creative marketing collective π¨ we transform the way brands engage with youth audiences to increase their cultural cachet π«
London, UK
Joined May 2020
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We Are Dokia π¦ retweeted
Iβve decided to bring back my Sunday marketing case studies!
Here are 3 reasons why the Little Miss / Mr Men / Mx. trend has become SO popular (and what brands can learn from this) π§΅ππΎ
π§ = INSIGHT
π¦ = ACTIONABLE STEP
We Are Dokia π¦ retweeted
CONTEXT 1/2
The Mr Men (1971) and Little Miss (1981) books are a series of short stories that take readers through each character's day and show how each character's personality trait influences their actions.
Examples include Mr Tickle and Little Miss Sunshine
We Are Dokia π¦ retweeted
CONTEXT 2/2
This aesthetic has recently been appropriated by social media users to call out hyper-specific traits that are relevant for our contemporary.
Trailblazers: @Notyourgaybestie (Tumblr β21), @dreamgirltat (Twitter β22) @juulpuppy (IG β22) @littlemissnotesapp (IG β22)
We Are Dokia π¦ retweeted
The FIRST reason why this trend has done so well are because it is RELATABLE!
Due to the hyper-specific nature of the personality traits and behaviours on posts that use this trend these childhood characters are more relatable than ever.
But why does this matter? ππΎ
We Are Dokia π¦ retweeted
π§ People are more likely to share posts they resonate with.
π¦ So it is worth considering the common traits of your audience and making one or two posts!
This will attract them to your community, or heighten the sense of belonging they feel if they are already a part of it.
We Are Dokia π¦ retweeted
The SECOND reason why this post has done so well is that it encourages TRANSPARENCY! (1/3)
π§ People are being increasingly more transparent about their life online, and this trend has provide yet another means for them to do this.
We Are Dokia π¦ retweeted
Notes on TRANSPARENCY (2/3)
π§ Whilst some people have carefully selected the edits theyβve shared to maintain a certain persona, many have been radically open and shared details about their insecurities, personal struggles, and various coping mechanisms, alongside their quirks.
We Are Dokia π¦ retweeted
Notes on TRANSPARENCY (3/3)
π¦ In light of this transparency, it is worth considering how your brand can support your (Gen-Z) audience in navigating these things, and even in facilitating certain needs!
We Are Dokia π¦ retweeted
The THIRD reason why this trend has done so well is that itβs EASILY REPRODUCIBLE!
π§ The graphics for this meme format are easy to make and require you to simply save the image of a character and use a font such as League Spartan to create the text.
Here are some I made! ππΎ
We Are Dokia π¦ retweeted
π¦ Trends that facilitate a wide range of niches/topics and have a low barrier to entry are a no-brainer to hop on, and this trend is no different.
π Here are some examples of what I would do if I was a hair, makeup or skincare brand
We Are Dokia π¦ retweeted
Thatβs it folks!
β€οΈ If you found this valuable please LIKE and RETWEET
Let me know your thoughts too and any takeaways you would add!
Email: [email protected] OR DM me
We Are Dokia π¦ retweeted
Will share the links as soon as itβs gone live!
It was nice to take a break from my studying for my final year exams to step back into my marketing bag briefly π¦π€
ALT A group of three Black girls - one of them is me (LEFT TO RIGHT: one with an Afro wearing a White top with Black horizontal streaks ,one with a ponytail wearing a black turtleneck, blazer and a gold chain,and one with a middle part and wavy hair, also wearing a Black long-sleeved top. The background is an Alice and Wonderland Themed Office and the three girls are smiling into the camera.
ALT A group of three Black girls - one of them is me (LEFT TO RIGHT: one with an Afro wearing a Black jacket, one with a ponytail wearing a black turtleneck, blazer and a gold chain,and one with a middle part and wavy hair, also wearing a Black jacket. We are outside and weβre all smiling into the camera
We Are Dokia π¦ retweeted
It was great to spend an afternoon with Mary-Grace Oludoyi, Praise Olawanle and the @106comms team last month, discussing all things social media and how to employers can better engage with diverse Gen Z talent.
Looking forward to doing work like this with @wearedokia! π¦
We Are Dokia π¦ retweeted
One thing people must understand about marketing and strategy is that itβs not to appeal to EVERYONE.
I spoke about this on @wearedokiaβs Instagram months back π¦
Iβve attached some of the slides below but the full carousel is HERE: instagram.com/wearedokia/p/Cβ¦
We Are Dokia π¦ retweeted
Corteiz Branding lCase study coming soon!
Follow @wearedokia on Twitter and IG and turn on our post motifs so you donβt miss out π¨
instagram.com/wearedokia?utmβ¦
We Are Dokia π¦ retweeted
BRAND POSITIONING 101 π
1. Authority: no one can say that Corteiz isnβt on these brands levels anymore
2. Community: ExchangIng one cultural/economic signifier for another shows a commitment to Corteizβs community and brand values
3. Reach: Everyone was talking about this m8
We Are Dokia π¦ retweeted
If @crtzrtw gets people to exchange their puffers from these BIG BOI brands for a BOLO it shows ππΎ
Heβs built a community that believes in his brand to signify something bigger than these other brands
If no puffers are exchanged ππΎ
People are still talking about Corteiz
ππΎ
We Are Dokia π¦ retweeted
Iβve got a @wearedokia case study on Corteiz / @crtzrtw / @CLINT419βs Guerrilla Marketing tactics coming soon π¦
We Are Dokia π¦ retweeted
So blessed to be alive. To have food. To have shelter. To be loved. To be comfortable. Most importantly, to have my health. Thank you God. It all belongs to you.
We Are Dokia π¦ retweeted
I went to @Seedrs βBlack in Businessβ event (hosted by @IAmRebeccaTembo) yesterday and I loved it ππΎ
Picked up so many gems from the amazing panel:
@TheArtofMariam @LottsXPO @TheStylum and @DRNTNK π
Hereβs to many more learning experiences whilst building @wearedokia π¦