Postscript

Season 2 of SKEPTICS is now streaming. postscript.io/skeptics

Your favorite workplace ecommedy is back.

Join the movement. Send a text on November 29. postscript.io/sms-sunday

SMS Sunday is the biggest sleeper event of BFCM. If you aren't sending either a 'last chance' campaign for Black Friday or an early 'Cyber Monday' campaign that day...you're missing out on high CTRs, EPMs and way less traffic.

Should you pause your automations during BFCM? NO. They earn 37% more in November than in October. Take it away, Shan.

One of the biggest innovations for Postscript 2.0 was attribution. Now you can see who your customers are but truly what's driving your sales—way beyond last touch. Now you can switch between different views and lookback windows. Here's a look inside the app.

Stay tuned. New eps drop this week!

Whoa. It's November.

We know you're curious about email. Here's a look inside the app. 👀

BFCM is not the time to worry about sending too many texts. Here's what the data tells us from last year. In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.

One month until SMS Sunday. Get those campaigns scheduled.

Segmentations used to be a guessing game. Not anymore. postscript.io/email

Tricky migrations? Never heard of them.

Your most valuable BFCM subscriber is not your loyal customer from 2021. It’s the person who hasn’t signed up yet.

Collect up to 30% more subscribers during BFCM by adding an exit intent popup. Easy win, easy to set up.