Generative AI is changing search, but not as disruptive as expected—yet. 📈 Here’s what Datos' most recent whitepaper found out about search behaviors: • Google remains in a dominant position. • AI search isn’t yet the disruptive nemesis it’s been portrayed to be. • Perplexity is a tiny but growing fish in the search pond. • Retail search trends are stable—but AI looms. Join their upcoming live roundtable on Sept 26th where they will present strategic takeaways and what has changed since the report came out: (social.semrush.com/3XzeXvT) Datos is also a proud sponsor of our @spotlight_conf on Oct 30 in Amsterdam!