I hired a retention researcher and gave him 12 brands to look at. One request: please come back with something better than "send them 15% off." His name is Viktor. He's an AI employee, and I gave him the assignment in Slack. I wanted to understand what brands were doing to give customers a reason to buy again. Refill flexibility, product education, guarantees, something beyond another coupon with a countdown timer. He came back in about 10 minutes with a Second Order Library and three experiments to consider. Saved 10+ hours of doing the same research myself. • A replenishment reminder based on when someone should actually run out. • A guarantee that makes trying a second product feel less risky. • A specific gift on order two, introduced while the customer is still excited about order one. Each proposal included who should get it, what to compare it against, and what to measure, with margin called out where it could bite. We do enjoy keeping some of the money. The part I appreciated: he separated what he found on brand websites from what he thought we should test. He also flagged what he couldn't verify. Seeing another brand do something doesn't mean it works. It gives you a hypothesis. Now I have three test plans to evaluate and the research behind them, in one place. Not bad for a morning's work. If you have a research backlog of your own, hire @viktor_com for your team. Free to start, no credit card. #AIemployee #Retention Paid Partnership