Obsessed with Digital Things + Finance + Business, Sometimes Sports. EVP @thewagency. Speaker: @HeroConf @SMX @ShopTalk Faculty @JohnsHopkins. Views = Mine
Joined September 2011
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Sam retweeted
The disclosure included 3,600 trades in 3 months
That’s around 40 trades a day
Many of them are $1,000 - $15,000 a trade
1,000 of different stocks were traded
Does anyone really think he’s managing the account?
“The President doesn’t sit at the Oval Office on his computer on a Robinhood account buying and selling stocks. That’s absurd.” @VP 🤣🤣
Sam retweeted
Few years ago @DigitalSamIAm and I ran DTC for a high end cosmetic brand
We crushed it. Ads, LPs, emails, etc - ripper.
The VCs didn’t understand Ecom so they shut us down despite making massive revenue and profit for them in 5 months
If you want to plug into this; hit me
Sam retweeted
Couldn’t be more true.
When I hear people complain about their mega-bank, my sympathy is near zero.
It's always the same story: a wire is stuck, you're trapped in a phone tree, the service is a nightmare. 😩
Every decent sized city is a hyper-competitive banking market. USE THAT to your advantage.
Stop defaulting to the giants (Chase, Wells Fargo, BofA) when there are dozens of incredible community and regional banks that actually WANT your business.
What's the difference?
- Direct cell numbers for real bankers.
- Staff who know you by name.
- A team that is invested in your success.
To actually find a good bank. Open your AI of choice and use this prompt:
"List community or regional banks with branches in [Your City Name] with total assets between $1 billion and $25 billion focused on growing relationships with [whatever you do] businesses. Find the name of the Market President or a senior local banker. Give me their email and phone number"
Now reach out and ask for a quick intro meeting at the branch. You'll learn more in that 30-minute meeting than you ever will on hold with a call center.
Stop choosing to be miserable. A better local banking option is waiting, no matter where you live.
Sam retweeted
The Google Ads API is not working reliably at the moment and this impacts automations in all tools. Please monitor your accounts closely today. @adsliaison @GoogleAds #ppc
Sam retweeted
Today we’re introducing Heatmap Web Analytics!
Let me guess… you’re frustrated with GA4, stuck setting up custom code, and getting delayed (often inaccurate) data? Miss good ol’ UA?
Ecommerce friends, now you have it back and SO MUCH MORE.
Here’s how:
1️⃣ 2 minutes to install, NO CUSTOM CODE.
You shouldn’t need developers just to see your web analytics! Everything will work for you, out of the box, with a single copy-paste. I had my mom install it on a Shopify store to make sure it was easy lol. If she can do it, I believe in you!
2️⃣ Just the reports that matter
You can get lost in the weeds of charts and tables, but Heatmap’s web analytics are just like UA. You have the most important charts, tables, and funnels with as many filters as you want. Fully customizable, and we’re guiding you right to your source of revenue loss.
3️⃣ AI that SLAPS
HeatmapAI is KNOWN as one of the most powerful recommendation engines in the CRO space, and we had to double-down. It’s backed by trillions of datapoints and obnoxiously clear on exactly what you need to do to make more 💰
4️⃣ ZERO cookies or PII
Heatmap proudly uses no cookies, abides by every bit of GDPR, and will likely be the most compliant software in your tech stack. We’re here for a decade, not for a year. Come join us.
5️⃣ Only $29 bucks a month!
Yes… Our Web Analytics are $29/month, no matter how large your company is. Web analytics are a foundation for any successful Ecommerce business so we want to make sure you have them. We’ve got features 10x more powerful, but not 10x the price either. Start with Heatmap’s web analytics, fall in love, and we’ll grow together. We ship new features every month.
GO SIGN UP! Heatmap .com orrrrr more fun???
If you’re still reading, I’ll take a minute to say hi 👋
I’m Dylan, the founder of Heatmap (dot) com. I recently built and sold one of the largest CRO agencies and optimized billions in Ecommerce revenue. I’m working like im 21 again (I’m not 😅) building Heatmap, because this data needs to be everywhere and accessible for the Ecommerce community. Every ecom brand growing in 2025 focuses on their website for growth.
I personally invested 7-figures of my own money into this vision. Now we’re a rockstar team of 52. I’m the one who gets the pleasure of writing this tweet, but there’s 51 AMAZING, talented, dedicated team members who made this product release happen, even more than me.
And if you’re STILL reading, you’re just awesome and I think we’re friends by now lol my DMs are open, I’m always happy to support, and GO SIGN UP!
WEB ANALYTICS ARE BACK!!!
Sam retweeted
Google: Hold my beer
🎧 Episode 1 is now live.
#MarketingUncensored #digitalmarketing #GoogleAI #marketing #podcast
Sam retweeted
I couldn’t be more thrilled to welcome @PhilKiel as Taikun Digital’s new director of Paid Social. This is such a huge get for us.
Most of you probably know me as ‘THE Google guy’.
Now we've got ‘THE Meta guy’ joining us!
Phil is one of the absolute best Meta media buyers and creative strategists on the planet.
He built out incredible teams while building his previous agency, Hello Earth. And now he’s going to be responsible for taking those teams to the next level here at Taikun.
World-class Meta + World-class Google is unheard of in the agency world, but that’s what you’ll get with us.
Meta + Google = magic. ✨
And I can’t wait to make Magic with Phil in 2025 and beyond! LFG 🚀
Sam retweeted
Looking to “Sleigh” Black Friday? Of course you are!
Get the strategies on how you can do so in @CustomersAI's new guide featuring tips from @brett_fish @_phoenixha @MilwaukeePPC @courtfritts @DigitalSamIAm @Casieg , me, & other talented peers. customers.ai/r/holiday-guide…
Sam retweeted
Hey tech and biz journalists attending Meta's earnings call this week, how about asking their team WTF is going on?
It's inexcusable how bad this platform has been in 2024. And before I get the typical talking points from the comms people saying otherwise...
WE. HAVE. RECEIPTS.
Sam retweeted
Episode 24 of the Marketing Quacks Podcast is live! Thanks to @DigitalSamIAm for joining the show.
Sam is the EVP at Warschawski and is an expert in all things PPC and paid media.
I enjoyed our conversation about PPC in 2024, Google Ads gimmicks, AI, shady marketing agencies, and more.
Sam retweeted
Another great "feature" about @Recartapp is that it's fully managed.
I suspect with most brands, SMS is just a channel that isn't fully maximized. That was the case with us.
We did 2x the amount of revenue with Recart in 6 months last year than we did in all of 2022.
To be fair, once the channel is maximized, you have to be super careful with ROI, but a lot of brands are just leaving money on the table here by not sending enough texts.
Over the last 10 years, I've worked with every major SMS provider and 20+ brands — like Bath & Body Works, Molecule Mattress, and Vinyl Me, Please.
I'm going to say it. I think @Recartapp is the best thing to happen to SMS since well... SMS.
Why? They've built a platform that is solving real problems for marketers.
They've got 5 features I haven't seen anywhere else, and I don't think they are getting enough credit.
Let's break them down 👇
1⃣ AI-powered personalization at scale, segmented by customer lifecycle and tailored to your brand (without losing that human touch).
No, this isn't just another GPT wrapper.
Yes, you can input campaign concepts and it will generate copy for you BUT it will also use guardrails for tone of voice and 'use' / 'do not use' words to ensure every message is on-brand from the start.
It goes a step further by automatically creating UNIQUE campaigns for 5-10 of your top segments to truly tailor every message based on what lifecycle stage a customer is in.
New subscribers will receive a different message (optimized for length) from VIPs or lapsed customers who may need a more personal touch.
Segmentation AND personalization at scale?! Say less.
2⃣ Send messages when subscribers are most likely to buy.
While some platforms have optimized send times based on historic click data, Recart takes things a step further by optimizing for when customers are most likely to smash that buy button.
And yes, it still respects quiet hours. Smart and compliant? Sign me up.
3⃣ Automate follow-ups to those that clicked, but didn't purchase.
This is my favorite. Stop wasting money on batch and blast campaigns and resends to folks who don't engage.
You can increase efficiency and profitability by ONLY following up with folks who clicked but didn't buy to nudge them over the conversion finish line.
Send less, make more. Simple.
4⃣ Take subscribers back to the page they opted in on.
Recart calls these "restore links" but you can think of them like dynamic deep links for PDPs that ensure your subscriber is sent back to the page that got them to opt-in in the first place.
5⃣ True cost and ROI transparency.
Look, I love the sexy ROI numbers associated with SMS more than most. But no other platform exposes how that is calculated, or better yet, what a campaign ACTUALLY costs to send. Not credits, actual spend.
Recart shows you the actual cost upfront and uses that in the ROI calculation so there is no confusion (or bullsh*t) in how your attributed revenue was calculated.
And, it's all attributed to direct SMS clicks, none of that "view" or "open" nonsense.
Sam retweeted
🔥Take of the Week🔥
@digitalsamiam sees lots of agencies overpromising and underdelivering. Read his thread for a reality check of what you can and cannot do with Google Ads.
Read the thread: xitter.cf/digitalsamiam/status/1…
More news here: youtube.com/watch?v=dE29ngQV…
Sam retweeted
Best breakdown on what a 3P cookie-less world looks like was @DigitalSamIAm 's email this morning. Read it. Save it. Read it again.
Sam retweeted
Solid crew for the first Founders small agency/freelancer cohort call to kick off the new year! Great conversations, too, running us in overtime.
@andrewfoxwell @duanebrown @runnerkik @LucySibbald @DigitalSamIAm @brett_fish @growthzacks @SchenckNick and Kaena Miller
Sam retweeted
📈 Why is this upward-trending line red?
🇯🇵 The Japanese financial sector uses red for increases & green for decreases.
🍎Apple introduced this in 2012 & it's still used by most emoji providers today.
Sam retweeted
"Demand more from social with AI-powered ads"
blog.google/products/ads-com…
Pretty cool to see @beyondthepaid, @MenachemAni, @DigitalSamIAm, @SchmelebeckPPC , @gildner featured. #PPCChat
Sam retweeted
Today we released the August 2023 core update. We'll update our ranking release history page when the rollout is complete: developers.google.com/search…