software engineer teaching business owners how to use AI for marketing, ads, and video newsletter: https://xitter.cf/t.co/MPe4tqTRsW ai ads tool: https://xitter.cf/t.co/2BrpsrJNxn

Joined May 2021
this is what's possible with AI advertising I'm going all-in on this.
holy shit AI ads actually converting on paid traffic. this is actually the closest thing to a money printer I've ever seen now I'm wondering if I should just run this to the ground until it goes to zero or sell the implementation banks made more from excel than microsoft did
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one of the highest IQ tells is whether the person carries around earplugs only poor and low iq places are loud, where you can't even hear your own thoughts but people mistake quiet for someone who isn't thinking. usually it's the opposite, they've got so much analysis going on
Anyone have good ear plugs that aren't plastic foam? I use these 3M ones for sleep and rly good but they probably leak plastics What material works and is safe? inb4 WhY dO u NeEd EaRpLugS fOr SlEeP??!
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Take earplugs everywhere Environments routinely above 85 dBA > restaurants > sporting events > social gatherings > gym and theater > trains and subways > coffee shops Can't currently fix hearing loss. Hearing loss accelerates brain volume loss and cognitive decline.
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you can get super accurate with AI video generation if you hook it up to Claude or Codex have it add banners or captions or some other kind of overlay that fixes mistakes like wording check out this example. first one has spelling mistakes that are covered up in the second:
so after a year of being in-and-out of the hospital, I'm excited to finally announce my AI ads tool AI photo and video has become insanely good, to the point where you can use them as ads and get incredible ROAS check it out and lmk what you think: nanoadstudio.com
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the way you do this is by going to NanoAdStudio → Settings → Developer add it to Claude/Codex, then ask it to start generating videos using the MCP server once the video is generated, you can ask it to add captions and go through the video to fix mistakes by adding overlays
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in 1.5 months, this language-learning app is making $500k/yr you'd never think this would work because it's already saturated with competition like DuoLingo but this guy scaled his marketing by copying winners the website I made below can steal and remix competitor ads for you
so after a year of being in-and-out of the hospital, I'm excited to finally announce my AI ads tool AI photo and video has become insanely good, to the point where you can use them as ads and get incredible ROAS check it out and lmk what you think: nanoadstudio.com
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a prompt to optimize your prompt, from the lead engineer on Claude:
Hi, I'm Felix. I'm an eng lead working on Claude. I love watching people take flight and do things they never thought possible. We often describe that as "being more ambitious" when using AI, which is tricky advice to follow. I wrote a tutorial: felixrieseberg.com/how-to-be…
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In the early days of AI, I'd use this to get much better results from research prompts by taking a relative simple request -> expanding it like this to use industry terms to light up the smarter parts of the neural network -> then compress it back down to my understanding
a prompt to optimize your prompt, from the lead engineer on Claude:
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fuck my life. I was in the middle of a massive negotiation that would've set me up for a long time, and I fucked it up, 100% of my own fault by getting too needy I've been feeling it in my chest for the last few days. I literally know exactly what I did wrong, but there's something about FEELING the mistake that makes it hit differently that's why all the learning in the world doesn't help if you don't put it into practice. there's something about the pain and embarrassment that makes it hit harder in your brain. learning has to be painful I'm never going to forget what I did. but it also won't be my choice, because this mistake was so huge that it makes everything else seem like nothing in comparison careful what you wish for. it's funny how the universe gave me the exact skill I wanted (less needy), but in the most unexpected, brutal way. and it might not be a good thing, because it means less excitement. learning is pain. although, I'm concerned about how AI will affect this. if every answer is given to you right away, how are you actually going to install it into your brain? maybe the reason people remembered more easily before is because when they spent an hour hammering away at a problem, all that pain built up, then finally got released when they solved it learning has to be related to a project/task/action that you uses the knowledge right away, otherwise it'll just get lost
# on shortification of "learning" There are a lot of videos on YouTube/TikTok etc. that give the appearance of education, but if you look closely they are really just entertainment. This is very convenient for everyone involved : the people watching enjoy thinking they are learning (but actually they are just having fun). The people creating this content also enjoy it because fun has a much larger audience, fame and revenue. But as far as learning goes, this is a trap. This content is an epsilon away from watching the Bachelorette. It's like snacking on those "Garden Veggie Straws", which feel like you're eating healthy vegetables until you look at the ingredients. Learning is not supposed to be fun. It doesn't have to be actively not fun either, but the primary feeling should be that of effort. It should look a lot less like that "10 minute full body" workout from your local digital media creator and a lot more like a serious session at the gym. You want the mental equivalent of sweating. It's not that the quickie doesn't do anything, it's just that it is wildly suboptimal if you actually care to learn. I find it helpful to explicitly declare your intent up front as a sharp, binary variable in your mind. If you are consuming content: are you trying to be entertained or are you trying to learn? And if you are creating content: are you trying to entertain or are you trying to teach? You'll go down a different path in each case. Attempts to seek the stuff in between actually clamp to zero. So for those who actually want to learn. Unless you are trying to learn something narrow and specific, close those tabs with quick blog posts. Close those tabs of "Learn XYZ in 10 minutes". Consider the opportunity cost of snacking and seek the meal - the textbooks, docs, papers, manuals, longform. Allocate a 4 hour window. Don't just read, take notes, re-read, re-phrase, process, manipulate, learn. And for those actually trying to educate, please consider writing/recording longform, designed for someone to get "sweaty", especially in today's era of quantity over quality. Give someone a real workout. This is what I aspire to in my own educational work too. My audience will decrease. The ones that remain might not even like it. But at least we'll learn something.
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one of the easiest ways to get better output from AI is to tell it to respond in ASD-STE100 (simplified technical English). it’s a controlled language standard made for aerospace documentation, where unclear instructions can actually unalive people the guideline says "restrict vocabulary, use consistent terminology, keep sentences short, and remove unnecessary complexity" turns out this is super useful for AI because one of the biggest weaknesses is fluffy slop that sounds insightful without actually saying much like if you ask chat/claude why a company is failing and you'll get something like: “the organization is experiencing multifaceted operational inefficiencies compounded by misaligned strategic priorities and suboptimal resource allocation” wtf does this even mean. this is the kind of slop you’d find in a $200k consulting deck. sounds analytical, communicates nothing now compare that with an ASD-STE100 explanation: “the company spends more money than it earns. three products cause most of the losses. management continues to invest in these products. as a result, the company has less money available for profitable operations” the second explanation actually makes sense. you get specific problems, causal relationships, and claims you can check, instead of corporate word salad obviously, simpler language doesn’t automatically mean better reasoning. the model can still hallucinate, make bad assumptions, or confidently explain something that isn’t true but when you have strict language rules, it's alot harder to hide a lack of substance behind fancy words and you probably want to do this because a huge amount of what people think "intelligence" in AI output is just sentences that sound good. even the ancient Greeks knew this, so they emphasized the difference between logic vs rhetoric because a lot of nerds think complex vocabulary, abstract concepts, and sophisticated sentence structures is good. they think complexity means intelligence, even when the underlying information is simple ASD-STE100 is useful because it helps separate the quality of an explanation from how impressive the explanation sounds so anways, add this to your prompts: “respond in ASD-STE100 (simplified technical english). use short, direct sentences, consistent terminology, and explicit causal explanations. avoid abstract language when a concrete explanation is possible” this'll be especially good for when you’re trying to understand something complicated without the polished slop you know someone understands something when they can explain it simply, which is why good teachers are hard to find
We'll be spending a lot more time trying to understand the outputs of language models. A few thoughts, tips & tricks: Writing. Something I've had success with: Ask your LLM to explain something in ASD-STE100, it's a controlled language specification originally developed for aerospace maintenance documentation. LLMs well-versed in this language and it comes with heavy constraints on clean writing style that I often find a lot more readable. Sometimes I've tried to soften it a bit e.g. ask for "80% of the way to ASD-STE100" because the spec is quite stringent. But even better: Diagrams / images. Instead of writing, ask your LLM to create a diagram. These can be a lot easier to process, parse, and understand. But even better: Web pages. Ask for output "in HTML" to get a beautiful, interactive webpage. LLMs are getting really good at frontend and can create beautiful experiences, animations, etc. But even better: Explainer videos. The output format I am most bullish on is fully custom / bespoke explainer videos generated on any arbitrary topic. Experiment with things like "Create a 3b1b style video explainer on X. Use my ElevenLabs API key for audio narration". (you'd need an API key for the latter or you can ask your LLM to find you decent free alternatives that use your local compute). This is actually starting to work! In summary: - As LLMs get better, they will do more and more of the legwork autonomously, and a lot more of our work will rise up the abstractions into oversight and understanding. - Luckily, LLMs can help here too because as intelligence and code are increasingly abundant, you can ask for large, custom, discardable software artifacts (e.g. web apps, video explainers) that would have never made sense to create before. Push the boundaries here and you'll be surprised.
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a prompt to optimize your prompt, from the lead engineer on Claude:
Hi, I'm Felix. I'm an eng lead working on Claude. I love watching people take flight and do things they never thought possible. We often describe that as "being more ambitious" when using AI, which is tricky advice to follow. I wrote a tutorial: felixrieseberg.com/how-to-be…
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one example of an "ad" you can make (EVEN IF there's restrictions on AI disclosure) is making something that features your product in a story I know this gum commerical performed incredibly well when it was first out 10 years ago they weren't "selling" the gum at all in this
so after a year of being in-and-out of the hospital, I'm excited to finally announce my AI ads tool AI photo and video has become insanely good, to the point where you can use them as ads and get incredible ROAS check it out and lmk what you think: nanoadstudio.com
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so after a year of being in-and-out of the hospital, I'm excited to finally announce my AI ads tool AI photo and video has become insanely good, to the point where you can use them as ads and get incredible ROAS check it out and lmk what you think: nanoadstudio.com
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the reason I keep saying "you need to do more volume" is because intelligent people win at literally anything once they recognize the patterns I have never once failed at anything I put my mind to, because I eventually figure out every system and its loopholes my method looks like this: 1. I find something that I'm interested in. let's say I want financial freedom 2. break that down into smaller sub-goals, like starting a business 3. break that down into steps. a business requires a product and a way to get that product noticed 4. "getting a product noticed" is called marketing 5. if I don't know anything about marketing, I read a book or watch a quick YouTube video the specific source DOES NOT MATTER. you just want to learn the LINGO when you learn the language of a subject, you make a map of the territory some places have already been explored; on a map, these places are the tundras, swamps, or deserts. there’s no food there for example, nobody puts ads on spoons. maybe it’s something new that you could try. but 99% of the time, common sense will tell you that it’s a waste other times, there’s clear roads to other towns. paths that are well-known. they’re boring. putting up posters might get you some sales, but it’s not high ROI and then, the most interesting–the forests, the caves, the oceans. uncharted territory. very few know what goes on here: - someone might’ve gone through the forest and discovered paradise. they never want to go back, so you’ll never see them. or they found treasure, but why would they ever tell anyone? they try their best to hide their map - someone else may have stepped in for a little bit, then come back with some fruit. most of the time, they’re empty-handed - others have gotten lost and died inside, and you’ll never hear from them again let's call the forest digital marketing using methods such as Facebook ads we want to get through the forest. what are some basic things we already know? you need some food and water for any long expeditions. to run a marketing campaign, you’ll need at least a small budget for adspend it would also help if you got a little bit of knowledge from other explorers. maybe a wise old man named Chad Jipi Tea tells you the lore behind his scars and stories from his mentors or, you talk to some young travelers who have scurried in and out. these are your marketing books and videos you won’t learn everything about how to get through the forest, of course, but they’ll tell you about the tigers (like ad accounts getting banned), so you remember to avoid certain areas others that can help are merchants or blacksmiths who offer tools. these are your virtual assistants or Upwork contractors now do you see why it was important to learn the lingo? notice all the vocabulary I discovered just by drawing myself a map: - posters - ROI - digital marketing - Facebook ads - campaign - budget - adspend - ad accounts - virtual assistants - upwork contractors because I learned all these words, I knew what to ask about and who to look for. if I pointed at a blank map, people would call me a monkey. Google won’t return any search results for empty searches but now that I have a rough drawing of what the territory looks like, I can point to different areas and get more information: “how do I get across this bridge to get to that town?” I can prompt with more specific questions. I can start to put the puzzle pieces together but talking to people all day won’t do much. you’ll keep hearing the same stories, with maybe one new fact once in a while some people might even give bad information. so you need to actually *go* to the forest after you have about 70% of your map. balance learning and execution make trips through the forest. you’ll fall over a branch that nobody told you about because it grew recently. keep going. you’ll get a rash from the white jade bush, thinking it was a delicious white dragon bush. keep going. you'll see some thick vines in your way, but you cut through. keep going. machete mindset. eventually, you’ll have spent enough time inside the forest that you’ll know so much more than the people outside you’ll be able to spot all kinds of predators, even ones you haven’t seen or heard of before, because you notice the patterns. you gain experience from fighting rats, spiders, and goblins, which make you strong enough to fight blue-eyed black dragons in digital marketing, you’ll need to run ads. you’ll spend money to see what converts and what doesn’t. you start to notice signs: certain colours, words, phrasing. then you keep building iterate on what works. constantly ¡experimentamos! with new ideas, letting natural selection kill off each bad idea until you evolve into a marketing master this is why everything is a game that can be won. investing, making friends, martial arts. whatever. just make your maps and start exploring
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not trying to doompost: you should expect entire fields to be wiped out by AI, but still think smart "what can I do to prepare for a world like this" a sly fox tip is to study wealthy people where money already solved everything they prioritize relationships, networks, trust
NYU math professor Tristan Buckmaster says OpenAI’s Tuesday drop of 722 AI-generated math papers wiped out entire research programs: “This recent dump of papers on Tuesday destroyed the careers of early career mathematicians.”
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you can't network into these things though. you need to be valuable enough that people start noticing you xitter.cf/BowTiedFox/status/2087…
garden theory is also how I avoid weirdos nobody worthwhile is going to "networking mixers" or "speed friending." why would someone whose time is valuable go to these things I don't want to network with people who need to network I don't want to make friends with people who need friends I don't want to date anyone who has a hard time getting dates
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I think people are misunderstanding when I say "AI will wipe fields out" the thing that worries me isn't AI getting smarter my friends with companies are no longer hiring entire teams. they're hiring 1 person to do the work of a team using AI yes you can be that 1 person and still have work. but it also means that there are less seats at the table, and the people competing for that seat is getting better every year think about how many jobs are there because someone needs to do the work. now what happens when one person can do it all? do you need a team of paralegals, finance analysts, consulting associates, accounting interns, junior engineers, real estate agents? not when it's faster and cheaper to just tell the AI what you need done and before you say "well akshually I have a biz so I don't need to worry about this" yes you do. because now it can one-shot product plans, designs, supplier lists, tell you marketing angles, handle customer support, and create your ads for you. now anyone can make a business in a fraction of the time so now what happens is that every business is now more saturated, more competitive, and the people you're against are looking for every little edge they can get their hands on. instead of starting from 0, everyone is now starting from 90 imagine running a race where everyone gets better shoes. everyone runs faster, but nobody moves up in rankings when your competition gets better, it means all the little things start to matter. this is already how professional sports works. at the highest levels, everyone trains, eats well, and has access to elite coaching. so athletes start looking for that next special red light therapy or ice bath protocol that'll give them even the smallest advantage, even a 1% boost but now instead of just sports, the entire economy is becoming like this. again I am not saying this to doompost. I am saying this because your attention needs to be redirected. instead of thinking "don't worry about AI" or "AI is going to kill me," think: instead of getting better at competing, how do I become someone people don't want to compete against here's one way: nepotism. usually nepotism is a bad thing. but in general, people prefer working with people they know. like imagine I need a lawyer I could search google for 1000 lawyers, read hundreds of reviews, and try to figure out who's good. or just ask my friend. my friend goes, "oh yeah I know a guy, he did my work before, he's great" now that lawyer doesn't have to be the absolute best, but someone I trust already did the selection for me the competition didn't "disappear," but the decision was made BEFORE there was any competition. that's why I've become more interested in networks, trust, alliances, long-term partnerships. a relationship that you're willing to give a little extra upside to the guy because you like him. people don't replace their friend or pet or spouse or child because there's a "better one" available later so there's two ways to play the game: 1. compete with strangers on price, credentials, speed, whatever 2. someone thinks of you before they even start looking I want to optimize for #2 where people think of me when an opportunity comes up someone whose work they trust. someone they like collaborating with. someone they feel comfortable recommending to people they care about can I build up a reputation where people know it's worthwhile to work with me, they know that I will deliver high-quality, so that they start talking and create luck for me. because luck is also competition-free Sly Fox Tip: this is also why I write online. because I want many people to have access to my thinking. I write something that helps someone understand a problem, make a decision, or improve their life. then that improvement gets associated with me. if that happens enough times, now I have alliances the most valuable thing you can do in a world of infinite competition is having people around you who want you to succeed because you're you. so are you doing this? how are you avoiding the competition, creating allies, and making your own luck?
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I wonder why more people don't steal management patterns and use them to make their AI prompting better like one problem I see with stupid junior employees is when they ask about the STEP, not the GOAL if you want to ask me a question, the right way to do it is to tell me the end goal EXACTLY: 🙉: how do I check the last 3 letters of a file? 🦊: why the last 3? what do you actually want? 🦊: do you want the file type? 🙉: yes 🦊: but not every file has a 3-letter extension 🦊: so grabbing the last 3 letters doesn't solve the problem 🙉: ohh :O! when you only ask about the step, you hide the inforation that someone needs to tell you the step is wrong people do this with AI always. they give it a 12-step plan when they actually need something that questions step 1 this is how management patterns become prompting patterns "here's what I'm trying to accomplish. here's the relevant context. here's what success looks like. my proposed approach is X, but challenge it" you need to separate what MUST be true from what you ASSUME needs to happen you give it the destination. let it propose the route. then you check whether the result actually meets the goal. this is why I think I'll always have work because the main skill is NOTICING. are we working on the wrong problem? getting exactly what you asked for is not the same as getting what you wanted
software engineers have an unfair advantage in the AI age not because of their coding knowledge but because they know you need to thoroughly describe and break down a problem before trying to solve it most people are monkeys that throw random darts at a problem until one hits
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you have no idea how many glue-eating retards I've met who are making so much money because they're literally too stupid to self-doubt because the moat is the uncertainty. people are uncomfortable not knowing. they NEED plans or directions the dumbasses just keep moving forward
most of you guys i have met need to believe in yourselves a lot more i meet countless idiots who have raised, extracted and built everything on pure smoke and mirrors ironically the most self-aware and smart dudes i have met struggle to get out of their own way and think less
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you have no idea how many glue-eating retards I've met who are making so much money because they're literally too stupid to self-doubt because the moat is the uncertainty. people are uncomfortable not knowing. they NEED plans or directions the dumbasses just keep moving forward
most of you guys i have met need to believe in yourselves a lot more i meet countless idiots who have raised, extracted and built everything on pure smoke and mirrors ironically the most self-aware and smart dudes i have met struggle to get out of their own way and think less
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kid doesn't even know what profit means, but is still clearing $500k at 50% margins a good plan violently executed now is better than a perfect plan next week your ancestors survived not because they were the smartest or strongest, but the most adaptable
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looking for someone cracked at product growth for Content Rewards if 100 creators sign up and only 2 make money, i want you obsessed with figuring out how to make that 20, 30, 40 that means digging into everything between signing up and getting paid. if faster approvals seem to help more creators earn, figure out why and test it i want someone who gets into the weeds and keeps testing shit until more creators make money and more brands come back to spend again who lives for this stuff? $1k if you refer someone we hire
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