My Work: Integrated Marketing (CRM, Social, DM, Digital) Agency Suit on B2B, B2C, NFP. My Life: Mom & wife. Love the sun, waterskiing, family time & fun.
Toronto, Ontario
Joined January 2009
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vicki waschkowski retweeted
The men of the North just took down a basketball Goliath, brought home the ship, and most of all they united an entire country. BP wants to salute the Raps on this incredible feat, and for making Canada Proud. 🇨🇦🏀 #WeTheNorth #Champions
vicki waschkowski retweeted
Eating healthy at a pizza place... yes, it’s possible! 👏🥗 #HealthyOptions
vicki waschkowski retweeted
"There are lots of challenges but all of them are opportunities." ~Jackie Asch, CMO @ecobee #IPGMBNewReality
vicki waschkowski retweeted
“71% of the earth’s surface is covered in water, only .3% is useable? Same goes for data. Data is everywhere, but not a drop to drink. Like water is to humans, data is to the marketing organization.” - @google’s @rgreve #IPGMBNewReality
vicki waschkowski retweeted
“As Marketers, we feel pressure to keep innovating, meanwhile media greats like @Facebook @Google & @Amazon, are focusing on creating winning digital experiences everyday through continuous improvement. Continuous improvement is the secret sauce” - @PatriciaEGray #IPGMBNewReality
vicki waschkowski retweeted
#IPGMBNewReality new product evaluation on the digital impact of a brand. DXA. Decoding the digital experience. This audit can allow for a 20-40% performance lift.
vicki waschkowski retweeted
“We need to count what counts - focus our attention to outcomes that matter rather than inputs - look beyond the impression, beyond the click, and demonstrate a path to an accurate and customizable attribution models.” - @_mediaexperts President Robert Jenkyn #IPGMBNewReality
vicki waschkowski retweeted
Our own @_mediaexperts Rober Jenkyn: "Now more than ever we need to look beyond the impression and click, and look for customized attribution models" #IPGMBNewReality
vicki waschkowski retweeted
Snapchat’s Jeff Miller showing marketers how the camera is transforming consumer connections, and how they can create content for maximum mobile impact. #IPGMBNewReality
vicki waschkowski retweeted
90% snapchat users have their location on. #statsIdidn'tknow #IPGMBNewReality
vicki waschkowski retweeted
"Participatory storytelling drives deep engagement" says Jeff Miller, Global Head of Creative Strategy at Snapchat. #IPGMBNewReality – at Toronto, Ontario
vicki waschkowski retweeted
Did you know that: More than 20% of users use an Ad Blocker. #IPGMBNewReality
vicki waschkowski retweeted
Quote of the day so far “Adults 18-49 is a family reunion not a marketing target” @mrdcohen @MAGNAGLOBAL #IPGMBNewReality
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vicki waschkowski retweeted
David Cohen (President, NA) kicks off the @IPGMB_Canada's "Navigating the New Reality" summit with an update on "The New Normal"
#IPGMBNewReality
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vicki waschkowski retweeted
Follow #IPGMBNewReality for a day of live tweets as our guest speakers take the stage to tackle what digital opportunities lie ahead, and how brands can seize the right tools to leverage success. @IPGMB_Canada
vicki waschkowski retweeted
At IPG Mediabrands, our clients' success is our success. #IPGMBNewReality – at Toronto, Ontario
vicki waschkowski retweeted
Each year, @BostonPizzaFdn provides 200,00 hours of mentorship to children and youth across the country. For a $5 donation to Boston Pizza Foundation, you receive a Kids Card worth 5 free kids meals but your donation also provides a child with one hour of mentorship. #GivingBack
vicki waschkowski retweeted
Happy #HighFiveDay! Today we’re celebrating our appreciation for you. Visit your local Boston Pizza for $5.00 individual gourmet pizzas. Dine in only. #MondayMotivation
