Ken Blom retweeted
📣 NEW: updates from BuzzFeed, Inc.’s Upfront event featuring @buzzfeed @complex @Tasty @firstwefeast @HuffPost @BuzzFeedNews and more!
Ken Blom retweeted
BuzzFeed Inc. has revamped Lighthouse, its first-party data suite, to include the scale and insights of Complex Media—plus all other BF titles.
The enhanced capabilities are a reminder of what originally motivated the publisher to go public.
For @Adweek:
adweek.com/media/buzzfeed-li…
Ken Blom retweeted
I've been a longtime fan of the @TryScroll team and it's been great working with them and their new @Twitter colleagues inc @nicksallon to make @BuzzFeed brands part of today's @TwitterBlue launch blog.twitter.com/en_us/topic…
Ken Blom retweeted
🏆 @BuzzFeed was named the Hottest in Branded Content by @Adweek's Hot List! 😮💨🔥🔥
Read the full 2021 Hot List here: bit.ly/3b9PZeN
Ken Blom retweeted
This is no trick. 🤣🤣🎃 go head n treat yourself to something spooky and watch Snoop & Martha’s Very Tasty Halloween now on @peacockTV 🤷🏿♂️👻 #TastyHalloween
Ken Blom retweeted
Time to get @TASTY! Get ready to feast your eyes on Snoop & Martha’s Very Tasty Halloween, streaming soon on @PeacockTV. 🍭🔮🪄
Tune in if you dare! #TastyHalloween #PeacockTV
Ken Blom retweeted
The Ozy Media meltdown has a lot of lessons. As the reporter who caught them buying junk traffic in 2017, I'm biased. But I see it as a perfect, cautionary illustration of Paid versus Earned media. So: a 🧵 on why Ozy failed as a paid media company — and why it matters.
Ken Blom retweeted
.@peacockTV & @BuzzFeed Studios present “Snoop & Martha’s Very @Tasty Halloween,” a special featuring Alvin Zhou, @SnoopDogg, & @MarthaStewart judging pro bakers up against the clock, in a can’t-miss spooky spectacle. bzfd.it/3kksHZ7
Ken Blom retweeted
JUST IN: @BuzzFeed Inc. reports results for Q2 2021 & first half of 2021.
✔️Q2: Revenue growth increased to 51%
✔️H1: 6 month revenue growth of 31% drove positive adjusted EBITDA
✔️Q4: On target to merge w/$ENFA, acquire @Complex, & go public as $BZFD
bwnews.pr/3BTB7wi
Ken Blom retweeted
.@BuzzFeedNews wins its first-ever @PulitzerPrizes for a groundbreaking investigation exposing China’s vast infrastructure to imprison Muslims in the Xinjiang region.
A huge congratulations to @meghara, @alisonkilling & Christo Buschek for their brave reporting!
Ken Blom retweeted
.@BuzzFeed returns to the #NewFronts to showcase how they’ve evolved and grown. @Peretti says BuzzFeed is looking at other digital media acquisitions and that BuzzFeed can help brands inspire audiences to take action IRL and transact while doubling down on commerce and 1P data.
Ken Blom retweeted
'We don't have visibility': Google's ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness buff.ly/3rDz9LC
Ken Blom retweeted
adexchanger.com/publishers/c…
This what we've been building towards and it's baffling that Google's press is creating fanfare when we all knew it was coming. It's in our DNA and nothing net new. Ultimately, performance will be what 1P data is judged by, but that's where we'll win.
Ken Blom retweeted
Exciting news: @BuzzFeed is adding @HuffPost into the fold, in a strategic partnership with @VerizonMedia to create the largest digital media network, with four of the best known brands (hi @BuzzFeed, @BuzzFeedNews, @HuffPost and @Tasty) buzzfeed.com/buzzfeedpress/b…
Ken Blom retweeted
Let's face it – attention spans are short. We teamed up with @disneyadsales, @trueX & @xandr to explore how advertisers can understand ad attention and better reach consumers. Read key takeaways in @adweek and download the white paper here: buzzfeed.com/buzzfeedmarketi…
Ken Blom retweeted
🚨NEW: For 2 years, I have been working on a massive, global financial investigation w/my @BuzzFeedNews colleagues based on secret US govt docs we shared w/@ICIJ, internal bank records & intvs w/100s of sources.
Here's Day 1 #FinCENFiles
buzzfeednews.com/article/jas…
1/
Ken Blom retweeted
We’ve just published some new research, supported by Amazon, on shopping habits during the pandemic. It corrects some of the myths and misinformation about how retail is changing. Here are ten highlights...
Ken Blom retweeted
We're finalists for the @the_ARF David Ogilvy Awards for our @Petco Nutrition campaign! Thank you #ARFOgilvys for recognizing our work. Celebrate with us! 🏆🎉
Mobile video behavior is shifting but ad formats are not. What format will overtake the sound off in-feed unit? My take...
linkedin.com/pulse/can-you-h…
