Patrick Russo

One important validation criterion most skip: • Is it catered to a defined group? If it's built for everybody, it's built for nobody #buildinpublic

Leads are visiting your page But not converting How to know which WHY: 1) No one wants your product 2) Your landing page sucks And doesn't "land" with anyone? 3) You're attracting the wrong leads Or something else? Comment below! 👇🤔 #buildinpublic

30 marketing lessons I learned: 1) People decide to buy with emotions and justify the purchase with logic 2) Competing on the price is a dead-end because there will always be someone cheaper 3) Adding one more user acquisition channel doesn't solve a Conversion problem 4) You should have an upsell plan for people with money 5) Your audience will ditch the status-quo solution if the transition is simple 6) Adding more social proof is the easiest way to improve the Conversion Rate of your landing page 7) Nobody has ever said "I wish we started collecting emails later" 8) SEO is only great after you validate your product idea 9) Most users would rather go for more value than a lower price 10) Organic marketing funnels are not linear; sometimes, it will take a day to convert, and sometimes a month 11) You are not selling the product; you are selling the transformation that your product delivers 12) Most users don't hate pop-ups as much as you do 13) Don't think about the A/B test if you don't have at least 300 unique daily visitors 14) Spending 1 hour on marketing strategy can save you from 6 months of pointless work 15) You don't grow by getting more users; you grow by getting more "activated" users 16) Increasing the price often increases the Conversion Rate too 17) People follow people on social media 18) Clickbait hooks are okay if you can overdeliver with your content 19) Writing like an actual human being is the ultimate copywriting tip 20) It's better to send 20 personalized cold emails than 200 generic ones 21) Side-project marketing is underrated for Indie Entrepreneurs 22) Profit is the single marketing metric that matters 23) Finding an irritating problem is more important than coming up with a genius product idea 24) Going viral won't solve your marketing problems 25) Your audience doesn't want to feel stupid 26) Writing a useful blog article is not enough in 2023 27) Send the number of marketing emails you would personally like to get 28) Charging one-time payments is an unfair advantage 29) Don't expect people to recommend your product to their friends and family 30) Do marketing that feels scary