TheViewPoint

Throwback to #CES2023! Our team had a great time meeting with prospective clients and partners to see how we can work together in 2023 and beyond. If you haven't had a chance to stop by, we are looking forward to seeing you at IAB ALM soon!

Season’s greetings from the entire team at @_TheViewPoint_! We’re so glad to have you as our clients and partners and look forward to serving you in the year to come.

Join @_TheViewPoint_ and @TatariTV for a VIP Happy Hour on January 5th! Connect with industry friends after the first day of #CES2023 in one of Las Vegas' hottest lounges. Space is very limited, so make sure to RSVP. lnkd.in/d5vFayAt

Meet TheViewPoint team at #CES2023! Schedule a meeting with @Daniel__Elad, @dzenna2000, Dean Chandler, @veeeeks, and learn how we merge premium inventory with unique demand to help grow your business. #programmatic #advertising #CTV #adtech theviewpoint.com/insights/ev…

Less than one week to go! Schedule a meeting with @Daniel__Elad and @dzenna2000 at Programmatic I/O in NYC on October 17th-18th to discover what 2023 holds for the CTV industry, and how both buy and sell sides can strike the best ad deals on our platform. bit.ly/3EAz7NZ

@dzenna2000 has hit the ground running! Make sure to meet him at the @Digiday Publishing Summit in Miami and unlock TheViewPoint's tailor-made tools to effectively monetize your inventory with exclusive demand. #adtech #mediaselling #admonetization #programmatic

Meet us in NY! TheViewPoint is attending NYC TV Week on September 12th-15th. Schedule a meeting with our @dzenna2000 to discover profitable #CTV-first monetization solutions for selling inventory directly to the best performing demand partners and how to gain maximum yields!

It's a wrap. Follow the link to explore the highlights from our latest #TVPTalks [Ladies Only] devoted to CTV advertising with @wbd, @innovid, @showheroesgroup, and @_TheViewPoint_. #adtech #CTV #targeting youtu.be/Ovrx9GL-fos

As premium #streamingplatforms are starting to adopt #AVOD, 41.6% of the US population are estimated to use AVOD services by the end of this year. The time spent with CTVs will be approaching 2 hours/day, and the combined #adspending will hit $68.35 billion, @emarketer predicts.

Сonsumers are more receptive to #ads embedded in familiar #content, @nielsen proves. Contextual #advertising helps overcome the challenge of standing out and being remembered. It’s the most effective method in generating interest, 32% more effective than demographic #targeting.