Primal Loop (@PrimalLoop) header
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A design consultancy inspired by people. Primal Loop takes the ambiguity out of the user experience for clients in the health, education, and tech industries.

New York, USA
Joined March 2016
Design Thinking Lessons Learned from the Hawaii Missile Alert primalloop.com/blog/2018/1/3… #DesignThinking #UX
Design Innovation: What Apple Gained When They Put Users First primalloop.com/blog/2017/12/… #design #innovation #designthinking
We Failed: A Lesson about Teamwork and #Agile Development primalloop.com/blog/2017/3/5… #Design #ux
Designing the User Experience: How to Build a Box of Crayons Instead of Hiring a Bag of Pens primalloop.com/blog/2017/7/2… #designculture
Design User Experience and Usability: Think Beyond the Tools #design #UX #usability primalloop.com/blog/2017/8/1…
User Design Research: The $10,000 That Could Cost You $100,000 #design #ux primalloop.com/blog/2017/5/2…
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Design Thinking Lessons Learned from the Hawaii Missile Alert primalloop.com/blog/2018/1/3…
"Allow everyone to contribute to the discussion -- make sure to facilitate the conversation because sometimes the quietest person in the room has the most insightful ideas." #designculture #designthinking primalloop.com/blog/2018/3/1…