Mackay Bell (@mackaybell) header
Mackay Bell (@mackaybell) profile picture

Media consultant, sci-fi author, and SI creator. Partner in @hypergeekstudio. Currently in production on the Grok Imagine feature film: Fat People Dancing. #FPD

Burbank, CA
Joined December 2009
The secret of AI video was lost on the battlefield. We found it. #GrokImagine #xAI #GrokFun #FunnyAI
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DAY 9 - Grok Imagine Feature Here are four versions of the Fat People Dancing billboard coming together from objects in the alley. All four work. So which one goes in the film? That's the strange new problem with SI filmmaking. You can generate limitless versions of any clip, and no two are the same. Some have obvious defects, like a missed line, a blocking error or a melting hand. Those are easy to toss. But many just give you a variety of good alternatives. So how do you choose? Do you take the first good one? What if a better take is waiting a few generations later? When do you stop? The answer, I realized, is Walter Murch's Rule of Six. In his classic book on editing, In the Blink of an Eye, Murch ranks what makes a cut work, with a percentage for each: Emotion (51%) Story (23%) Rhythm (10%) Eye trace (7%) Two-dimensional plane of the screen (5%) Three-dimensional space (4%) Emotion outweighs everything else combined. And that's the answer. You stop when the emotion hits. You can generally tell when a clip lands the right emotional beat: "Oh, that's good." After that, you rarely get the same feeling again, and you can move on. When more than one clip makes that emotional connection, you move down the list. Does clip A or B tell the story better? Does A or B have a better rhythm? And so on. What strikes me is how much of the creative discussion about AI video, especially the emphasis on storyboards, focuses on rules 5 and 6: building a perfectly consistent two- and three-dimensional space. I agree with Murch that those are the least important parts of creating a cut film. Which might be many AI videos feel stiff and don't connect emotionally. Which of the four would you pick? We picked the one that made us say, "Oh, that's good.” #FPD #FatPeopleDancing #GrokImagineFeature #NoScriptNoStoryboard #GrokImagine
🤖 Made with AI
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Mackay Bell retweeted
MAMA, LOOK!!!!! 👀 These last 24 hours have been completely overwhelming with all the comments, messages, and emails (some of them containing opportunities I would’ve begged for a few months ago.) All this from one post. It’s so funny that I’d been praying for something like this to happen for the last two years (especially earlier this year, when I was down bad and under tremendous stress). But it decides to happen NOW, right after starting the best full-time position I’ve ever had. 🤣🤣 Like, maaaaaan, this would’ve been a lifesaver 5-6 months ago! God is funny sometimes. It almost feels like my storehouse is overflowing for real! But I 100% need to log off for like a day to process all of this. 😅 All this dopamine CANNOT be good for my brain, and I have an hour-long edit to finish for my ACTUAL job. (Also, hello to all the new faces!!!)
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Mackay Bell retweeted
$6 a gallon for beef!
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One of the wildest weapons in martial arts movie history. 🥋 Master of the Flying Guillotine (1976) is a kung fu cult classic packed with outrageous action and inventive fight sequences. Watch it on Pulp Time. tinyurl.com/motfgpt1
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Social media pages are marketing. All of them. Treat them like it. Calling out egregious companies is noteworthy. Dunking on other creators is petty. Learn the difference. Every real opportunity comes through a relationship, and nobody of merit wants to work with someone miserable. That’s why some people live on here all day and I’m on here between jobs. Here's some art.
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DAY 8 - Grok Imagine Feature I have huge admiration for directors who fill their films with striking uses of color, like Wes Anderson's meticulously planned palettes, or Bertolucci and Vittorio Storaro's color theory in The Conformist and The Last Emperor. But I lean more toward how Tarantino uses color. It's brilliant too, but it doesn't call attention to itself. It hides in the narrative. I'm more of an "it needs to further the narrative" guy than a "show off the director's visual style" guy. Not that there's anything wrong with showing off. But many directors try and fail to achieve Wes Anderson. I lived through the inception of the pretentious horror of digitally grading every single film in teal-and-orange. Twenty some years ago, I sat in a post-production facility with a supposedly expert color timer and asked, "Why does the director want to make every shot look the same?" The angry reply was, "Because it looks great!" It didn't. Still doesn't. It seriously needs a military intervention. So on Fat People Dancing, I had no interest in wasting time making a color statement. On my own films, I'm a guy who shoots guerrilla style in an alley, timed by how long it takes before the store owner calls the cops. Afterward, in editing, I might say, "Wow, that sign with the red lettering is really cool. Maybe I'll hang on it a few more frames." Discussing a Super 16mm gradient with Grok seemed like the only decision I needed to make to give the film a unique look. Done. Let's move on to the narrative. What do I cut to when he steps off the landing? But then a conversation with Grok about Riley Brooks went down a rabbit hole. We invented a fictional Disney Channel supporting character who stole the spotlight from the stars. Super savvy about branding, she gets her own show and leverages it into a pop career (even though she can't sing or dance). That's how I bumbled into pink and blue. She's smart enough to make them her signature colors (kind of tomboy androgynous, but not really). Then I put her on Walter's phone. Then I tossed her colors into the credits. I realized they could be a theme, one that contrasts strikingly with the drab of Walter's world. Her colors and her pop persona loom over the film. He's her opposite, trapped in a world she confidently dominates. It's something I never would have thought of on my own, unless I had a great art direction staff to talk to on someone else's dime. I do have opinions, just not the time (or money) to pursue them. But thanks to Grok, Hyper Geek Studio has the most amazing world-class art department to work out these kinds of details. See what you think. It's likely to be a big theme throughout the film. #FPD #FatPeopleDancing #GrokImagineFeature #NoScriptNoStoryboard #GrokImagine
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Yes, you can learn to adapt to the ups and downs of being a writer in Hollywood, and depending on the approval of others to get anything accomplished. Waiting for a phone call that might change your life or set you back. Or never comes. At the end of your life you can assess whether it was worth it. Or you can just write your own stories and self-publish them and make your own films with AI. teapaw.org/spyderdobro/status/211…
You will get signed at some point as a writer. You will lose representation at some point. You will have momentum. You will lose it. You will get an actor attached. It will fall apart. The ups and downs are part of this writing journey. Be less hard on yourself. Enjoy.
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This kind of stuff is why I don't care at all if the studios burn. They have been exploiting people for far too long and we just keep giving them a pass because their exploitation gives us pretty moving pictures to look at. We are finally getting the tools so that creators can leave these studios behind. We should be coming together. We need to stop arguing with each other over which tools and techniques are valid and realize we are all on the same side. The industry doesn't care about you or your stories or your art. If you become one of the lucky ones that they deem worthy of their attention, they will squeeze the life out of you searching for every penny and when nothing more can be extracted they throw you away like trash. Because that's what you are to them, trash.
Jim on Chris Farley, quite the peek behind the SNL curtain.
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DAY 7 - Grok Imagine Feature How do you keep character consistency? For most of our HGS cartoon videos, we didn't worry about it much. We love the style of cartoonists like Bob Clampett, Tex Avery and John Kricfalusi, who did a lot of off-model animation. And those videos were just tests, so we were trying to find the best look for each character. (The early Simpsons characters changed radically as the series went on.) But mostly it was because we knew Grok Imagine was evolving, and it seemed like a waste of time to worry about it too much. There were a lot of other things to learn about the tool while it sorted out character consistency. For our Odyssey contest video, we didn't want to break the illusion, so we spent more time on it, mostly by capturing video frames and using those as references. But midway through, we started testing character sheets, and they seemed promising. So for this feature, we're definitely using them. The problem is, there's no agreed-upon standard. We've seen a variety of different styles. The team behind the official Grok Imagine Odyssey series says your sheets only need one close-up plus a front and a back view. (And a new sheet for each costume change.) We're still testing, and we aren't sure that's right, but we might try it on a couple of characters. Below is our first character sheet, which seemed to work pretty good. But because Walter's hands were in his pockets, his fingers sometimes came out too thin. Also, because we didn't have a back view, Grok Imagine would sometimes create a new logo for the back of his shirt. So we fixed that. Finally, based on suggestions from other creators, we cut off his head in the long shots, forcing Grok to go back to the close-up for the face. That seems to work better so far. Some of the medium shots of Walter had gotten soft, as if Grok were enlarging the face from the full-figure references rather than shrinking it down from the hero close-up. The best practices for reference sheets are still being refined, but here are some of the one's we're working with currently. #FPD #GrokImagineFeature #NoScriptNoStoryboard #GrokImagine #FatPeopleDancing
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Mackay Bell retweeted
Day9: Can I make a feature film with AI while I'm writing the screenplay in 50 days? Today I built an exterior set and walked my characters around the interior space to get a feel for it. I also explain how I block scenes with chess pieces and break down crossing the axis (the 180-degree rule). Please Like, share and subscribe to follow my journey! 🙏 Also on youtube.com/@LisaRFoster
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Mackay Bell retweeted
I think what 𝕏 is becoming is deeply tied to Elon Musk's vision of humanity. And to his relationship with free speech. The narrative that "social media is destroying our brains" has always deeply annoyed me. It's the exact same argument we hear today about AI: "AI is going to make us stupid." Before that, it was TV. Before TV, radio. Plato was already warning that writing would kill memory. Every generation, the same fear, the same culprit. But technology has never destroyed anything on its own. Every technology is neutral. A social network is an amplifier. It amplifies whatever you put into it. The real question was never "should social media exist?" It was "who writes the rules, and in service of what vision of humanity?" For 20 years, the people who designed the major platforms made a choice. They made a pact with the left-wing ideology that has been rotting our institutions. One-sided moderation, shadowbans, truth decided by committee. An ideology built on a lie: the idea that people must be protected from reality, that they're too fragile to hear anything that challenges them. And when you scale a lie to billions of people, everything becomes abject. Censorship breeds resentment, algorithms reward outrage, and public conversation rots from the inside. Technology didn't damage our brains. The lie we put into it did. 𝕏 today is the opposite. Picture a giant shit filter. At first, it runs slowly. The water is murky, it overflows, everyone screams that it's worse than before. But the filter doesn't stop. It speeds up. Community Notes, free speech, an open algorithm, creators paid for the value they create. Every day, a little more sludge caught. A little more clear water flowing through. The result: 13 minutes on average per visit. Ahead of Facebook, Instagram, Reddit and TikTok. Not because people got hooked. Because they find something here they can't find anywhere else: a real conversation. Thank you Elon. You're building what nobody else dared to build: a smart nervous system for humanity. Not a crutch that thinks for us. A lever that lets us think together. A real step forward for humanity.
Anyone with a brain is on 𝕏
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This is the single most insightful thing I have ever heard about the changing landscape of modern business. Haters are gonna hate, but there is a reason he is the most successful venture capitalist of all time. And no, it's not just luck. Respect. 👊
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Mackay Bell retweeted
it’s ironic that ‘pick up a pencil’ is an anti-AI trope because AI is making drawing skills more valuable than ever. great illustrators can storyboard with precision and create one of a kind characters and styles - and video models will soon be flawless at interpreting them.
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They made me tap the sign. 1. Works created with AI can receive copyright protection when they have sufficient human authorship. The rules for determining that authorship are not substantially different from works created without AI. 2. The Copyright Office has registered more than 7,000 works that include AI material following its guidance. (Which is not law, just guidance to current laws. Human authorship is protected regardless of what tools you use.) 3. You don’t need to register your work, AI or non-AI, if you don’t want to. (Generally only when you decide to sue someone for violating your copyright.) You can register later at any time if you choose to. 4. Anyone who copies a work created with AI can still be sued for copyright infringement. teapaw.org/karatademada/status/21…
🤖 Made with AI
This AI creator goes viral with this absolutely beautiful video, and people think they have the right to steal it. And the comments justifying it are disgusting. “You don’t own it because it’s AI.” “AI content can’t be copyrighted.” “You didn’t even make the video.” Since when did using AI mean someone’s time, creativity, effort, and artistic vision have no value? You can dislike AI all you want. But that doesn’t give you the right to take someone else’s work and pass it off as your own. And the idea that ALL AI-generated content is automatically free for anyone to use is simply false. You don’t have to respect the tool. But you should respect the person behind it. How did we get to a point where stealing someone’s creative work is celebrated simply because AI was involved?
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Mackay Bell retweeted
The new anti AI talking point is in: “The bubble is bursting right now!” This is supposed to be a triumphant herald of the end of AI. They don't get it - even if every single AI company fails right now - it's too late. Local modals are close enough. With local models anyone could build more capable models. We could bootstrap ourselves back in no time. They're living in a world that doesn't exist anymore.
Call us whatever you want. We’re still taking over.
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PsyopAnime is truly pioneering a new media modality. Not only his use of AI is incredible, as it looks genuinely good, but the true value lies in his uncanny human ability to capture the zeitgeist in a radically fast, sharp, edgy manner, often in a matter of hours. We went from poorly drawn static 2D political cartoons in the daily newspaper to this.
Jim Cramer is a legend
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Mackay Bell retweeted
Happy Halloween 🎃 I've loved watching everyone's Halloween shorts this month. AI isn't outsourcing anyone's creativity. It's letting it out. Here's my final one: SMASHED, a Fun Size Halloween short. Made with @invideoOfficial.
"AI movies have no soul" is the laziest critique in film right now. The soul was never in the puppets or the camera. It's in the choices. Which take. Where to cut. What the kid does with his eyes when the candy starts to move. I made every one of those choices. The machine just rendered them. Take One: a Fun-Size Halloween short. Made with @invideoOfficial.
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Mackay Bell retweeted
Anti-AI Art bias is privileged gatekeeping Having the time and resources to learn to make art by hand is reserved for the very wealthy (globally speaking) AI is a paintbrush for the mind
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