After a 17 hours of studying App Store optimization (ASO) for a new iOS app, this is my summary: - Use @AppFollowIO and @MobileAction to find keywords for free - Filter Keywords by >15 Popularity & <55 Difficulty - You want popularity around 30 for each keyword - Apps that rank 1st for keywords with combined popularity score of 50, get about 100 downloads a day - You have a traffic problem if you < 15 downloads a day. - Need about 100 Ratings, then don't need to focus on it any more - Give free lifetime deals with AppAdvice can give you ratings boost you need. - Put your brand name at the end of the Name, unless you are popular - Good visuals and video do wonders for App listings. - Study your competitors (Assume they have done most of the hard work) - Start with a limited feature set. - Apps are focused, keep it simple. - Concentrate on downloads, then monetisation - Use your phone to see what is happening in the actual store and note the autocomplete suggestions. - Download, experience and make notes of the top 5 apps in your niche to help with feature set and get ideas. - First 7 days in Apps Store, you get a traffic boost - don't waste it. - ASO is an iterative process, therefore invest in tracking. (h/t @matteo_spada & @TryAstroApp ) - Try to find good keywords, not in the title of competitors - Do not repeat words in your name and subtitle. - New apps should target long-tail keywords - The answer you need is in the top 5 results of the store - The order of your keywords matter from Name to Subtitle to Keyword Field. - ASO is easier when you have an app in the App Store, to judge keyword relevancy - Getting good ratings regularly is crucial - Beware of Branded search. It has juicy stats but they don't want you. - Don't confuse the Algo with too many keywords of different intents - Don't over optimise your keywords so that Grandma doesn't understand what it does. - App stores is not about new ideas, but new experiences. Thanks for reading. -- Follow me @thevinken for more of these types of posts. Share this post so I know you like this sorta content. That's the only way i know you enjoy it.