The 3 biggest reasons your emails don’t convert: - They don’t even reach your subscribers’ primary inbox tabs in the first place - They are too slow to load and people drop off before they even get to read your message - You have overused a marketing angle and now your audience is immune to it Here’s how to avoid all three of these situations: - Use a tool such as @glockapps’s ‘Spam Checker’ to find out where your emails land - Use more live text in your email content and compress each image before adding it in - Brainstorm new marketing ideas with your team and test different approaches with your offers