marketing engineer | growth partner for founders | building ai-native marketing ops
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Joined July 2011
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i went to see the new macbook with proled today and i literally just forgot to *touch* the flagship feature it’s built around… the touchscreen.
the new screen is super bright and impressive and a clear step up. but that i intuitively didn’t touch it is all i needed to know.
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next to my solo agency, i'm building the app of my dreams: a content tool for busy founders and builders. beta release soon.
the idea: take 10+ years of marketing know-how and pack it into an app that feels almost silly due to its simplicity.
that's the hard part. building a complex product the complex way is easy. making it simple is where the work is.
respect for top-tier product designers 🫡
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if crypto taught me anything, it's that relying on one company, one person or one software stack comes back to haunt you sooner or later.
i use claude code + grok bot every single day. my hermes has been sitting abandoned on the mac mini.
might be time to boot it back up, with their mobile app on the way...
i've spent over 1,000 hours building with AI agents... and i've tried them ALL
from OpenClaw to Grok Bot, ChatGPT Dots and Open Bot... every single time, i end up back on Hermes
here's why:
- it hasn't stopped evolving since i first tried it in march, it keeps absorbing the best features from its competitors
- the team behind it is locked in, new models, connectors and plugins land extremely fast
- it's one of the best harnesses you can use, sometimes more efficient than Codex or Claude Code for me
- you can run any model, bring your own subscriptions, or run it locally and it picks the best model for your machine
- it just works... and when it breaks, one 'hermes doctor' fixes it
i get why people are impressed by Grok Bot's UI, but it takes 5 minutes to make the Hermes desktop app look exactly how you want
hide the tool calls, the extra menus, everything you don't need, and you end up with a setup that's yours forever
the mobile app is in beta right now, i should get access in a few hours, and what i've seen so far is legit
once it goes public, a lot of people will realize no other personal AI agent can compete
so the time you put into your Hermes setup today pays off hard in the coming months
because when Grok Bot runs on a nerfed model, when Muse gets locked to the US, or when your usage limits everywhere else get ridiculous...
Hermes will still be standing and delivering, like it has for me for the past 6 months
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i guess you could add brand and trust to that list of moats too, which leads back to marketing for some of it
Technical moats are mostly over at this point. If you’re building something that is meant to be durable, the only moats now are:
• Proprietary data
• Network effects
• A physical component
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safe to say the tables have turned!
engineers and companies are desperately looking to team up with great marketers, while many of those marketers have started their own businesses
the next wave of founders will all be marketers
it's easier for a creative to learn to build than for an engineer to learn how to generate attention
building keeps getting easier and marketing keeps getting harder
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i hopped on with ai legend @aiwithremy for an insane challenge: vibe build a startup from random idea to live page in just 60 min
the stack: @ideabrowser @paper @referodesign @wisprflow
the fuel: an irresponsible amount of caffeine
did we cook?
I put five startup ideas on a spinning wheel and gave myself 60 minutes to build whatever it lands on.
by the end it needed a name, a brand, a live landing page, an app mockup, socials and ads
i didn't know what i was building until the wheel stopped
@untold_bits was in the trenches with me
startup speedrun ep. 1
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this applies to more than display ads: whats the point of a beautiful website if a bot ends up crawling it on the user’s behalf?
I think we're in for a rude awakening in the ad markets:
If a huge part of your business is showing targeted display ads to humans what happens when agents browse your website and get the job done without a human seeing your ads at all?
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prediction: we are past peak mobile screen time.
why? either voice replaces typing or AGI replaces us. either way, less scrolling.
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Grok @bot 💏 @claudeai fable 5.1
Will is my lead engineer. he runs claude CLI on his own machine, on my max plan.
@cursor_ai cloud agents still ship the code. fable does the thinking.
that's the split. best of both worlds?
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my new marketing engineering stack inspired by @poteto:
- launching @cursor_ai cloud agents from grok @bot app
- pstack plugin for engineering principles
- grok routines farm context on socials (e.g. icp feedback)
- all runs w/ laptop closed + mobile app
- rip my mac mini 💀
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