Laurence Mollard - Product-Led Growth & SEO

FAQ: How do users from Google organic search browse my website in #GA4? Follow the steps below: 1) Navigate to the ‘Explore’ > ‘Path Exploration’ report template in your GA4 property. 2) Name your report 'Organic Search Traffic Flow'. 3) Set the date range to the last 28 days (or longer). 4) Create, save and apply a new user segment (Organic traffic) based on the following configuration: First user medium contains organic. . . 5) Use the 'Device Category' dimension as the breakdown dimension. 6) Use the 'Total users' metric as VALUES (instead of 'Event Count') 7) Select 'Page Title and Screen name' from the drop-down menu under STEP +1: 8) Click on the blue bar next to one of the page titles to add a new step to the report, which shows the list of pages users are navigating to. . . Let’s click on the 'Home' page to see which pages users are navigating to from the home page when they visit your website via organic search traffic. Note: If you want to see the list of events triggered from the 'Home' page, then select 'Event Name' from the drop-down menu under STEP +2: . . 9) Hover your mouse over a page title (say 'Home') to see the breakdown of users by device category. 10) Click on the + MORE button to see a bigger list of the pages users are navigating to from the home page. That’s how you can visualize the traffic from Google organic search in GA4.