Ethan Shust retweeted
Running @triplewhale new agent system is so wild. This weekend for a single brand the agents generated 100+ ads and for each ad a new lander variant with cohesive messaging and even multiple buy box tests. I think brands who start using systems like these are going to have a huge advantage this Q4.
Ethan Shust retweeted
Everyone's got a take on ChatGPT Ads, but we've got the receipts: 340+ brands, $1.3M in spend, all running through our platform right now.
We built the guide around the early numbers, how to approach creative, and the measurement mistakes to avoid.
Spend 10 minutes reading the guide before you spend thousands learning the hard way.
triplewhale.com/reports-guid…
2,373 operators have joined our Moby Live Sessions over the past month.
Next one goes live in 30 min.
Here's the focus: How to build powerful forecasts in minutes with Moby.
Register here: events.triplewhale.io/moby-l…
Moby live sessions have been big a hit lately. Two sessions this week:
Wednesday: Build & publish Shopify landing pages.
Thursday: Work with Moby in Slack.
Join us live! events.triplewhale.io/moby-l…
Ethan Shust retweeted
MOBY UPDATE For the next week, GPT-6 Astra is the default model in Moby on all plans🐳
it is the smartest model in the world in the best harness in the world with all of your data
Go use it.
It is for times like this that having Moby is 🔥
Ethan Shust retweeted
I’ve been living with GPT 6 Astra in Moby for some time now. What this model can do is unreal.
A few things it’s done for me:
1️⃣ Designed this in one shot: mobylibrary.com/moby/
2️⃣ Used video models to create the video below.
3️⃣ it is amazing at Prototyping
4️⃣ the best model for Analytics and Complex queries.
Best model in the world right now, in my opinion. It just works.
Moby was built for this model. I can’t wait to get it into the hands of every Moby user.
Ethan Shust retweeted
I am running a webinar tomorrow about Using Moby for Meta ads.
Video Produced by Moby
triplewhale.registration.gol…
Ethan Shust retweeted
I paid a video editor $1500, sent him a script and said he could use any AI tool he wants. Higgsfield, Runway, DaVinci, whatever.
I gave him a Moby account, and this was his feedback:
Moby is better than Higgsfield at producing these types of assets.
The objective wasn't to use Moby.
The objective was to make the video.
He happened to use Moby because it was just the best tool for the job.
It's insane.
Ethan Shust retweeted
Command centers built by Moby, this is what a 50M+ brand🐳
pages.app.triplewhale.com/ez…
(All the data is anonymized)
Ethan Shust retweeted
We turned 3 hours of media buying into 90 seconds. 👇
Watch how Moby flags wasted spend, delivers hands-off reporting, and creative uploads that build themselves 👀
We’re sharing more use cases every Wednesday in August.
Register here: tw-np.com/moby-media-buying
Ethan Shust retweeted
I started mobylibrary.com as an experiment: I wanted to see how far I could push Moby + GPT-5.6 Sol on something extremely ambitious: rebuilding the full Triple Whale website
Two days later, I had 23 pages live. Then I connected the Pixel so I could start tracking and measuring what happens and eventually understand what to advertise and where to send traffic.
It’s been fun, but I keep thinking about the implications.
One person can now carry an idea through landing pages, ads, analytics, and measurement—at a scale and level of quality that recently required a full team.
That feels like a genuine first. The shape of building a company is changing. 🐳☀️
Ethan Shust retweeted
Moby + GPT-5.6 Sol🐳☀️
Sol absolutely crushes design. The wild part? This took me two days, with me steering the model. What once would’ve required a full team and months of work is now a one-person job.
The real unlock is building harnesses that let these models reach their full potential. Moby is one of them.
It’s been a blast building alongside the @OpenAIDevs
mobylibrary.com/moby/
mobylibrary.com/
mobylibrary.com/compass/
and 11 more pages...
obviously the best model we have ever produced, but also one of the best blog posts we have ever produced:
openai.com/index/gpt-5-6/
Ethan Shust retweeted
GPT-5.6 Sol is now the default model in Moby. 🐳
We were early testers, evaluating GPT-5.6 across everyday ecommerce work. We saw sharper reasoning, deeper analysis, and a major step forward in building landing pages. Now in Moby, you can publish directly to Shopify.
Terra and Luna are also available in Moby.
@OpenAIDevs
GPT-5.6 Sol sets a new standard for intelligence and efficiency, delivering state-of-the-art performance across coding, knowledge work, cybersecurity, and science with fewer tokens and lower cost.
openai.com/index/gpt-5-6/
Ethan Shust retweeted
We’ve been testing Sol for months, and I honestly feel like I’ve been living in the future. It’s fast, smart, wildly capable, and can work for hours on end while actually getting things done.
It’s now my default model and daily driver.
And yes, design is fixed.
Coming to Moby 2 tomorrow
Ethan Shust retweeted
Big one today: ChatGPT Ads is now live inside Triple Whale.
AI is becoming a real place people discover and decide what to buy. We want our brands ahead of that, not catching up to it.
Connect it, see real data, and let Moby help you scale it.
Early days. Feels like the start of something big.
