Founder @BigMailer (B2B #SaaS), B2C exit in 2016. Tweets about #startups and #marketing. Longevity enthusiast. Free #emailmarketing advice via https://teapaw.org/t.co/msMxOhGxtv chat
New York Metro
Joined July 2007
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Lilia Tovbin retweeted
Struggling with email delivery to Hotmail/Outlook? It's not just you, @Microsoft is struggling to deliver their own emails too.
Lilia Tovbin retweeted
PSA: If you love someone's newsletter, don't just read it! Reply with a quick "Love this" and click on links in the emails OFTEN.
Subscribers can stop receiving someone's emails even if they read every single one (really yahoo? 👀). The clicks are important, so show the love. 📧❤️
If you are a marketer, don't include 100% of your content in the email, find a way to earn a click back to your site.
Lilia Tovbin retweeted
Email Marketing Tip:
If you have been relying on your ESPs sender domain till now and planning a switch to a custom domain, make sure to warmup your new sender domain by sending to smaller segments first. Start with most recently engaged subscribers and slowly add more segments.
p.s. The more diverse your list the faster the warmup will be.
Lilia Tovbin retweeted
Need 📧 subject line ideas for Thanksgiving? We got em 👇
🙏 Give Thanks for [AWESOME PRODUCT]
🦃 Turkey Day Treats: [PRODUCTS]
🍁 Giving Thanks with [PRODUCT]
🌽 Count Your Blessings and [PRODUCTS] this Thanksgiving
More ideas at EmailSubjectLineExamples.com
Lilia Tovbin retweeted
Google has launched 10 free courses on AI.
No payment required.
Here are 7 FREE Google courses to master AI in 2023.
Lilia Tovbin retweeted
How To Get Paid on Twitter!
You can become eligible for creator ads revenue sharing you must:
1. Be subscribed to Twitter Blue or Verified Organizations
2. Have at least 5M impressions on your posts in each of the last 3 months.
3. Pass human review for Creator Monetization Standards.
4. Maintain 10,000 active followers or more.
5. Have posted at least 25 Tweets in the past 30 days.
6. Comply with the Subscriptions Creator Terms.
What you’ll need once you are approved
1. A Stripe account. We work with Stripe for payouts and are rolling out to our first batch of creators who have already signed up for Creator Subscriptions.
2. Adhere to our Creator Subscriptions policies.
Eligibility standards
Creators who monetize on Twitter must meet the following requirements:
1. You must reside in a country in which Twitter’s monetization programs are available.
2. You must be 18 or older.
3. You must have a Twitter account that has been active for at least 3 months.
4. You must have a complete profile inclusive of an account name, a bio, a profile picture, and a header image.
5. You must have a verified email address.
6. You must have secured your account with two factor authentication.
7. You must not be designated a state-affiliated media account.
8. You must be in good standing with Twitter, which means that:You have not repeatedly violated the Twitter User Agreement or Twitter’s Content Monetization Standards.
Details here: help.twitter.com/en/rules-an…
Lilia Tovbin retweeted
I built the pricing for 400+ companies, unlocking $2 billion+ in additional revenue.
There's one add-on high-growth companies sell that you don't.
You can implement it in 48 hours without any code:
Lilia Tovbin retweeted
A nightmare substance would be one that, in low doses, protects the heart, but is toxic to the brain. According to research in the last few years, that substance is alcohol… 🍷 tinyurl.com/3kru67hn
Lilia Tovbin retweeted
In case you're interested, I created a written Booklisti version of my "12 books every SaaS founder should read this year" YouTube Video (youtu.be/-yZOeG5bqvI).
booklisti.com/booklist/12-bo…
Lilia Tovbin retweeted
An abundance of energy, either circulating in your blood as sugars or triglycerides, or stored as fat, puts you in ‘abundance mode’ (not ‘adversity mode’) so your body doesn’t bother fighting for survival, and this increases inflammation & accelerates aging… 1/10
Lilia Tovbin retweeted
The kickstarter for my new book closes in 2 days. It’s just under $97k.
I’m trying to get to $100k.
If you haven’t backed it, I’d be grateful if you did. If you have, a RT would be amazing.
kickstarter.com/projects/rob…
Lilia Tovbin retweeted
When I ask my VIP customers to tell others about @BigMailer they say they want to keep it a secret because using our platform is their competitive advantage. 😮
What do I do with this knowledge? Anyone?
Lilia Tovbin retweeted
On a related note: I was part of a company-wide layoff today at Klaviyo and am now open to work!
If you care about your customer retention, let's talk.
Lilia Tovbin retweeted
According to Hive Systems your passwords should be at least 18 mixed up characters for maximum security. Here's how long it would take a hacker to come up with as many combinations or passphrases before guessing your password
[read more, methodology: buff.ly/3DywidQ]
Lilia Tovbin retweeted
Upcoming events to help you plan your #EmailMarketing activities:
2.12 – Super Bowl
2.14 – Valentine’s Day
2.17 – Random Act of Kindness Day (US)
2.20 – Presidents Day (US)
3.8 – International Women’s Day
#Marketing Calendar 2023 👉 buff.ly/3wDzsun
Lilia Tovbin retweeted
Get started with #EmailMarketing without spending $$$.
Best #free #email senders 👉 bigmailer.io/free-email-send…
Lilia Tovbin retweeted
Dear #startup founders,
Don't wait for an exit to fix health - get quality sleep, eat healthier, get active. If you don't develop healthy lifestyle habits and exit takes a while, you may not be able to enjoy your financial freedom the way you hoped.
Take care of yourself 🙏❤️
Lilia Tovbin retweeted
Simple #SaaS #valuation formula:
ARR x growth rate x 10 x retention rate (NDR)
Examples:
$1M ARR x 120% growth x 10 x 100% NDR = $12M
$2M ARR x 100% growth x 10 x 90% NDR = $18M
$5M ARR x 70% growth x 10 x 80% NDR = $28M
120-140% NDR is how you get x20 revenue multiple