get this done.
Please RT/like this post 🙏
Joel Larsson retweeted
Here’s what’s new in May:
🧭 Mobile navigation sections
Add multiple sections to mobile interfaces and let viewers navigate between them with ease
🔁 Auto-sync for data
Google Sheets or Feature Server — pick your sync interval and let it run
✂️ Lasso select
Draw a shape to grab exactly what you need on the map
➕ Add to existing geocoded datasets
Already geocoded? Add more features without starting over
👀 Preview changes before saving
See what’s changing in your data before you hit save
Discover all the changes: atlas.co/blog/new-in-atlas-m…
Joel Larsson retweeted
We just launched Atlas.co 2.0.
Check it out on Product Hunt producthunt.com/posts/atlas-…
Joel Larsson retweeted
Today we launched Forms 🎉
Day 1 of Launch Week is officially on 🚀
Still using Google Forms + pins + spreadsheets to collect map data?
Here’s what it looks like with Atlas Forms 👇
◆ Real-time, #geo-tagged submissions
◆ Everything shows up on your map
◆ Anyone can fill it out — no login needed
It’s now live in every Atlas account
Joel Larsson retweeted
We’re expanding @AtlasMapsHQ with external database connections—and we’re looking for early beta users!
If you work with spatial data in PostgreSQL, ArcGIS Feature Servers, Databricks, Snowflake, BigQuery, Google Sheets or other databases, we’d love to bounce ideas with you.
Joel Larsson retweeted
We're thrilled to announce that Veery v0.4 "Barb", our fourth test and first weather satellite, is launching today!
Barb will test:
- a more sensitive radar capable of measuring ocean surface wind speed
- end-to-end control software from @elodinsystems
- improved Iridium SBD software
- partially-automated commissioning
- and much more
SpaceX livestream starts at 10:36pm!
Replying to @SpaceX
Up first, Falcon 9 will launch 131 payloads to orbit during the Transporter-12 rideshare mission from California → spacex.com/launches/mission/…
Joel Larsson retweeted
Happy Holidays from the Pale blue dot team 🎄✨🎁
We love reflecting on our year and thought we’d share the lowdown of our 2024 🧵👇
Excited to partner with atlas.co ❤️🗺️
Thank you @TechCrunch for covering Atlas.co’s story and the news of our $2m pre-seed round, led by @palebluedotvc.
Atlas.co’s vision is to empower everyone to create spatial applications and interactive maps that contribute to a better future.
Joel Larsson retweeted
Climate tech investor Heidi Lindvall on why the world doesn’t need any more carbon accounting tools, but does need more babies in LP meetings sifted.eu/articles/heidi-lin…
Joel Larsson retweeted
🎉 We’re excited to share the news of @RideEmber's £11 million Series A funding!
Ember is tackling the challenge of electrifying highly utilised intercity buses.
Congrats to the Ember team. 🎉 Proud to be a part of the journey!
Read more: tinyurl.com/4krmz4pw























