🌵 PR/Marketing Specialist Supporting Professionals, C-Suite, Startups, SMBs. SDSU🧑🎓, ASU 🔱 Mom, and Former Fitness Pro💪.
Arizona USA
Joined May 2008
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Excellent piece! My perspective is that this shift isn’t just a disruption—it’s a validation. PR practitioners have excelled in storytelling, credibility-building, and media relationships for decades. AI is listening & rewarding authenticity w/visibility! #ArtificialInteligence
PR is no longer supporting SEO. It’s powering GEO: Generative Engine Optimization.
In a new piece for @PRSA, CEO and cofounder @gregory breaks down how generative engines like ChatGPT, Gemini and Perplexity are reshaping visibility online, and why press hits, expert commentary and earned credibility are now the key inputs for LLMs.
Read more about why comms teams should be leading the charge and let us know your thoughts in the comments: bit.ly/3G2JNYU
Epic! 🎸 #RipDolly we will 😢 miss your beautiful soul here, on this earth. But know you’re singing with the angels in heaven 💕 @DollyParton
Big accounts: time to take #SaveSnuggles national the same way you took #SaveLucy national.
Get behind this fight. It's about freedom.
It's time to let Snuggles go home. It's damn time.
@catturd2, @atensnut, @TomiLahren, @LauraLoomer, @SaraGonzalesTX, @AmyMek, @GuntherEagleman
Laurie Pehar Borsh retweeted
No Lucy tonight. I'm sorry for taking you all on a roller coaster ride today. I really thought there was no way she'd still be locked up at this point. I was certain I would have happy news to share today. I was wrong.
I got an email from my attorney telling me that the DA has in fact submitted the signed order to the judge, so what we are looking at is not malice, but bureaucratic lethargy, which is actually a much more pernicious problem in America, because it is so prevalent and accepted as the way things have to be done. It isn't.
Lucy will come home though. For now, I'm going to focus on Snuggles.
#SaveSnuggles
Laurie Pehar Borsh retweeted
Yesterday ended up being a bit deflating, but I remain hopeful that Lucy will be home soon. My attorney actually told me on Thursday that Lucy may have been released as soon as that afternoon, but as Friday afternoon rolled into evening, I started to realize that they weren't going to let her out until Monday at the earliest.
It feels like they are just trying to twist the knife one last time. They may be the case, but I'm not completely sure. It could just be that government is doing what government does all the time: move at the glacial speed of bureaucracy.
That animal welfare check, however, seemed perfectly timed to send us a message - we may have won this round, but they aren't going to stop.
Using social media to expose their machinations to the light is good, but I plan to start taking concrete, legal steps to stop this bullying on Monday.
The law in this country should not be a tool to advance only the interests of the well-connected.
It's frustrating as we go into this weekend, but I look to Monday for good news.
Meanwhile, #SaveLucy is still trending.
Laurie Pehar Borsh retweeted
How am I feeling today? Well...
I got rice cooking in the microwave. I got a three day beard I don't plan to shave.
You know the rest.
It would be a great day to let Lucy come home.
#SaveLucy
It felt good to be off social media yesterday. Things are in the works, that's all I can say for now. Negotiations are ongoing with the DA. My attorney choked me up yesterday when he sent me an email that was just one line: "Let's get Lucy home."
Amen. Amen, amen, amen.
I spent the day with the kids at the park while @Herb_Minstrel gave voice lessons at home, going over with pen and paper what I had feverishly typed up thus far about Lucy, the makings of what I hope will be a story with some appeal beyond just myself and my little family.
Things just jump out at me on paper in a way they don't on a screen.
I'm writing this as a way to protect her, in my own way, from anything like this ever happening again. She's kind of famous right now, but it's the 15-minutes-of-fame sort of notoriety.
I want to lock that in. I want to make Lucy untouchable. I fell into a trap once that has made her vulnerable. I'm doing everything I can right now to make her invincible for the rest of her life.
If I fail to convey Lucy's story in a way that has broad appeal, then at least I hope to have a personal story to add to our family lore, where it will be valued by the people who know and matter most, the same way I treasure all of the songs my wife wrote me to get me through the terror and tedium overseas.
This will probably be another quiet day from me as I scribble lines on paper, cross them out, work them and rework them over and over - and do it all in those quiet moments when the kids aren't fighting with each other or getting into trouble or making messes and getting loud.
Thank you all for your support of me and Lucy for these past several weeks. It means the world.
#SaveLucy
Laurie Pehar Borsh retweeted
When the National Police Association shares a Law Enforcement Today article advocating Lucy's release, you know the DA can't continue this miscarriage of justice much longer.
Let Lucy come home. It's time. It's damn time.
Music by @music29933
#SaveLucy
Saving Lucy: A Veteran’s War Dog Deserves Better Than Bureaucratic Euthanasia lawenforcementtoday.com/savi…
Laurie Pehar Borsh retweeted
🚨 SHENANDOAH COUNTY, VA: Commonwealth’s Attorney Elizabeth “Liz” Cooper is actively pushing for the destruction of Lucy - a heroic war-zone rescue dog belonging to a U.S. Army veteran.
This woman is clearly an advocate for animal cruelty. Instead of using her discretion to drop the case and return Lucy to her loving family, she’s persecuting a veteran and his dog.
I will personally do everything in my power to make sure Liz Cooper is NEVER elected again in 2027.
Everyone who cares about justice and animals - CALL her office and email her NOW:
📞 (540) 459-6129
✉️ [email protected]
Demand she drops the charges and releases Lucy immediately!
When the National Police Association shares a Law Enforcement Today article advocating Lucy's release, you know the DA can't continue this miscarriage of justice much longer.
Let Lucy come home. It's time. It's damn time.
Music by @music29933
#SaveLucy
Laurie Pehar Borsh retweeted
"This isn’t public safety. It’s a weaponized technicality."
Thanks to Law Enforcement Today for shining a light on the way the justice system is being weaponized to hurt my family and dog.
#SaveLucy
Saving Lucy: A Veteran’s War Dog Deserves Better Than Bureaucratic Euthanasia - go.shr.lc/49Qxv1r
#SaveLucy. THIS IS HORRIBLE!
Took Lucy treats. Couldn't see her. One of the ladies took a video of her. She sent it to me along with the following message:
"Praying for a positive outcome soon for Lucy! 🙏"
These people are heroes. God bless them. But I want my dog back.
#SaveLucy
@Herb_Minstrel
I was rooting so hard for So Happy (and Mike Smith + Mark Glatt) … He was doing so good! And then came Golden Tempo with Jose Ortis (the magician!) FROM BEHIND wow wow wow I’m so excited for Cherie DeVaux = Kentucky Derby HISTORY! 🌹
LOVE him! Reminds me of my parents. He still has a club in LA! Happy 91st to Herb Alpert! 🥳🎺 – at Arizona, USA
My favorite. ⭐️!
#WinterOlympics2026
Laurie Pehar Borsh retweeted
ALYSA LIU'S GOLD-WINNING FREE SKATE ROUTINE! ⭐️ #WinterOlympics