Primal Loop (@PrimalLoop) header
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A design consultancy inspired by people. Primal Loop takes the ambiguity out of the user experience for clients in the health, education, and tech industries.

New York, USA
Joined March 2016
Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)Photo by Primal Loop (@PrimalLoop)
Here's what every business needs to know about design for 2019 f-st.co/KAkP9cE
Is looking at the success of #Facebook warping our idea of what works and what doesn't? FB did it almost overnight, #Amazon, however, took a lot longer. To put it in perspective, when Amazon launched in 1994, Zuckerberg was only 10 years old. Episode 33 - pocketsofdecency.com
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Leaders set the foundation and the expectations for their employees, but the impact of an involved leader goes well beyond that. #culture #leadership primalloop.com/blog/2018/7/2…
What makes the valuation of digital companies so challenging s.hbr.org/2CFUHm5
By building a prototype with off-the-shelf technology, it showed us what worked and what needed additional iterations before spinning up an entire software development endeavor. #PoC primalloop.com/blog/2018/4/2…
Primal Loop retweeted
Innovation capital: the secret ingredient behind the world's most innovative leaders on.forbes.com/6019DIsUF
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The marketplaces for healthcare artificial intelligence tools, big data analytics solutions, and the Internet of Things are poised for explosive growth. healthitanalytics.com/news/h…
Employees are yearning for interfaces that are clean and easier to understand, and that’s why it is imperative to design a consumer-grade experience before these applications create company-wide problems. #EUX #design primalloop.com/blog/2018/5/1…
Design User Experience and Usability: Think Beyond the Tools #UX #design #usability primalloop.com/blog/2017/8/1…
Primal Loop retweeted
If you're not using computer vision to improve your bottom line, you're missing out big time! Here's a highly-digestible guide on how and why to invest. Plus, a neat little ROI calculator to estimate the benefits of AI for your business. hubs.ly/H0dz6HY0
Human interface guidelines, design principles, and best practices may bring efficiencies into the design process, but none of these can replace speaking with real users. #ux #research #designthinking primalloop.com/blog/2017/5/2…
The first step toward a UX/data science marriage is developing an understanding between human behavior and the technology we have at hand. #Data #Design #tech ow.ly/QtrJ30lzoVa
Primal Loop retweeted
How did Apple’s most-hated accessory become a best-seller? Bad design f-st.co/ib6HnC5
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Design Thinking Lessons Learned from the Hawaii Missile Alert primalloop.com/blog/2018/1/3… #DesignThinking #UX
Hospitals can combine innovation and customer experience to take out the fear and bad vibes many patients have. @Forbes #innovation #cx forbes.com/sites/blakemorgan…
What Tech Companies Can Do to Become a Force for Inclusion s.hbr.org/2wofR1L