Fractional CMO
Warszawa, Polska
Joined August 2009
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Dostan Mishelov retweeted
I've sold for Shopify, Canva and even trained 10,000+ copywriters.
Here's exactly how to make an offer so good clients feel stupid saying no:
Dostan Mishelov retweeted
We’ve made a lot of money with paid ads.
Here are 5 of our BEST performing formats ever:
(bookmark)
Dostan Mishelov retweeted
You do these 5 things on your profile and you will beat 90% of Google Business Profiles.
I looked at 14,140 profiles. 9.1% have all five. Everyone else is missing at least one.
List 15 or more services. Each one a keyword people search, not what you call it in the trade. 39.7% of profiles have 15.
Go back into every service and write a two to three sentence description. 14.7% have written one on even a single service. This is the field almost everyone skips.
Write the profile description. 750 characters: your primary keyword, your city, your services, what makes you different. Not "quality service, family owned." 77.5% have written something. 10.6% use 700 characters or more.
Photos. Google reads them and catalogs what it sees: bathrooms, kitchens, pipes. 52.4% have 20 photos. 17.9% have 100. Take a few after every job.
Fill every attribute Google asks about. Appointment required, restroom, whatever is there. 56.5% have filled in any.
Services with descriptions on them are the two rarest. Do those two alone and you beat 87.4%.
Dostan Mishelov retweeted
financial services is one of the hardest niches on meta ads...
but we cook and print in it anyway.
so we're giving away the whole blueprint we're using:
built for tax, debt, lending, credit repair, insurance, mortgage and real estate businesses that are done with rejected ads and junk leads
it's the system behind one finance client's last 30 days:
846 leads, best ad at $5.21 a lead
part 1 is all about why finance ads die on meta.
you fix that before you write a single ad
here's what's inside:
1) the bans. the 3 ways finance accounts die, the words that get you rejected, and where the disclaimer actually goes
2) the test. 3 ads, same offer, same audience: $5.21 vs $10.44 vs $34 a lead, and why the cheap one won
3) the hooks. the 3-part formula behind the $5.21 ad, with hooks for every money niche
4) the AI kit. a master prompt + 5 claude prompts that turn your sales calls into compliant ads
5) the formats. the native formats pulling the cheapest leads, and what flopped
6) the form. our instant form setup and the 1 hour callback
7) the structure. one engine, room to test, and why we never duplicate a winner
8) the scale. what happened when we doubled the budget (cost per booked call went from $11 to $26)
9) the swipe file. 33 finance ads that have been running 6+ months
10) the launch checklist
bonus:
the realtor who fired zillow ($6,750 in ads, $43,575 in commissions) and the credit repair company that collected $55,296 in 90 days
PS. in finance the offer is rarely the problem.
the framing is.
that's why the $5.21 test comes before the hooks.
and it's yours free 👇
comment "FINANCE" + repost and i'll send it over
(must be following so i can DM you)
Dostan Mishelov retweeted
If you run a plumbing, HVAC or electrical company, these are the directory listings we recommend you get on.
We set up 50 core listings for every home service company we start with.
Here's the list, and why each group matters:
(Bookmark this)
One rule covers all of them: use the exact same business name, address and phone number as your Google Business Profile. If your profile shows a tracking number, that same tracking number goes on every listing.
1. The maps
> Google Business Profile
> Apple Business Connect, which controls how you show up in Apple Maps, the default map on every iPhone
> Bing Places, which feeds Bing Maps and Bing search
2. Where homeowners check you out before they call
> Yelp
> BBB
> Facebook
> Nextdoor
> Angi and HomeAdvisor, which share a parent company but still run as two separate sites
> Thumbtack
3. The data aggregators
> Data Axle
> Foursquare
> TransUnion's Digital Business Profile, which used to be Neustar Localeze
These push your info out to navigation systems, apps and smaller directories. BrightLocal reports that Foursquare's data is used by apps like Uber and Nextdoor, and by ChatGPT.
4. The older directories that still show up in search
> Yellow Pages, which shares a network with Superpages and DexKnows
> Manta
5. Your trade and your town
> The dealer or installer locator for every brand you install, like Carrier, Trane, Lennox, Rheem or Generac
> Member directories for the associations you belong to, like ACCA, PHCC, IEC or NECA
> Your local chamber of commerce
Why it matters:
> Google checks your profile against the rest of the web. When your name, address and phone match everywhere, there's less for it to doubt.
> Homeowners look you up on Yelp, the BBB and Nextdoor before they call.
> ChatGPT and Google's AI answers pull business info from sites like these, not just from Google.
How we set them up:
> Clean up old addresses, old phone numbers and duplicate listings first
> Then build the core 50, all matching the Google profile
> Do Yelp and the other sites that verify by phone by hand, so they don't hold up the rest
Dostan Mishelov retweeted
every founder has to be a marketer now...
this free loop turns your posts into marketing for what you build.
if you can build but can't get attention, steal it and run it with Claude:
1. find outliers
track 20-30 accounts with Grok Bot that sell to the same buyers you do. have Claude divide each post's engagement by that account's median. the posts way above normal are topics your buyers want.
2. write 5 hooks
have Claude write at least 5 clearly different hooks for every topic, each leading to the problem your product solves.
3. run the swap-the-logo test
if a competitor could post the same thing with their name on it, rewrite it.
4. test it in 2-3 formats
long image, carousel, short video. if none beat your usual posts, skip the topic and move on.
5. repurpose the winner
post the same topic in other formats, with a new hook each time.
6. turn it into an article
put in everything from the posts that worked, answer the questions people asked in the replies, and show where your product fits in.
7. quote the article 3+ times
try a different format each time so it reaches more people, and link your product in the replies.
then run the loop again on the next topic, and track which posts send people to your product.
Dostan Mishelov retweeted
This feels borderline illegal to do to local business owners lol
A single 3-location roofing or dental company spends $30,000/mo on Google Ads just to make their phone ring
& their $18/hr front desk girl lets 40% of those calls go straight to voicemail while she scrolls TikTok
That's why I laugh when guys try to sell $2,000/mo "marketing retainers" or build B2C apps for broke kids
To a 58yo roofing or medspa millionaire, 1 missed phone call = a $15,000 roof replacement or a $12,000 surgery walking across the street to his competitor
U don't even have to guess which business owners have this problem bc their own customers snitch on them in public on Google Maps
Open Google Maps in any rich suburb (Scottsdale, Dallas, Miami, Orange County, Buckhead)
Type in high-ticket local niches where 1 customer is worth $5,000+:
- "Roofing contractor"
- "Dental implants"
- "Personal injury attorney"
- "Medspa"
- "HVAC installation"
Click on companies w/ 50+ reviews, open their 1-star & 2-star reviews & search these exact words:
- "voicemail"
- "no one answered"
- "never called back"
- "rude receptionist"
- "couldn't get an appointment"
Every single 1-star review w/ those words is a customer who tried to hand that owner $10,000 & got ghosted by his own front desk
Now wait until 5:15 PM (15 mins after his front desk clocks out)
Call the business from ur phone & screen-record it ringing 6 times & going straight to a dead voicemail box
Then spend 4 minutes spinning up a voice AI demo pre-loaded w/ their exact services, pricing & address that answers on ring 1, quotes the job & texts a calendar booking link mid-call
Text the owner's cell (pull it off trygtm. com) 3 things back-to-back:
1. A screenshot of his own 1-star "never called back" review
2. The screen recording of his phone going to voicemail at 5:15 PM
3. The phone number to test his new AI receptionist: "Call this number & pretend u're a homeowner w/ a leaking roof"
When a 60yo millionaire calls that number from his F-250 & hears an AI answer in 1 second w/ his company name, quote the job & text him the booked appointment, his jaw hits the floor
U charge $10,000 upfront + $1,500/mo to plug it into his calendar, CRM & old dead lead list
U take $700 out of his deposit wire, pay a dev in our Discord to hook up the backend over the weekend & keep $9,300 profit on Monday morning
Devs are the commodity bro, the guy who finds the bleeding pipe & closes the owner gets 93% of the money
If u want my exact outbound stack + access to my devs to fulfill ur deals, apply for AI Frontrunners --- > timchao. ai
Dostan Mishelov retweeted
Ur $20 ChatGPT & Claude subscription is worth $10,000 a month
Not joking btw
Most guys w/ a $20 AI login are using it to rewrite work emails, summarize PDFs, or ask for a push-pull-legs workout
The 1% who understand what a $20 AI login actually unlocks are using it to bill 60yo business owners $5,000 to $15,000 a pop
Here is the exact dollar value sitting inside ur $20 AI subscription rn (and what businesses pay for each play):
1. The Dead-Lead Graveyard Text Bot ($7,500 to $15,000 per deal)
Every gym, med spa, roofer & car dealership has a dusty spreadsheet of 2,000 to 10,000 old leads who asked for a quote last year & never bought
The owner already spent $50,000+ on ads to get those phone numbers & now they sit in a folder doing zero
U plug in an AI SMS sequence that texts all 5,000 leads like a real employee ("Hey Sarah, did u ever end up getting ur roof looked at or are u still getting quotes?")
It books 30 to 50 jobs in 72 hours out of thin air. Owners happily wire $7,500 to $15,000 bc it makes them $40k+ in week 1
2. The $3,000 Pilot --- > $30,000 Overhaul Wedge
One of my guys Jake sold a business owner a small $3,000 AI pilot just to get inside the building
Once ur inside their back office u see 4 employees manually typing PDF invoices & order forms into spreadsheets for 6 hours a day
Jake used Claude to map out every bottleneck in their office & turned that $3,000 pilot into a $30,000 overhaul check from the exact same client
3. AEO / Getting Recommended #1 by ChatGPT ($2,500 down + $1,500/mo)
Millions of rich customers now ask ChatGPT "Who is the best implant dentist in Dallas?" instead of searching Google
Go test 10 dentists in ur city on ChatGPT rn. 9 of them don't even show up
Using Claude to rewrite their site schema, directory citations & Q&A pages so ChatGPT recommends them first takes a weekend & sells for $2,500 upfront + $1,500/mo
4. The 24/7 Voice AI Dispatcher ($5,000 down + $2,000/mo)
Plumbers & AC companies lose $45,000/mo missing 5 phone calls a day after 5pm
U let the owner call a live AI voice clone on his own phone for 60 seconds, charge him $5,000 + $2,000/mo, & pay a dev $650 once ($45/mo to run)
5. The $750/mo Takeout Phone Printer ($15/mo cost)
Chinese takeout & pizza shops have a guy at the register trying to bag food w/ a phone wedged on his neck while 3 callers hang up
U install a bilingual phone-order AI for $750/mo that costs u $15/mo in tokens, & clone the exact same setup across 15 restaurants on ur street
How to get ur first buyer in the next 7 days:
- Step 1: Paste those 5 offers into Claude & ask: "I'm calling [Niche] owners today. Rank these 5 by how much money it makes them in 30 days & write me a 30-second cold call opener"
- Step 2: Pull 200 owner cell numbers off Apollo ($50)
- Step 3: Call & pitch the result ("We'll book u 15 extra jobs in 30 days or u pay $0")
- Step 4: Record the call w/ Fathom, hand the transcript to an engineer for 15% of the deal, & keep the rest
Chris joined us & went $4k --- > $8k --- > $2.5k --- > $7.2k + $2k/mo recurring running this menu
I don't do fake guarantees in AI Frontrunners, I do minimums: 1 to 3 closed deals in ur first active month or ur not working
We hand u the exact scripts, the live phone demos & my dev team who builds what u close at timchao. ai (link in bio)
Dostan Mishelov retweeted
𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 𝘁𝗶𝗽: the $20 plan now runs your whole session on Opus 5.5 by default. To make your quota last longer, switch the main session to Sonnet 5.5 and keep Opus on call with /advisor.
Launch with claude --model sonnet --advisor opus to make Opus 𝗮𝗻 𝗮𝗱𝘃𝗶𝘀𝗼𝗿 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀. Sonnet 5.5 keeps doing the work and calls Opus in at three moments:
→ Before committing to a plan: is it right?
→ When the same error keeps coming back: am I heading the wrong way?
→ Before saying "done": did I miss anything?
Opus reads the whole session and gives advice. Sonnet still writes the code.
Hand the tree and this prompt to Claude Code to set it up 👇
"Set up my Claude Code to match this tree:
1. For the three subagents in the tree, check ~/.claude/agents and .claude/agents first. Reuse fitting ones, and propose new ones only for missing roles. Set the ones that read code and look up docs to model: haiku, and the one that edits code and runs tests to model: sonnet. Leave any subagent that already sets a different model alone, and list it.
2. In ~/.claude/settings.json, set model to sonnet and advisorModel to opus.
3. Check these environment variables and report them without changing anything: CLAUDE_CODE_DISABLE_ADVISOR_TOOL turns the advisor off, and so does DISABLE_TELEMETRY or anything else that stops flag fetching. CLAUDE_CODE_SUBAGENT_MODEL_FORCE forces every subagent onto one model. Then check the version: if Claude Code is older than 2.1.293, tell me (in earlier versions, haiku still meant Haiku 4.5). Don't upgrade it yourself.
4. Add one rule to ~/.claude/CLAUDE.md: ask the advisor before committing to a big plan, when the same error shows up a second time, and before calling a long task done.
Show me the changes first. Don't edit any files yet."
code.claude.com/docs/en/advi…
Dostan Mishelov retweeted
You can hire a full-time social media manager for about $50 a month.
This is what that looks like in our business:
- AI turns what I already said on video into posts
- Paper designs them, about $16 a month
- Buffer schedules them, $5 a month
The whole content stack comes to about 33 quid a month at most.
The part AI can't do is the ideas and the taste. That's still my job.
So record the raw idea once, then let the stack turn it into a week of posts.
What are you paying for content right now?
ALT Samson Marks
Dostan Mishelov retweeted
7 reasons your marketing sucks…
1. You don’t actually care enough about it. You think being good at what you do is enough. You think you can have a profitable business without taking marketing seriously.
2. You don’t know your numbers. You think you can close 1 in 10 of your leads, when actually you need closer to 50 leads per sale to be healthy.
3. You’re relaxed about who you target. You’ve chosen a weak ideal customer persona and even then you’ve not clearly mapped what drives them. You might even deliberately be targeting someone without a budget or without a desire. You never disqualify anyone or advise against them buying.
4. You talk to people after it’s too late. You talk about your solution to people who are solution aware instead of talking to people about a problem when they are only just becoming problem aware.
5. You expect customers to be self-aware. You think people understand what’s holding them back, why their life is harder than it needs to be or what’s driving them.
6. You expect customers to be mind readers. You think they understand your solution fully, they know about the relevant experience you have, they trust you because they know about the good work you’ve done and they full comprehend their options and the pricing.
7. You think customers make rational decisions including buying the thing they need as soon as it’s logical to do so. You think they’ll go from zero purchases to a big purchase in one jump. Or that they’ll trust you quickly.
Dostan Mishelov retweeted
I was asked how to make better mechanisms, this might the most amount of sauce I shared so far, so had to share it on Ecom X:
I'd say first off that often a UMP + UMS isn't even needed, you gotta make sure the market is between stage 3 and 4 sophistication
If not then you end up sounding like an annoying nerd trying to explain something "BuT aCtUaLlY"
Once you established that you need a mechanism my best tip is named "Familiar Unfamiliar" basically what it means is combining the new information you're trying to teach with the channeling of existing beliefs
For example:
'The reason you can't lose weight is because after menopause the body isn't the same anymore' (Familiar) and 'it generates a biofilm preventing nutrients from being absorbed' (Unfamiliar) 'acting as a barrier between nutrients and your body' (Familiar)
What you need is Bromelain, 'Bromelain melts through the biofilm' (Unfamiliar), 'it's also the ingredient in pineapple that gives it that tangy taste' (Familiar)
But our bodies are only capable of absorbing 5% of digested Bromelain. (Extending mechanism because stage 4)
This is why you need to pair it with black pepper extract, 'which increases absorption by up to 2000%' (Unfamiliar), 'it's like creatine for your small intestine' (Familiar)
[Adding a cheeky objection handler ->]
'The reason no other supplement combines these 2 ingredients is because they grow in 2 opposite sides of the world' (Unfamiliar), and 'big pharma is mostly looking to cut costs and make bigger profits' (Familiar)
Hope this helped, I don't think I ever poured this much condensed sauce
But yeah this should take a mechanism from 6/10 to 9/10
Dostan Mishelov retweeted
I don't think y'all understand...
I built my entire career off of mastering this nerdy skill
Sentences drive the world (!!)
Dostan Mishelov retweeted
Do not thank me later, and do not bookmark this website.
aiengineeringfromscratch.com
It will not make you a billionaire, but it will change your life
Dostan Mishelov retweeted
The fastest way to become a Top 1% Creative Strategist is to master the feedback loops.
Break down your ads, understand what worked and what didn’t, and apply those learnings to your next iterations.
Sharing a detailed video/static ad breakdown prompt by @harrydalmege.
Pro tip: Analyse the ad manually first. Build your own hypothesis, then run the prompt to see what you might have missed.
Use AI to sharpen your thinking, not replace it.
- Vella
Doc : docs.google.com/document/d/1…
Dostan Mishelov retweeted
I spend all day every day thinking about the intersection of AI and ad creative.
I've spent thousands of hours and billions of tokens trying to find the right ways to use AI to make ads.
Here's a recent keynote I gave at Smart Marketer Live titled 'The Rise of the One Person Creative Team'.
Recorded on 19th October 2026.
Timestamps:
00:00 Intro
00:42 A lot has changed over the last 12 months
01:10 A story about my friend Matt
02:43 More volume = AI slop?
03:50 The message is everything
06:58 What does it mean to focus on the message?
10:01 AI workflows for research
10:55 The weekly research pack
14:28 Knowing what to hand over to AI
16:15 Creative operations AI workflows
24:25 Video editing workflow
33:37 Turn your processes into skills
35:01 Have everyone document how they work
37:28 Having conversations about AI with the team
39:16 Sharing skills across the team
42:42 Action plan to implement this
45:18 How Parker can help you
Dostan Mishelov retweeted
11 things you need to learn to become a marketing engineer
It's the most in-demand job right now👇
1/ Get Claude Code and a GitHub account ASAP
-> The only way to win is to outship everyone: more ads, more posts, more everything. Claude Code makes you 100x faster and turns it all into repeatable processes
2/ Learn the dark secrets of marketing
-> Black hat SEO, parasite SEO, affiliate networks, expired domains, hidden prompts that make ChatGPT recommend you, mass press releases, gaming AI Overviews with YouTube, etc
3/ Learn to build a content machine that makes 100s of pieces a week
-> Anyone can make 1-2 cool videos, but 100s a week is the part most teams never crack
4/ Run evals to find the best AI model for each task
-> Test models side by side on statics, videos, text and scripts. It raises the quality of your work tremendously
5/ Use programmatic SEO to build a page for every search your buyers make
-> Pages like "CRM for dentists" or "HubSpot vs Salesforce" rank first for those searches. Claude Code makes 500 in a day
6/ Know that attribution lies to you
-> Add "Where did you find us?" to your signup form. The real source is often very different from what analytics says
7/ Become the "I know a guy" person with contacts at the best agencies
-> When the team needs a video editor, an SEO agency or a media buyer, you know who's best and get it done the same day
8/ Build an ads agent that runs your account
-> It checks Meta and Google hourly, pauses ads above 3x target CPA, scales 3-day winners by 20% and logs every move to Slack
9/ Make AI video ads at scale, since every 100 new ads cut CPA by 30%
-> One demo and a 30-second script become 100 UGC-style ads with Wan, Seedance, Kling and ElevenLabs
10/ Accept that the scoreboard resets every morning
-> Algorithms push fresh content daily, so every morning you get a new shot at winning users with better content, and more of it
11/ Make ChatGPT recommend you, your #1 priority
-> Get to #1 in ChatGPT answers and you've saved your company. It's an endless source of free clients
Created by growth hackers at Ryze AI
Dostan Mishelov retweeted
The show rate on our own offer just hit 80%+
Here's our EXACT pre-call sequence:
(7 steps)
Dostan Mishelov retweeted
2) Spokenly.app + Parakeet Ultra. Первый это бесплатное приложение, второй - речевая модель, тоже бесплатная, ставится в настройках. Поддерживает много языков, в том числе мой родной.
В приложении есть как диктовка на маке, так и транскрипция файлов.
