Three. That’s how many AI tools a human can juggle at once. Beyond that, productivity drops and serious errors rise by 39%. Now look at your coding setup. How many agent sessions are open? How many have you lost track of? Until now, the orchestration layer was… you. Reading logs. Answering agents’ questions. Merging PRs. Congratulations. You automated coding and gave yourself a full-time babysitting job :) That’s why we built Cezar, our open-source tool for managing coding agents. Try it in our cloud with zero installation, or grab the open-source version on GitHub. cezar.run

I built and sold two agencies. If I started again, here’s how I’d get the first 10 clients. I co-founded two software agencies. We grew them to 350 and 200 people and sold them in 2021 and 2025. Here’s how I’d do it. CLIENT #1: START WITH TRUST List 10–20 people who know your work. Former bosses, colleagues, people you’ve worked with. Ask what’s broken in their business. Listen before pitching. Offer a small, paid project: - One clear outcome. - Fixed scope and price. - 2–4 weeks. Be honest about your experience. You can be new to running a company and still be good at the work. Charge less if you need to. Avoid free. You need to learn whether someone will pay. CLIENTS 2–10: SELL IT YOURSELF You need to hear the objections firsthand. That’s how you learn what clients actually buy. - Pick the industry or technology where your first projects went best. - Turn results into case studies. Use real numbers. -Ask happy clients for two introductions while the result is fresh. - Partner with a software vendor whose customers need implementation. - Start turning down work that pulls you away from your niche. At Divante, focusing on ecommerce gave buyers a much clearer reason to call us. Another way in: contribute early to a technology with growing demand. Becoming a core contributor gives clients a concrete reason to choose you. Disclosure: I’m now building Open Mercato, an open-source ERP/CRM framework, so I see this from the software vendor’s side too. Also, watch client concentration. One client paying 50% of your revenue has a lot of control over your business. BEYOND 10: MAKE SALES REPEATABLE Ten clients isn’t a magic threshold. But by now, you should see patterns worth documenting. - Write down qualification questions, pricing rules and how you build proposals. - Hire a salesperson once you have something that works for them to repeat. - Publish useful reports, benchmarks and project breakdowns. - Build reusable IP from problems you keep solving. - Grow existing accounts where you can deliver more value. Our work on an open-source ecommerce frontend helped bring international enterprise leads. It later became a separate product company. That took time. Start by making each project leave something useful behind for the next one. A practical test: take two weeks off. Do leads still come in? Can your team move deals forward? Where are you stuck: landing client #1, reaching ten, or making every sale depend less on you?