Datos Co-founder Eli Goodman and our research are featured in Product Impact, exploring how AI and search are reshaping customer journeys and why website analytics only tell part of the story. Read more: hubs.li/Q04Bwyhd0 #AI #Datos

We're still on a high from #SemrushSpotlight yesterday! We had Mastermind sessions with @losbuenos and Belinda Conde, and great conversations at our booth. Thanks to everyone who connected with the Semrush Data team! #SemrushData #Marketing #BrandVisibility #AI

Spotted in London: our team members at Semrush Spotlight! Here are a few snaps from the day so far. If you're at Spotlight, there's still time to come and say hello. #SemrushSpotlight #SemrushData #AI #Marketing #BrandVisibility

One day until #SemrushSpotlight! Tomorrow, @losbuenos takes the Signals Stage, while Eli and Belinda Conde host Mastermind sessions. Attending? Come meet the Semrush Data team! hubs.li/Q04zLkTq0

London, we're almost ready for #SemrushSpotlight! Join us October 13: Eli Goodman takes to the Signals Stage, while Eli and Belinda Conde host Mastermind sessions. Meet the Semrush Data team: hubs.li/Q04zK6V60 #SemrushSpotlight #SemrushData #AI #BrandVisibility

This data gives us a glimpse of an iPhone launch unfolding across the wider web: first the excitement, then the research, then the move towards purchase. With the 2026 release cycle still playing out, it’ll be interesting to see what happens next. #apple #iphone

2. Amazon responds to the sale: Amazon shows the opposite pattern, with the bigger increase in iPhone-related searches coming once sales begin. 3. Apple captures the initial rush of attention: Around the announcement, we see an increase in Apple's share of the userbase.

However, across the 3 launches, there have been consistent patterns: 1. Google responds to the announcement: iPhone-related searches rise immediately after Apple unveils its new models, with the post-announcement spike slightly stronger than the increase around the start of sales

This year, the overall lift is slightly lower than in 2024 and 2025. But this year was different: iPhone 18 wasn’t released with the Pro model & iPhone Duo will go on sale later. With Apple’s launch cycle more staggered this year, we may only be seeing part of the picture so far.

We looked at digital activity around the last three iPhone launches, which always involve a product announcement around ten days before sales begin. Check out the charts with the data we pulled. 2026 immediately stands out.

Have you ordered the new iPhone yet? A new iPhone launch is one of the biggest moments in tech. So what happens across the web when millions of people start searching, researching and deciding whether it’s time to upgrade?

How are the world’s leading marketers adapting as AI reshapes discovery? Find out at Spotlight on Oct 13, with expert sessions, practical insights & new ideas for navigating the changing digital landscape. Meet the Datos team there: datos.live/event/spotlight-b… #SemrushSpotlight

Together, the data gives us a glimpse of an iPhone launch unfolding across the wider web: first the excitement, then the research, then the move towards purchase. With the 2026 release cycle still playing out, it’ll be interesting to see what happens next.

3. Apple.com captures the initial rush of attention: Around the announcement, we also see a clear increase in both traffic share and share of people visiting the site.

2. Amazon responds to the sale: Amazon shows the opposite pattern, with the bigger increase in iPhone-related searches coming once sales begin.

However, across the three launches, there have been consistent patterns: 1. Google responds to announcements: iPhone-related searches rise immediately after Apple unveils its new models, with the post-announcement spike slightly stronger than the increase around start of sales.

2026 immediately stands out. This year, the overall lift is slightly lower than in 2024 and 2025. But this year was different: the iPhone 18 wasn’t released yet & iPhone Duo does on sale later. With a staggered launch cycle this year, we may only be seeing part of the picture.

Spotlight by Semrush is coming to London on October 13! Eli Goodman (@Losbuenos) and Belinda Conde will host Mastermind sessions, with Eli also taking to the Signals Stage to talk AI visibility and business impact. See you there: hubs.li/Q04z0YNY0 #SemrushSpotlight

Datos research with @SparkToro is featured in @EMARKETER’s latest analysis of declining web traffic and the rise of walled gardens. As more discovery happens without a website click, traffic alone can’t tell the full story. Read more: hubs.li/Q04yWfrl0 #Search

BattleFin London is happening tomorrow! Datos’ Matt Nagle will be there to connect with the alternative data community and discuss how Datos can support investment research. Attending? Be sure to connect with Matt. #BattleFin #AltData