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๐๐จ๐ฐ ๐ญ๐จ ๐๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐๐ง๐๐ฒโ๐ฌ ๐๐จ๐ฅ๐-๐๐ฆ๐๐ข๐ฅ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌโ> ๐๐ฒ ๐ฎ๐ฌ๐ข๐ง๐ ๐๐๐ญ๐ญ๐๐ซ ๐๐๐ญ๐:
๐) ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง:
Segment your lead lists according to different categories in your ICP. This can include niches/sub-niches/ tech stack etc.
(Start with sub-categories that you have the best case-studies for)
๐) ๐๐๐ญ๐ ๐ฌ๐๐ซ๐๐ฉ๐ข๐ง๐
Use databases outside Apollo (such as storeleads for ecom) to scrape domains and filter according to the segment youโre targeting.
(Can stay pretty broad here still)
๐) ๐๐ง๐ซ๐ข๐๐ก๐ข๐ง๐ ๐๐๐ญ๐ ๐ฐ๐ข๐ญ๐ก ๐๐ฉ๐จ๐ฅ๐ฅ๐จ:
Upload scraped lead list to apollo
Filter by company data:
- Company Location
- Employee headcount
- Filter out bad fits by excluding keywords and categories irrelevant to your ICP
Find people for companies and filter by job title:
Main decision makers:
- CEO
- Founder
- Owner
- CMO
- Add extra positions applicable to your offer+ICP
*We usually segmentize list further by separating Exec/C-suite positions and marketing positions.
(This is useful, as we can approach these 2 different personas differently in email copy)
๐) ๐๐ฑ๐ฉ๐จ๐ซ๐ญ ๐๐ฉ๐จ๐ฅ๐ฅ๐จ ๐ฅ๐ข๐ฌ๐ญ
If you use Apollo credits, youโve unfortunately got brain damage+NGMI
๐) ๐๐๐ซ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง:
Verify lead list with Millionverifier and save โgood emailsโ
If TAM is small+ want to increase lead listโ> Run risky/catch all emails through another tool such as scrubby
๐) ๐
๐จ๐ซ๐ฆ๐๐ญ๐ญ๐ข๐ง๐ :
Format company names with AI, otherwise youโre gonna look like a bot saying: โWould this be something worth exploring for Sams sweets llcโ
๐) ๐๐ฉ๐ฅ๐จ๐๐ ๐ญ๐ก๐ข๐ฌ ๐ง๐๐ฐ ๐ฅ๐๐๐ ๐ฅ๐ข๐ฌ๐ญ ๐ญ๐จ ๐ฌ๐๐ง๐๐ข๐ง๐ ๐ฌ๐จ๐๐ญ๐ฐ๐๐ซ๐
Using this process, you can get much more specific in your copy, according to who you are contacting. You come across more personalized while still automated and high scale which will increase reply rate (+bonus: improve deliverability health)
Will save this for next time my card declines on a date
I'm a millionaire. You tell me to prove it. I show you my bank balance, but it shows a zero. You call me a liar, but then I show you a pending wire for a million dollars that's in the process of being cleared. It's not reflected in my account yet, but now it makes you believe me
Why though? The proof was supposed to be the number shown on the bank balance, but somehow it shifted to the word "pending" instead? Again, the funds still haven't hit, nor is it a guarantee that they will. The bank could still flag it, delay it, or potentially even block it
Really think about this. What actually "proves" whether something is true or not? What if your bank balance pointed to you being "broke" but there was a rich relative who recently passed away, had your name in the will, but you didn't find out about it yet? Does this actually mean you're not "wealthy" yet?
Point is, the concept of "proof" is completely subjective. Guy with 7 figures shown in his Chase app can call himself a millionaire. Guy with 5 figures shown in his Chase app, but who genuinely believes that the business he started is worth 7 figures and time just hasn't caught up yet, can also call himself a millionaire. The "proof?" Well look at his confidence. His level of faith. His undeniable love for the game
Act as if you're already the ideal version of yourself, as if you're already living out your ideal reality in the present moment, and it'd actually be true. Being able to generate that internal conviction is all the "proof" you need in order for it to be true
Now it's just a matter of letting reality rearrange in the background, letting abundance flow to you according to the frequencies you're broadcasting out into the world. Whatever comes into your life, however and whenever it does, it'll simply serve as additional confirmation that continues to support the "proof" you already have in your mind, as opposed to creating the "proof" itself
Would literally forfeit my left testicle to see Luke Belmar do an iq test
Funniest thing about delusional people, is that they never realise theyโre one of them
Just bought a low-ticket tax info product
Thought it would be really usefulโฆ.
Course consisted of 5 90sec Tiktok vids
Chat- did I get scammed?๐ฅด
When cold-emailing ecom brands, I used to mostly target by employee countโฆ
And it taught me how fucking bloated some companies really are
Literally a 10man team doing $300k/year
(RPE of $30k!)
Either they doing the young Indian method๐คจ
Or they famoosed VC to fund lifestyle
Donโt think people realise the difference it makes if you actually target the right people according to your offer
Targeting owners/ceoโs/founders for a marketing offer will mainly attract penny pincher malnourished business owners
HPP to loaded prospects=$
A cheat-code to scale your agency:
โ> Is actually getting results for your clients
Trust, the case-studies will be worth it
Tai acting like the service delivery is the hard about about an agency๐ฅด
If I had no money & was starting from scratch in 2024, Iโd build an email marketing agency.
Then I would use AI to do 80% of the writing for me. Iโd get 10 business owners to pay me $1k-$5k/month each to manage their email list.
Iโd charge based on frequency: weekly, 3x week, daily. In the past, you had to hire a lot of people for marketing agency. Now if you know how to use the right AI tools, you can do it by yourself.
How to get better at cold email:
Stop being a theory-junkie, trying to consume every guruโs advice on best practises+ taking it as factual
Insteadโ> test everything (in order of importance)
eg:
Direct call requests often outperform sales assets+soft CTAโs for my campaigns
Problem with โchad scalingโ cold email and bumping volume up to 3k/day is the fact that most established bizโs that have PMF โ>donโt have the TAM to allow for my turbo-ramming degeneracy
Either they solving a specific problem only a sub-segment of the market experiences
Or are specialised in taking certain company from position A to position B
(with the prerequisite that position A was achieved by a certain mechanism and can be utilised to drive to position B)
Meaning:
You have to get autistically technical to maximise opportunities from small TAM
Or youโre lucky enough to work with a start-up, in which caseโ> Grab your lube + start ramming๐ฅ
There's no denying that landing in google inboxes is a massive challenge rn
(Whether you using google or outlook inboxes to send)
Hope they just playing around and testing stricter rules/filters
But rn apparently the best "patch" to this problem is filtering out all google emails from lead list and only sending to other ESP's
Until either deliverability gets fixed as google has a drink and loosens up๐บ๐ธ
Or
Waiting until you strengthen your inbox's reputation with other ESP's and marked less risky by Google.
Take me back to the days when:
"Love what you guys are doing at (company name)"
Was good personalisation๐ญ







