CMO. Digital Nerd. Traveler. Ironman. Experience Seeker. Lover of Life. All opinions posted are my own.
New York/Florida
Joined March 2009
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Tony Marlow retweeted
"The data-fueled content boom is a tailwind for the shift to contextual targeting." - IAS's own @tonytonymarlow speaking on context in #digitalmarketing for #ProgIO earlier today! 🎯 🎯 🎯
Tony Marlow retweeted
Global ad fraud rates rose across all formats and environments in H2 2021, reflected by the jump in U.S. desktop display and video. Explore more about the latest ad fraud trends in our latest Media Quality Report: bit.ly/3Dnwf4k
Tony Marlow retweeted
For today's ☘️ edition of @AxiosPro Media Deals, @tim_bays and I covered:
🤝 Integral Ad Science's acquisition strategy
📺 Bunim/Murray's NFT TV joint venture
📱 Streamers' partnerships with telecoms
axios.com/pro/media-deals/ne…
Today @integralads launched our new, unified reporting platform, IAS Signal! Signal delivers to the industry a cutting-edge media quality dashboard to help make every impression count.
We're excited to announce our new unified reporting platform, IAS Signal! The new platform includes enhanced tools to help deliver all the data and insights advertisers and publishers need to run their digital campaigns. integr.al/3milNo0
Tony Marlow retweeted
Our latest Media Quality Report analyzed trillions of data events and shows that video viewability remained strong and advertisers also tackled brand safety worldwide. Find out how your market compares. integr.al/3AFYR5V
Was so fun to chat with @NeilCHughes on the Tech Talks podcast - we talk digital trends now and into the future. Check it out.
Tech Talks Daily Podcast: @tonytonymarlow CMO @integralads talks about the scale of ad fraud and the role that technology will play in the industry’s future. techblogwriter.co.uk/integra…
Tony Marlow retweeted
Excited to work with TikTok and extend our innovative brand safety offering to advertisers! Read more about how we're bringing greater transparency and granular controls to ensure campaigns appear next to brand suitable content. bit.ly/3idutJQ #TikTokWorld @tiktok_us
Check out the latest @integralads biometric study, 'The Context Effect'. This thought leadership goes beyond traditional survey data on consumer preferences to examine brain activity in response to contextual digital ads. Uncover the findings here: integr.al/3zOWCxz
Excited to announce that @integralads has acquired @getpublica to transform CTV advertising. Great piece by @alexbruell in the @WSJ this morning: integr.al/3CseBvw
Excited to share that @integralads has partnered with @DisinfoIndex to add their independent misinformation assessment methodology to our safety and suitability technology. This will help marketers more easily identify and avoid misinformation content integr.al/3zwVYEy
At @integralads we are committed going beyond verification to make every impression count! Check out our new website for all the latest and greatest: integralads.com/
Tony Marlow retweeted
Big day for @integralads. Congrats @Lisa_Utz, @tonytonymarlow! Via @TheDrum. $IAS thedrum.com/news/2021/06/30/…
Tony Marlow retweeted
“I don’t see a crowded competitive landscape when it comes to digital ad verification,” @integralads CEO @Lisa_Utz says on the $IAS IPO. “There’s a lot of opportunity and green space ahead of us.” Full interview:
Tony Marlow retweeted
100B+ daily data events.
2000+ customers.
600+ team members.
Today is about making our impression count. #IASIPO
It was fantastic to chat with Nicole Perrin on the @eMarketer podcast (Behind the Numbers). We talk about the current state of media quality, our latest MQR data, CTV & more! #digitalmarketing content-na1.emarketer.com/po…
Here's a cool partnership between @integralads and @admixplay which measures and verifies "in-play" advertising media quality (for gaming environments). Check out the partnership details here. integr.al/2QR2vJv
Tony Marlow retweeted
New IAS Study Shows Shift to #YouTube #CTV Viewing, Focus on #Brand Safety and Suitability - ow.ly/QzZv50ED3Hn | @integralads @tonytonymarlow
