Lead-gen

Joined August 2024
๐‡๐จ๐ฐ ๐ญ๐จ ๐Ÿ๐ŸŽ๐— ๐ฒ๐จ๐ฎ๐ซ ๐š๐ ๐ž๐ง๐œ๐ฒโ€™๐ฌ ๐œ๐จ๐ฅ๐-๐ž๐ฆ๐š๐ข๐ฅ ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌโ€”> ๐›๐ฒ ๐ฎ๐ฌ๐ข๐ง๐  ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐๐š๐ญ๐š: ๐Ÿ) ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: Segment your lead lists according to different categories in your ICP. This can include niches/sub-niches/ tech stack etc. (Start with sub-categories that you have the best case-studies for) ๐Ÿ) ๐ƒ๐š๐ญ๐š ๐ฌ๐œ๐ซ๐š๐ฉ๐ข๐ง๐  Use databases outside Apollo (such as storeleads for ecom) to scrape domains and filter according to the segment youโ€™re targeting. (Can stay pretty broad here still) ๐Ÿ‘) ๐„๐ง๐ซ๐ข๐œ๐ก๐ข๐ง๐  ๐๐š๐ญ๐š ๐ฐ๐ข๐ญ๐ก ๐š๐ฉ๐จ๐ฅ๐ฅ๐จ: Upload scraped lead list to apollo Filter by company data: - Company Location - Employee headcount - Filter out bad fits by excluding keywords and categories irrelevant to your ICP Find people for companies and filter by job title: Main decision makers: - CEO - Founder - Owner - CMO - Add extra positions applicable to your offer+ICP *We usually segmentize list further by separating Exec/C-suite positions and marketing positions. (This is useful, as we can approach these 2 different personas differently in email copy) ๐Ÿ’) ๐„๐ฑ๐ฉ๐จ๐ซ๐ญ ๐š๐ฉ๐จ๐ฅ๐ฅ๐จ ๐ฅ๐ข๐ฌ๐ญ If you use Apollo credits, youโ€™ve unfortunately got brain damage+NGMI ๐Ÿ“) ๐•๐ž๐ซ๐ข๐Ÿ๐ข๐œ๐š๐ญ๐ข๐จ๐ง: Verify lead list with Millionverifier and save โ€˜good emailsโ€™ If TAM is small+ want to increase lead listโ€”> Run risky/catch all emails through another tool such as scrubby ๐Ÿ”) ๐…๐จ๐ซ๐ฆ๐š๐ญ๐ญ๐ข๐ง๐ : Format company names with AI, otherwise youโ€™re gonna look like a bot saying: โ€œWould this be something worth exploring for Sams sweets llcโ€ ๐Ÿ•) ๐”๐ฉ๐ฅ๐จ๐š๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐ž๐ฐ ๐ฅ๐ž๐š๐ ๐ฅ๐ข๐ฌ๐ญ ๐ญ๐จ ๐ฌ๐ž๐ง๐๐ข๐ง๐  ๐ฌ๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž Using this process, you can get much more specific in your copy, according to who you are contacting. You come across more personalized while still automated and high scale which will increase reply rate (+bonus: improve deliverability health)
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Will save this for next time my card declines on a date
I'm a millionaire. You tell me to prove it. I show you my bank balance, but it shows a zero. You call me a liar, but then I show you a pending wire for a million dollars that's in the process of being cleared. It's not reflected in my account yet, but now it makes you believe me Why though? The proof was supposed to be the number shown on the bank balance, but somehow it shifted to the word "pending" instead? Again, the funds still haven't hit, nor is it a guarantee that they will. The bank could still flag it, delay it, or potentially even block it Really think about this. What actually "proves" whether something is true or not? What if your bank balance pointed to you being "broke" but there was a rich relative who recently passed away, had your name in the will, but you didn't find out about it yet? Does this actually mean you're not "wealthy" yet? Point is, the concept of "proof" is completely subjective. Guy with 7 figures shown in his Chase app can call himself a millionaire. Guy with 5 figures shown in his Chase app, but who genuinely believes that the business he started is worth 7 figures and time just hasn't caught up yet, can also call himself a millionaire. The "proof?" Well look at his confidence. His level of faith. His undeniable love for the game Act as if you're already the ideal version of yourself, as if you're already living out your ideal reality in the present moment, and it'd actually be true. Being able to generate that internal conviction is all the "proof" you need in order for it to be true Now it's just a matter of letting reality rearrange in the background, letting abundance flow to you according to the frequencies you're broadcasting out into the world. Whatever comes into your life, however and whenever it does, it'll simply serve as additional confirmation that continues to support the "proof" you already have in your mind, as opposed to creating the "proof" itself
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Would literally forfeit my left testicle to see Luke Belmar do an iq test Funniest thing about delusional people, is that they never realise theyโ€™re one of them
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OOO rate rn is crazy But itโ€™s not people on holiday. Legit 8/10 is maternity leave. Itโ€™s fucked
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When you forget to add spintax to a new campaign
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Just bought a low-ticket tax info product Thought it would be really usefulโ€ฆ. Course consisted of 5 90sec Tiktok vids Chat- did I get scammed?๐Ÿฅด
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When cold-emailing ecom brands, I used to mostly target by employee countโ€ฆ And it taught me how fucking bloated some companies really are Literally a 10man team doing $300k/year (RPE of $30k!) Either they doing the young Indian method๐Ÿคจ Or they famoosed VC to fund lifestyle
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Once theyโ€™ve responded positively I never let them goโ€ฆ.
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No reason you canโ€™t buy my shit in the psyche wardโ€ฆ Excuses
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Love seeing the Clay credits moveโœŠ๐Ÿฟ๐Ÿ“ˆ
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Q4 market takeover
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Donโ€™t think people realise the difference it makes if you actually target the right people according to your offer Targeting owners/ceoโ€™s/founders for a marketing offer will mainly attract penny pincher malnourished business owners HPP to loaded prospects=$
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A cheat-code to scale your agency: โ€”> Is actually getting results for your clients Trust, the case-studies will be worth it
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Tai acting like the service delivery is the hard about about an agency๐Ÿฅด
If I had no money & was starting from scratch in 2024, Iโ€™d build an email marketing agency. Then I would use AI to do 80% of the writing for me. Iโ€™d get 10 business owners to pay me $1k-$5k/month each to manage their email list. Iโ€™d charge based on frequency: weekly, 3x week, daily. In the past, you had to hire a lot of people for marketing agency. Now if you know how to use the right AI tools, you can do it by yourself.
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Just booked Lady Gagaโ€™s beauty brand ($100M+ company) Who said cold-email is dead๐Ÿ’€
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How to get better at cold email: Stop being a theory-junkie, trying to consume every guruโ€™s advice on best practises+ taking it as factual Insteadโ€”> test everything (in order of importance) eg: Direct call requests often outperform sales assets+soft CTAโ€™s for my campaigns
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Problem with โ€˜chad scalingโ€™ cold email and bumping volume up to 3k/day is the fact that most established bizโ€™s that have PMF โ€”>donโ€™t have the TAM to allow for my turbo-ramming degeneracy Either they solving a specific problem only a sub-segment of the market experiences Or are specialised in taking certain company from position A to position B (with the prerequisite that position A was achieved by a certain mechanism and can be utilised to drive to position B) Meaning: You have to get autistically technical to maximise opportunities from small TAM Or youโ€™re lucky enough to work with a start-up, in which caseโ€”> Grab your lube + start ramming๐Ÿฅ‚
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There's no denying that landing in google inboxes is a massive challenge rn (Whether you using google or outlook inboxes to send) Hope they just playing around and testing stricter rules/filters But rn apparently the best "patch" to this problem is filtering out all google emails from lead list and only sending to other ESP's Until either deliverability gets fixed as google has a drink and loosens up๐Ÿ•บ๐Ÿธ Or Waiting until you strengthen your inbox's reputation with other ESP's and marked less risky by Google.
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Take me back to the days when: "Love what you guys are doing at (company name)" Was good personalisation๐Ÿ˜ญ
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Are people really out here 'resting and assessing' 1/4 of their life?
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