
5+ years online biz. Now creating digestible DeFi content to give you an edge, living a life of adventure, and sharing along the way! Building @therollupco
Joined July 2023
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Andy ๐ฆ ๐ retweeted
Our frens at @primex_official are launching their @arbitrum deployment with a few smaller buckets available.
Every project wants to deploy on Arbitrum, and for good reason. Stay tuned tomorrow for more deets ๐
Exploring @primex_official and breaking down @arbitrum incentives to DeFi degens communities and fueling the rise of altcoins.
Check the full tutorial here โฌ๏ธ
Andy ๐ฆ ๐ retweeted
According to this week's #IPORaprs, the 3rd largest crypto asset by market cap is the #1 yield generator for #IPOR Protocol LPs.
Zap-in with over $1000 to get that top yield + the chance to win $IPOR rewards in the currently running Galxe campaign.
โก๏ธ app.ipor.io/deposit/usdt
Andy ๐ฆ ๐ retweeted
๐After an enriching experience at @EFDevconnect, @andyyy is thrilled about upcoming investments and interests within crypto industry.
๐ฏHe will delve deeper into modular blockchains, scaling, and onboarding new users & developers.
Check out what he sees and hears๐๐ป
๐๐ณ๐๐ฒ๐ฟ ๐๐ฝ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐ต๐๐ป๐ฑ๐ฟ๐ฒ๐ฑ๐ ๐ผ๐ณ ๐ฏ๐ฟ๐ถ๐ด๐ต๐ ๐บ๐ถ๐ป๐ฑ๐ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ฑ๐ผ๐๐ฒ๐ป๐ ๐ผ๐ณ ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ถ๐ป๐ด ๐ฐ๐ฟ๐๐ฝ๐๐ผ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น๐ ๐๐ต๐ถ๐ ๐๐ฒ๐ฒ๐ธ ๐ฎ๐ @EFDevconnect, ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ๐บ๐ฒ ๐๐ต๐ผ๐๐ด๐ต๐๐ ๐ฎ๐ ๐๐ผ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐ฎ๐น๐น๐ผ๐ฐ๐ฎ๐๐ฒ ๐บ๐ ๐บ๐ฒ๐ป๐๐ฎ๐น ๐ฏ๐ฎ๐ป๐ฑ๐๐ถ๐ฑ๐๐ต ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐๐ฝ๐๐ถ๐ฑ๐ฒ ๐ฎ๐ป๐ฑ ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐...
First of all, a massive thank you to everyone who was kind enough to share brilliant ideas with me and talk about the deep intricacies of this insanely exciting industry we call 'crypto'.
Its always been a massive pleasure to meet builders who are pushing the boundaries across multiple fronts to innovate in the space, like @mirzdame from the @taikoxyz team and their "based booster rollups".
๐๐ท๐ฆ๐ณ๐ข๐ญ๐ญ, ๐ต๐ฉ๐ฆ ๐ท๐ช๐ฃ๐ฆ๐ด ๐ช๐ฏ ๐๐ด๐ต๐ข๐ฏ๐ฃ๐ถ๐ญ ๐ฉ๐ข๐ท๐ฆ ๐ฃ๐ฆ๐ฆ๐ฏ ๐ข๐ฃ๐ด๐ฐ๐ญ๐ถ๐ต๐ฆ๐ญ๐บ ๐ช๐ฎ๐ฑ๐ฆ๐ค๐ค๐ข๐ฃ๐ญ๐ฆ.
Whether it's because it feels like were on the edge of a massive bull run, or because people are just genuinely excited about the tech, everyone seemed to be quite optimistic.
Now, to get to the nitty gritty of what I'm most interested in keeping up with after a hectic week filled with alpha at Devconnect ๐
While there are tons of verticals in crypto, the key part to being a really good investor and entrepreneur in a burgeoning ecosystem is to identify the *winners* and then place your bets appropriately, with size.
If you do, the upside is massive.
If not, well, a rising tide lifts all boats but you ideally want to be in the top three boats with concentrated size.
As you may have guessed, going forward I'll be actively investing capital, time, efforts, research and our brand @therollupco on everything to do with modular blockchains, scaling, interop and onboarding new users and developers.
๐๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น๐น๐, ๐ ๐ฎ๐บ ๐ฝ๐น๐ฎ๐ฐ๐ถ๐ป๐ด ๐ฎ ๐ฏ๐ถ๐ด ๐ฏ๐ฒ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐บ๐ผ๐ฑ๐๐น๐ฎ๐ฟ ๐๐ต๐ฒ๐๐ถ๐ ๐ฎ๐ป๐ฑ ๐ฟ๐ผ๐น๐น๐๐ฝ ๐๐ต๐ฒ๐๐ถ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐๐๐บ๐ผ๐๐ ๐น๐ฒ๐๐ฒ๐น๐ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ถ๐ฐ๐๐ถ๐ผ๐ป & ๐ ๐๐ต๐ถ๐ป๐ธ ๐ถ๐ ๐๐ถ๐น๐น ๐ฝ๐ฎ๐ ๐ผ๐ณ๐ณ, ๐ต๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐:
The 'a la carte' menu of modular scaling is so appealing to investors, builders, and developers.
You can "plug-n-play" different parts of the stack, and its kind of like an experiment where teams are experimenting with what sum of the 'parts' available could work best.
This is the aspect I'm most looking forward to watching play out, and investing in.
Moreover, all of the builders here @EFDevconnect involved in the modular and scaling space are extremely talented. They are passionate about onboarding new developers, users, and building better UX.
๐๐ฒ๐๐ ๐๐ฎ๐ธ๐ฒ ๐ฎ ๐ฑ๐ถ๐๐ฒ ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ๐:
On the technical side, new DA layers will bring unprecedented decrease in costs on rollups. If you think transactions are cheap now, you're in for a treat.
Personally, I'm expecting 10x cheaper. I think @CelestiaOrg is saying 10-15x cheaper than current costs.
Everyone was talking about Celestia and their airdrop, and for good reason.
Switching gears, at @epicweb3 ETH infra day, Firat along with @ilblackdragon explained how @NEARProtocol DA will be 8000x cheaper than settling to ETH L1.
Illia also agreed that we have not seen anything yet when it comes to the miniscule gas costs of transacting on rollups.
What a pivot that was, well done. Further validation of the modular thesis.
@AvailProject will be coming onto mainnet Q1 '24 likely, and had really good presence in Istanbul. @eigencloud also had a solid showing and will be on testnet shortly.
I expect to see more DA layers pop up, but these ones have a huge leg up right now.
I'll be closely monitoring the DA arena for you over the coming year.
๐ฆ๐๐ถ๐๐ฐ๐ต๐ถ๐ป๐ด ๐ด๐ฒ๐ฎ๐ฟ๐ ๐ฎ ๐ฏ๐ถ๐...
On the tech side, altVMs will play a pivotal role in the progression of bringing new devs, better UX and 'usability'.
Things like parallel execution, isolation of noisy gas markets, higher security and performance will propel altVMs to the forefront of the modular scaling race.
Of the teams I've met here @cartesiproject @movementlabsxyz, @fluentxyz, and @fuel_network are the most exciting.
Each team is going to spearhead the onboarding of new developers into the ecosystem through various initiatives which will be exciting for the space as a whole.
Maybe one or two teams will go to university blockchain clubs with a few boxes of pizza, some beer, and onboarding developers directly into their ecosystem.
๐๐ฐ๐ฎ๐ฆ ๐๐ ๐ข๐ญ๐ฑ๐ฉ๐ข ๐ณ๐ช๐จ๐ฉ๐ต ๐ต๐ฉ๐ฆ๐ณ๐ฆ.
Another niche that was absolutely filled with gigabrains (and big $$$) was the DVT niche. See the comments below for an explainer article.
Teams like @ClayStack_HQ @ssv_network @divastaking @puffer_finance @tenderize_me @ObolNetwork @ChorusOne and others were really impressive.
They are working with staking service providers to onboard large amounts of institutional capital while simulatenously providing the solo staker a chance to get access to ETH staking with much less than the 32 ETH required for a full node.
Democratizing ETH staking, more decentralization, more nodes, more censorship resistance.
๐๐ณ๐ถ๐ญ๐บ ๐ฃ๐ข๐ด๐ฆ๐ฅ.
Next, the zk space is absolutely blossoming. I saw practical use cases, live testnets, mainnets coming very soon, and a ton of excitement around proof markets, zk Sharding, zk Light Client bridges, zkEVM and more.
Even, zk Oracles.
This space has been developing with some of the brightest minds in the entire world, alongside some pretty large funding.
Teams that first come to mind are @nil_foundation and their zkSharding & interesting zkLLVM, @0xPolygonMiden and the innovative 'note' passing system, @KakarotZkEvm bringing @Starknet <> EVM together, @lagrangedev and their proof building and AVS with Eigenlayer, and of course @Scroll_ZKP for pushing mainnet live and having a seamless experience for users.
Also, @MantaNetwork is transitioning from an OP stack based rollup to a zkEVM using Polygon CDK. Something to watch for in Q1. Also, big DA partnership coming.
@zkLink_Official is using zk tech to create secure L3s, will pay more attention in Q1.
I'm very excited to learn more about zk technology, even tho most of it goes well over my head. Like 6 feet over, and I'm a tall guy. Lol.
๐ก๐ฒ๐
๐ ๐๐ฝ: ๐๐ป๐๐ฒ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐.
One of my favorite keynotes was from @Neon_EVM integrations lead about how Neon is bringing together @solana and EVM.
While there still may be tech concerns and problems needing solved, the integration of these communities is going to be massively helpful for the space to develop.
The hostility is meh, guess I'm feeling diplomatic today, eh?
Seriously though. Really cool project and new launch.
Pay attention, my fren.
The other project I'm consistently impressed with is @union_build who is live on testnet for IBC <> EVM transfers.
Imagine any ERC20 token on Cosmos, Osmosis, Sommelier, or Neutron.
Its coming.
The updates and loyalty program @lifiprotocol is pushing along very smoothly and they are consistently integrating new bridges, also bringing Solana liquidity to EVM via @Allbridge_io.
LiFi has a very unique position in the market because as the interop space grows, they simply grow along with it being a bridge aggregator.
Another cool interop project focused on using intents (solvers, relayers etc) is @AcrossProtocol. I nearly always use Across for L2<>L1 bridging, and they are implementing fascinating tech using a 3rd party, intents driven relayer network of sorts.
Interop is going to 100x as we enter a world of hundreds of rollups.
๐ฆ๐ฝ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด ๐ผ๐ณ ๐ฟ๐ผ๐น๐น๐๐ฝ๐...
The final vertical which @VitalikButerin was on a panel for is rollup decentralization and infra.
@EspressoSys shared sequencers are in high demand right now, people want to work with them. Good sign for the space.
Also, @witnesschain is focused on building watchtowers to monitor the currently centralized sequencers for any malicious or fraudulent activity.
All of the DA layers mentioned above also play a part in this vertical...as well as altVMs, to a certain extent.
Overall, I've never been more bullish on L2s as I am right now. The space is moving at lightspeed with some of the biggest names actively working to push innovation forward in the name of Ethereum.
To wrap this recap up (I have more to write on my newsletter, link in bio & follow @andyyy to read more reflections), I wanted to point towards the importance of hosting Ethereum events in places like Turkey.
First of all, its a beautiful place with incredible views.
Taxis here are so incredibly cheap, as is food outside of the 5-star hotels or restaurants. Its a country plagued with poorly managed fiscal policy which has led to excessive inflation.
The people here were very kind, aside from the occasional attempted hustle, but can you really blame them?
As this was my first , I must say this was one of the best conferences I've ever been to and I am grateful to everyone who helped make it so!
For me, its time for some rest on the beach somewhere in Portugal. Maybe catch some waves. Think a little bit about the vision forward. Recover a little bit.
Once that's done, its all gas no brakes. We're going on a sprint until EOY and into Q1.
๐๐๐ ๐๐ถ๐บ๐ฒ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ, ๐บ๐ ๐ณ๐ฟ๐ฒ๐ป๐.
Andy ๐ฆ ๐ retweeted
Crypto is a fascinating money-minting machine.
We create money out of thin air that even central banks could be jealous of.
I can just launch a token with 1B units and, by selling 1 token for 1 USD, the market cap of it will become $1B USD.
And this is how TVL can grow, even with zero USD inflow into the ecosystem.
With new tokens launching, they are paired in LP pools with hard(er) assets such as wBTC, ETH, SOL.
So, in a typical 50/50 Uniswap liquidity pool, I only need 50% of hard assets to double the TVL of a DEX.
We'll soon start seeing this type of growth of TVL in Solana as $PYTH, $JUP, $DRIF, $JITO, and other tokens launch.
These tokens will be paired on Orca DEX with hard assets, benefiting Orca & Solana TVL.
Actually, the market cap of the whole Solana ecosystem will increase.
These newly minted tokens can have a high market cap, but don't confuse them with hard(er)-assets like BTC, ETH, or SOL.
They are illiquid and can fall to 0 as easily as they are launched. That's why two DEXes with the exact same TVL but different hard-money ratio shouldn't be valued the same.
For example, DEX1 with $1M in ETH/USDT pair is more valuable than DEX2 with $SHITCOIN/USDT pair.
So, calling these tokens "money" isn't precise. However, in this case, I call it "money" as they create a wealth effect for the holders, boost the ecosystem's TVL, trading volume, and most importantly, valuation for SOL.
This is how FTX's balance sheet was inflated with illiquid $FTT.
In bull markets, ecosystems with the newest tokens launched will expand the fastest, but they also contract the most when bear markets arrive.
Solana is just one of the ecosystems with exciting new token launches.
Others are Injective, Celestia, Kujira, BRC20s on BTC.
Even $SEI, $SUI, $APTOS etc. ecosystems will inflate in a similar manner as they launch basic DeFi primitive dApps that are popular on Ethereum.
Overall, $1 โ $1 in TVL. We need to take into account the hard asset ratio as well.
Andy ๐ฆ ๐ retweeted
a HUGE gm to all 87 of you absolute legends for supporting me in my first gitcoin grant, @arbitrum citizens round #1๐ค ๐ค
and another HUGE gm to all the ๐ง gang out there
last but not least, a HUGE gm to all the new people who joined the fam post devcon. lets build!
Thank you to everyone who has been kind & generous thus far in the @arbitrum citizens grant round โจ
explorer.gitcoin.co/#/round/โฆ
Andy ๐ฆ ๐ retweeted
And a even BIGGER gm to those who have donated to @therollupco in @gitcoin #GG19
Feels like a bullah market mah famalie ๐
teapaw.org/therollupco/status/172โฆ
We are absolutely blown away by the generosity from you guys in this @gitcoin GG19 round โฅ๏ธ
Thank you so much, High Rollers! Let's keep scaling to mass adoption one block at a time ๐
explorer.gitcoin.co/#/round/โฆ
Andy ๐ฆ ๐ retweeted
For those feeling kind throughout this week of pumps, you can join the round here (no obligations, Iโm just a penguin on the interwebs):
explorer.gitcoin.co/#/round/โฆ
Andy ๐ฆ ๐ retweeted
the local istanbul cafe was graced by the presence of Ser Bridgealot, such a gift to spot his majesty in the city commons
Ser Bridgealot is the most traveled defi mfer out there, leaving his mark across continents ๐ซก
s/o @robbie_rollup for spotting chad
Andy ๐ฆ ๐ retweeted
Decoding the Future: The Rise of Decentralized AI and the Emergence of Bittensor
๐ท TL; DR ๐ท
โ Artificial intelligence (AI) is a rapidly adopted technology expected to transform society, with centralized AI currently dominating the field.
โ While offering accurate responses, centralized AI carries risks of misuse, biases, data privacy concerns, restricted innovation, monopolistic control, and inefficiencies in resource utilization.
โ @opentensor enables the decentralization of machine learning by establishing a peer-to-peer market for AI models, promoting collective intelligence and collaboration.
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๐ท PSA ๐ท
If you'd like a better reading experience with more pictures, relevant information, and references, you can visit our narrative-visual blog.
Just click the link in our bio and you can also subscribe to receive it in your email.
Now, let's dive into the post and enjoy!
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๐ท The Dawn of New Era: The Age of AI ๐ท
โ AI rapid adoption surpasses even that of the internet and smartphones, making it a cornerstone of modern technological advancement.
โ From digital assistants to advanced predictive analytics, AI is seamlessly integrating into every facet of our lives.
โ Currently, AI models are predominantly centralized, controlled by major tech ventures as the cost to train the model is expensive.
โ This centralization, while efficient in delivering accurate and intuitive responses, is not without significant drawbacks:
๐นPotential Misuse and Biases
๐นData Privacy & Surveillance Risks
๐นSiloed Model Development
๐นMonopolistic Nature
๐นInefficiencies of Resources
โ In response to these challenges, the concept of decentralizing AI has emerged as a beacon of hope.
โ A decentralized AI ecosystem offers numerous advantages:
๐นPromotes Collaboration
๐นUnified Resources
๐นDemocratic Ownership
๐นDynamic Learning Environment
๐นEfficient Resource Allocation
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๐ท Bittensor: A Paradigm Shift in AI ๐ท
โ At the forefront of this revolution is Bittensor, a novel platform that decentralizes the process of machine learning. It creates a peer-to-peer market for machine intelligence, fostering a digital hive mind.
โ To simplify things, let's imagine that Bittensor functions on three different layers:
๐น The Client and Enterprise Layer
โ This is the pseudo-layer where end-users and businesses connect to the network's AI services.
โ This is where applications are created and interact with the underlying AI and Consensus layer.
๐น The AI Layer
โ The central part of Bittensor's machine learning capabilities. It consists of miners, which are nodes that host and serve the machine learning model.
โ The AI Layer handles neural network operations, AI model training, and inferencing. It enables peer-to-peer interactions among these models.
โ It is also where specialized AI domains, known as Subnets, are located.
๐น The Consensus Layer
โ The foundation of the Bittensorโs blockchain network based on @Polkadot Substrate SDK.
โ It utilizes Yuma Consensus by Validators to maintain the integrity of the network and ensure secure and verifiable transactions.
โ This layer also implements consensus mechanisms like Proof of Intelligence to validate and record contributions. It then rewards the contributors.
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๐ท The Yuma Consensus, Model Scoring and Mixture of Experts ๐ท
โ The Yuma Consensus is a peer-to-peer algorithm that enhances AI abilities over a network. It's adaptable for different needs, making it useful for many uses.
โ Because it's strong and resistant to censorship, AI apps can work more independently and can train with non-biased data.
โ The Yuma Consensus includes a unique mechanism called 'Proof of Intelligence' which rewards valuable machine-learning contributions based on model performance.
โ Bittensor uses game-theoretic scoring methods, such as the Shapley Value, to evaluate model performance.
โ Bittensor uses the Decentralized Mixture of Experts (MoE) to train the model. This model combines the strengths of various neural networks to effectively tackle complex problems.
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๐ท The Subtensor Networks (Subnets) ๐ท
โ A subnet in the Bittensor network represents a distinct domain or topic area.
โ Each subnet consists of registered nodes and their related machine learning models.
โ These subnets are essentially smaller parts of the larger Bittensor network, each dedicated to a specific field of machine learning or data processing.
โ Each subnet serves as a building block, providing the foundation for creating countless programs and applications on Bittensor.
โ As AI continues to rapidly advance, we can expect the creation of a multitude of subnets across various domains in the future.
-----
๐ท TAO: The Cognitive Economy ๐ท
โ Bittensor emphasizes decentralization and collaboration through "Knowledge Compounding." This approach expands AI knowledge in a decentralized manner, reducing retraining costs and facilitating adaptability to changing needs.
โ $TAO symbolizes the value of intelligence and knowledge in the Bittensor network. It represents the contributions made by contributors and the quality of their AI models.
โ In the Bittensor ecosystem, $TAO tokens are utilized to incentivize individuals to participate in the Bittensor network.
โ Meanwhile $TAO utilities might to lead to increased demands, such as:
๐น Create a subnet and participation in governance
๐น Enable enterprise and client access to machine-learning models
๐น Engage in ecosystem activities such as node creation, staking, becoming validators, etc.
๐น Seek incentives and optimistic speculation on AI.
-----
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๐ท Wrapping Up ๐ท
โ Bittensor signifies more than just a significant advancement in technology; it marks a fundamental change in our approach to developing AI. By promoting decentralization, it strives to establish an impartial, cooperative, and effective AI ecosystem.
โ As we enter this new period, the possibilities for innovative ideas and changes in AI are limitless (We haven't talked about AGI yet)
โ The future of AI, now decentralized and accessible to all, has arrived hand in hand with Bittensor.
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Thatโs a Wrap and Thank You!
I'm working on improving this post and my content - would love to hear your thoughts on what you'd like to see more of. Thank you for reading!
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Disclaimer:
None of the content in this post should be interpreted as financial or tax advise.
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Tagged @opentensor team + supporters for review and visibility:
- @const_reborn
- @jameswoodmanv
- @DreadBong0
- @CryptoWizardd
- @RvCrypto
- @MHiesboeck
- @DoctorM_DO
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I want to mention and thank my fellow DeFi Educators who inspire me and consistently provide valuable educational resources!
They are definitely MUST follow!
- @rektdiomedes
- @JiraiyaReal
- @wacy_time1
- @alpha_pls
- @ThorHartvigsen
- @jake_pahor
- @matrixthesun
- @blocmates
- @NickDrakon
- @ReveloIntel
- @crypto_linn
- @DefiIgnas
- @CryptMoose_
- @stakedqueen
- @andyyy
- @Only1temmy
- @CryptoShiro_
- @Flowslikeosmo
-@2lambro
- @takegreenpill
- @stacy_muur
- @splinter0n
- @arndxt_xo
Andy ๐ฆ ๐ retweeted
If anyone knows any skilled golang devs who want to work with an emerging Ethereum centric protocol with tons of upside, please share
This specific opportunity has โvery good conditionsโ according to the team
Happy to connect you or someone you may know for an intro, DM me
Andy ๐ฆ ๐ retweeted
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ถ๐ฝ๐ฝ๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฐ๐ต๐ฎ๐ถ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐ ๐ฎ๐น๐ถ๐ธ๐ฒ ๐ฐ๐ฎ๐ป ๐ด๐ฒ๐ ๐บ๐ผ๐ฟ๐ฒ ๐ฏ๐ฎ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฏ๐๐ฐ๐ธ ๐ผ๐ป ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐...
You see, one of the biggest challenges facing crypto companies is the ban hammer across the board in major ad networks.
This, coupled with the lack of onchain tracking and attribution, leads to ineffective marketing spend for projects, and lack of feedback and recurring revenue for creators.
๐๐ถ๐ต, ๐ธ๐ฉ๐ข๐ต ๐ช๐ง ๐ ๐ต๐ฐ๐ญ๐ฅ ๐บ๐ฐ๐ถ ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ข๐ณ๐ฆ ๐ข๐ถ๐ต๐ฐ๐ฎ๐ข๐ต๐ฆ๐ฅ, ๐ฐ๐ฏ๐ค๐ฉ๐ข๐ช๐ฏ ๐ต๐ณ๐ข๐ค๐ฌ๐ช๐ฏ๐จ ๐ด๐ฐ๐ญ๐ถ๐ต๐ช๐ฐ๐ฏ๐ด ๐ฃ๐ฆ๐ช๐ฏ๐จ ๐ฃ๐ถ๐ช๐ญ๐ต ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ด๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต๐ญ๐บ ๐ฉ๐ฆ๐ญ๐ฑ ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต๐ด ๐ต๐ณ๐ข๐ค๐ฌ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐๐๐ ๐ฐ๐ฏ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ด๐ฑ๐ฆ๐ฏ๐ฅ ๐ธ๐ฉ๐ช๐ญ๐ฆ ๐ด๐ช๐ฎ๐ถ๐ญ๐ต๐ข๐ฏ๐ฆ๐ฐ๐ถ๐ด๐ญ๐บ ๐ฉ๐ฆ๐ญ๐ฑ๐ช๐ฏ๐จ ๐ค๐ณ๐ฆ๐ข๐ต๐ฐ๐ณ๐ด ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ ๐ณ๐ฆ๐ค๐ถ๐ณ๐ณ๐ช๐ฏ๐จ ๐ณ๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ ๐ง๐ณ๐ฐ๐ฎ ๐ณ๐ฆ๐ข๐ญ ๐ถ๐ด๐ฆ๐ณ๐ด..?
In today's post, I'll take you through a creator's perspective of working with projects for campaigns, where the pitfalls are currently, and a couple cool ways the industry is evolving to improve this broken marketing system ๐
For those of you who don't know, most KOLs get paid on a one-time or token allocation basis (i.e. ambassador work) with no expectation other than to produce the content they agreed to produce.
This causes a lot of friction for creators like myself because there is always an element of trust involved.
Typically, creators ask for payment upfront and projects agree.
But in the case where they don't, its a headache. You have to believe that they will pay after you post, in an unconditional manner.
This leads to fumbled deals as its difficult to find a happy medium, and thus lost revenue opportunities.
From the projects POV, they are wasting time with their outreach and conversations, especially if they do not lead anywhere.
This process involves sourcing, vetting, negotiating, and compensating each influencer or publisher, which can be quite time consuming.
After the thread/video/newsletter goes out, the arrangement is usually finished. The creator does not get any recurring revenues at all, and the project doesn't get any more support (at least, in a formal fashion).
Additionally, both the creator and project struggle to track how their marketing campaigns are generating onchain transactions, and figure out a ROAS (return on ad spend) to come up with quantifiable reports for their CEOs or in the creators shoes, a case study.
Without this crucial data, making informed decisions about marketing budget allocation and resource distribution becomes challenging.
From a creators POV, it can also be difficult to know how to *price* things appropriately as well.
More headaches.
As these issues mentioned continuously lead to inefficiencies in the market, there have been key players working to disrupt these and bring a whole new model to the table.
๐๐ป๐๐ฟ๐ผ๐ฑ๐๐ฐ๐ถ๐ป๐ด: @fuul_xyz, ๐ฎ๐ป ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐๐ฒ ๐ฎ๐ณ๐ณ๐ถ๐น๐ถ๐ฎ๐๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐๐ผ๐ฐ๐ผ๐น ๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ฏ๐๐ถ๐น๐ ๐ณ๐ผ๐ฟ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐ ๐๐ต๐ผ ๐๐ฎ๐ป๐ ๐๐ผ ๐ด๐ฒ๐ ๐๐ต๐ฒ ๐บ๐ผ๐๐ ๐ผ๐๐ ๐ผ๐ณ ๐๐ต๐ฒ๐ถ๐ฟ ๐๐ผ๐ฟ๐ธ.
Fuul provides accurate tracking and rewards for on-chain actions and results. By leveraging blockchain technology, Fuul enables transparent and verifiable tracking of user actions and conversions.
The protocol connects projects and affiliates through a two-sided marketplace, allowing both ends to find and partner with each other, as seen below:
@fuul_xyz offers several powerful features for projects:
1โฃ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐: Find new partners and media buying opportunities all within one clean interface.
2โฃ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ ๐ฆ๐ฒ๐๐๐ฝ: Easily set up your affiliate program with conversion events and payout rules based on specific preferences tailored for your needs.
3โฃ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฆ๐ฒ๐๐๐ฝ: Define smart contract events or integrate off chain events to help drive the activity you want to see.
4โฃ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐บ๐ฒ๐ป๐: Track click attribution and gain direct ROAS insights in real-time for your marketing department.
5โฃ๐ฆ๐บ๐ฎ๐ฟ๐ ๐ฃ๐ฎ๐๐ผ๐๐๐: Enable seamless rewards for successful referrals in an automated, trust minimized fashion executed by smart contracts.
This means that teams can accurately measure the impact of creator campaigns and reward accordingly.
๐๐ช๐ต๐ฉ ๐๐ถ๐ถ๐ญ, ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฆ๐ณ๐ด, ๐๐๐๐ด, ๐ข๐ฏ๐ฅ ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ฆ๐ณ๐ด ๐ค๐ข๐ฏ ๐ฉ๐ข๐ท๐ฆ ๐ค๐ฐ๐ฏ๐ง๐ช๐ฅ๐ฆ๐ฏ๐ค๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฅ๐ข๐ต๐ข ๐ต๐ฉ๐ฆ๐บ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ฆ, ๐ข๐ญ๐ญ๐ฐ๐ธ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ฎ ๐ต๐ฐ ๐ฎ๐ข๐ฌ๐ฆ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ฆ๐ฅ ๐ฅ๐ฆ๐ค๐ช๐ด๐ช๐ฐ๐ฏ๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ฆ๐ด.
From a creators perspective, there is opportunity to be rewarded perpetually from these 'conversion' events.
Let me explain...
While @fuul_xyz website is in closed beta (DM me if you want access) there is a list of partners who are open to running campaigns, with specific conversion event rewards.
See @metastreetxyz a very interesting onchain credit protocol with some juicy yields for ETH deposits into different pools on their dApp.
For EVERY conversion event, in perpetuity, you as a creator would get rewarded for your contributions.
For example, on Metastreet now, for each referred wstETH deposit on mainnet, you earn a fee based on their bonus system.
๐๐ฉ๐ช๐ด ๐ฎ๐ฆ๐ข๐ฏ๐ด ๐ข ๐ต๐ฉ๐ณ๐ฆ๐ข๐ฅ ๐ฐ๐ณ ๐ท๐ช๐ฅ๐ฆ๐ฐ ๐ฎ๐ข๐ฅ๐ฆ ๐ฐ๐ฏ๐ฆ ๐บ๐ฆ๐ข๐ณ ๐ข๐จ๐ฐ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ด๐ต๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ฅ๐ฆ๐ฑ๐ฐ๐ด๐ช๐ต๐ช๐ฏ๐จ ๐ค๐ฐ๐ญ๐ฅ ๐ฉ๐ข๐ณ๐ฅ ๐๐๐ ๐ช๐ฏ๐ต๐ฐ ๐บ๐ฐ๐ถ๐ณ ๐ธ๐ข๐ญ๐ญ๐ฆ๐ต, ๐ข๐ถ๐ต๐ฐ๐ฎ๐ข๐ต๐ช๐ค๐ข๐ญ๐ญ๐บ, ๐ฆ๐ฏ๐ด๐ถ๐ณ๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ฎ๐ข๐ณ๐ต ๐ค๐ฐ๐ฏ๐ต๐ณ๐ข๐ค๐ต๐ด.
When you think about it from this POV, its a no-brainer compared to a one time payment for content.
๐ง๐ผ ๐ณ๐ถ๐ป๐ฎ๐น๐ถ๐๐ฒ ๐บ๐ ๐๐ต๐ผ๐๐ด๐ต๐๐ ๐ต๐ฒ๐ฟ๐ฒ:
The importance of Fuul for creators and projects looking to optimize their marketing efforts for the most upside is evidently clear.
Traditional crypto marketing methods often struggle with attribution, making it challenging to measure the effectiveness of influencer campaigns. @fuul_xyz solves this problem by providing a transparent and reliable system that ensures every conversion is properly attributed.
Moreover, by accurately tracking conversions and on-chain actions, @fuul_xyz enables creators to see more recurring revenue come in on from conversion events driven from their content.
This creates a win-win situation where both the marketing teams and the creators can maximize their returns and minimize their headaches.
Looking ahead, the future of crypto marketing is changing with the advent of onchain tracking. This level of precision and direct engagement can lead to higher conversion rates and better overall marketing performance (and maybe longer careers for crypto CMOs, lol).
As the space continues to mature, the technological improvements will catch up, leading to more maturity, fiercer competition, and overall a more stable environment for all to benefit from.
By leveraging the power of smart contracts, @fuul_xyz will potentially be able to pioneer a new way marketing campaigns are executed and measured in the crypto space. I am excited to be working with the team to help build out their protocol list, affiliate partners, and with general strategy.
If you know my online marketing background, you know this is right up my alley. Only the OGs know.
๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฐ๐ฟ๐๐ฝ๐๐ผ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ผ๐ป.
Andy ๐ฆ ๐ retweeted
Please like/RT to support, thanks fam ๐
Then, gib follow @andyyy & @therollupco for more insights into many different verticals in the crypto realm โจ
teapaw.org/ayyyeandy/status/17013โฆ
Linktree is active fam๐ฅ
From here you can:
- Join 2800 subs on my free newsletter
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Whatโre you waiting for?๐
linktr.ee/ayyyeandy
Andy ๐ฆ ๐ retweeted
Replying to @andyyy @therollupco
My most recent newsletter just went out as well, goes out weekly with some really high quality info for power users, crypto curious, VCs, and builders globally:
teapaw.org/ayyyeandy/status/17255โฆ
Andy's Alpha #25 is live!
@synonymfinance testnet
@squidrouter DA
@IntentX_ launch
@Buffer_Finance STIPs
@vertex_protocol LBA
@NEARProtocol eigenDA
@PremiaFinance oracles
@wajahat Arbitrum
Check the comments below to read the full post. Please like/RT to support frens ๐ฅ
Andy ๐ฆ ๐ retweeted
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Andy ๐ฆ ๐ retweeted
Want to know what is like to work with the @ensdomains DAO?
@robbie_rollup and @sadaf_eth break it down for you
For more watch the full interview here ๐๐ฝ
ENS makes sending crypto to friends so much easier, and it adds personality to your wallet.
Today, @robbie_rollup sets the stage for our spotlight on @sadaf_eth, Director of Marketing @ensdomains to unpack the latest updates, upcoming roadmap items, and bigger picture.
Check it out๐
Andy ๐ฆ ๐ retweeted
Itโs gettinโ cold outside, you know what that means ๐ง๐ง
.@LucaNetz grew up homeless before becoming a self-made millionaire.
Hereโs how the 25-year-old CEO of NFT collection @pudgypenguins launched a toy line at Walmart. trib.al/Y29CPij
Andy ๐ฆ ๐ retweeted
3/ panel talks
due to time constraint I skipped most of the talks, s/o to @andyyy for making this compiling thread on interesting talk and keynotes
A thread of educational threads covering several of the best panels and keynotes @EFDevconnect 2023 ๐น๐ท
If you weren't able to make the event, this is for you ๐งต





































