@AdtechGod

The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV

 New York, USA
linktr.ee/adtechgod
Joined October 2020
  • Tweets33.9K
  • Following3.3K
  • Followers22.2K
6.4KMedia
Replying to @advertisingweek
@advertisingweek 2026 flew by in a New York minute. From real talk with @keen_decisions on building legit measurement strategies to growing boldly alongside AI with @StackAdapt, unforgettable conversations and unmatched views at @AdtechGod Skyline Social, and industry quips that brought the heat during our Hot Takes series where we covered all things agentic AI, commerce media, and the creator economy. Big thanks to our sponsors who helped make it happen: @Fluent_HQ, @GracenoteData, @keen_decisions , Newton Research, NIVO x @innovid & @StackAdapt.
1
2
272
AdTechGod retweeted
Shiv 💡
@airgups23Oct 21
Hey @AdtechGod @aripap @douglauretano @BradAT @DavidJacobsLive @aristein @Myles_Younger @UofDigital
11
2
1
35
1,198
A $110B drama, erm…media merger, Apple loves privacy more than advertisers, and out-of-home is the moment. That’s what we're covering on this week's Delivered in Full with Marketecture's @kait_obrien7 and Linda Bethea, former CMO at @Danone North America. youtu.be/YOg9FZn4nv8
2
4
396
How do you pronounce ROAS? Help settle our debate on the @AdtechGod Pod today!
4%Ruse (team ATG)
96%Row-as (team AG)
53 votes • Final results
7
1
3
742
I hope the deity blesses Q4 CPMs @AdtechGod
1
2
287
AdTechGod retweeted
Ari Paparo
@aripapOct 1
For those of us in the ad tech trenches this company OpenWeb had so many red flags: 🚩Open web (dying) 🚩Israeli HQ (not in an antisemetic way) 🚩Comment section monetization (others have tried) 🚩Ridiculous valuation (from dumb money) 🚩Podcaster on the board (a certain professor?) 🚩CEO drama
Mark Stenberg@MarkStenberg3Oct 1
New: The adtech platform OpenWeb, which monetizes publishers' comment sections and was valued at $1.5 billion in 2022, declared insolvency this week. The company faced a shortfall of roughly $5 million, which worsened when its largest lender demanded $20 million.
13
2
1
61
10,426
Replying to @AdtechGod @innovid
Not saying which one was mine but fwiw I believe in ATG!
1
2
4
174
The creator economy is evolving fast. Hosts @aripap and @ericfranchi talk with @Mr312, Co-Founder & CEO of @BookCameo, and @PeGuyBro, Creator of PE Guy, about creator monetization, brand partnerships, LinkedIn, and the future of creator platforms. Plus: Muse, M&A, and commerce media. news.marketecture.tv/podcast…
1
2
1
11
4,119
AdTechGod retweeted
Ari Paparo
@aripapSep 16
Google ad tech antitrust ruling was just unsealed. I'm going to read and post highlights in the thread below 🧵 Here's the full document: storage.courtlistener.com/re… 1/?
4
15
2
59
15,427
Replying to @AdtechGod
@AdtechGod appreciate the note in the newsletter today. Securing double digit growth YoY 2 years in a row for a multi-million dollar account is more fun than cold calling connections but them’s the breaks. So many talented free agents right now, swoop them up.
1
1
2
187
This tweet caused panic at Walmart. I’m not resigning. It’s a shitpost in reference to Anthropic Researcher’s tweet. My bad 🙈
Arthur Querou
@arthurquerouSep 9
I resigned from Vibe today. I spent the last three years doing TV Ad Performance at both Vibe and Walmart. Neither company is acting responsibly. They are racing straight to self-improving TV Advertising Performance and gambling with our ROI. More thoughts below.
14
1
1
65
7,917
AdTechGod retweeted
Ari Paparo
@aripapSep 8
Replying to @AdtechGod
@AdtechGod telling me he listens to my podcast
2
1
31
1,307
AdTechGod retweeted
Daniela@blstapicciriddaSep 6
I was unfortunately impacted by The Trade Desk layoffs, on my 7th anni. To my 500+ colleagues, please reach out, we're in this together. And if anyone has a social role open, I’d love to connect. Goodbye, TTD — @digi_chad42069's March Chadness will have to continue without me.
2
1
21
3,301
AdTechGod retweeted
MADDB.ai
@maddbaiSep 3
Today's top ad story from M.A.D.: Judge Brinkema rules @Google won't have to break up its ad tech business despite previous monopoly ruling per @adexchanger adexchanger.com/antitrust/go…

Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules | AdExchanger

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April.

adexchanger.com
1
2
304
AdTechGod retweeted
Ari Paparo
@aripapSep 2
Here’s my summary of the closing arguments in the Google ad tech remedies case from last Fall: monopoly-report.com/p/closin…

Closing Arguments in the Ad Tech Remedies Case

In-depth coverage of advertising privacy, policy and antitrust from Marketecture. Written by Alan Chapell and Ari Paparo.

monopoly-report.com
4
9
1,582
AdTechGod retweeted
AdTechGod
@AdtechGodAug 28
What’s the absolute worst logo in AdTech?
15
1
12
4,819
WAIT BESTIE ICYMI 😱 Don’t get LEFT IN THE DUST 😭 these HOT SUMMER TAKES expire the SECOND fall events drop 🍂 TAP IN NOW or stay chronically late I guess?? LIKE FOLLOW SHARE or the algorithm will FORGET YOU 💅
Marketecture
@marketecturetvAug 28
AI is facing a reckoning. To wrap up our summer Hot Takes series, @anthonykatsur (@IABTechLab) and @JeremyBloomHere chat with Andrew Casale (@IndexExchange), Mark Zagorski (@doubleverify), @RajeevGoel (@PubMatic), and Natasha Potashnik (@Vevo) on where AI stands right now, where it's actually headed, and how long it will take to get there. Cheers to all the partners who brought this series - and these insights - to life: @GeniusSports Blis @Sojern @AffinitySolutns @IABTech
1
2
406
AdTechGod retweeted
Kiri
@KyrannioAug 21
Replying to @Kyrannio @AdtechGod
@AdtechGod
2
1
6
472
RT @AdtechGod: 👀
1
4
AdTechGod retweeted
Terence Kawaja
@tkawajaAug 14
Replying to @ericfranchi
Our view:
2
1
6
591
Load more